Aug 09

UM’s New Commerce Tool Gives Clients More Control Over Their Retail Media Investments

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Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the agency. The retail media space is ballooning, and not just at UM. By…

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