Amber-Inspired Keycap Sets – The Oshid Amber Mechanical Keycaps Have a 3D Legend Within

(TrendHunter.com) The Oshid Amber mechanical keycaps are a gemstone-inspired set of aftermarket accessories for keyboards to help elevate them form simple to chic for avid typists and gamers alike to appreciate.

The…

The Freak Brothers and Weedmaps Fire Up a Collaboration to Reach New Fans

A trio of Woodstock-era stoners smoke the dankest, most magical strain on the planet, take a 50-year nap and Rip Van Winkle into current-day San Francisco. Along with adjusting to their new normal, post-Summer of Love, these dudes will need to restock. That’s where Weedmaps comes in, with the cannabis marketplace showing up as the…

Oscar Mayer made a Hot Dog Straw for real, a year after viral video

The makeshift straw that divided the internet gets a stamp of approval from the meat marketer and agency Johannes Leonardo.

Shipt and Issa Rae Champion Underrepresented Voices With an Ad Created by Interns 

For Howard University students Serenity Owens, Avery Harrell, Gavin Kelley and Kayla Collins, a summer internship with the marketing team at Shipt proved not only to be invaluable on-the-job training. It was also a back-to-school flex to say they created a national commercial with the help of Issa Rae. The Target-owned delivery service enlisted the…

Why Honey Baked Ham is leaning into college football for its biggest non-holiday marketing effort

The pork purveyor is rolling out a line of Tailgate Packs as it moves beyond holiday marketing.

Gen Z and brand loyalty—how limiting your scope can create a competitive edge

Deciding against diversification is a strategically important and often neglected decision.

Epic Fantasy Mechanical Keyboards – The Drop + The Lord of the Rings Ringwraith Keyboard is Artistic

(TrendHunter.com) The Drop + The Lord of the Rings Ringwraith Keyboard is an officially licensed peripheral created with avid fans of the namesake book and film franchise in mind. The keyboard boasts a deep red case…

Call for Nominations for the 2023 Adweek 50

It’s time once again to assemble the annual Adweek 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2023. Adweek 50 isn’t about recognizing the CEO. Instead, it’s about honoring the leaders who keep the operation running efficiently and profitably, and who put innovation and team culture…

Super Bowl 2024—an ad guide to the CBS, Nickelodeon and TelevisaUnivision broadcasts

Paramount sells out 85% of Super Bowl on CBS—Big Game broadcasts on CBS, Nickelodeon and TelevisaUnivision shake up annual sales.

Fan-Made Digital Audio Players – The Nothing Npod (1) Draws Inspiration from the iPod Shuffle

(TrendHunter.com) Drawing inspiration from big-brand digital devices, Nothing made its global debut with the Nothing Ear (1) and the Nothing Phone (1), and now, the brand is turning heads with the Nothing Npod (1)….

P&G Dropped Its Pledge Against Forest Degradation. That Could Hurt Its Brands in the Long Run

Procter & Gamble dropped a reference to forest degradation from its anti-deforestation policy in May this year, a move that green investors and environmental groups have denounced, but that the brand claims is due to streamlining terminology. The change comes after the Natural Resources Defense Council (NRDC) filed a complaint late last year with the…

Hollywood Studios Disclose Their Offer on Day 113 of Writers Strike

The public disclosure of the Aug. 11 proposal was an unusual step and suggested an attempt to go around union leadership and appeal to rank-and-file members.

Compact Tactical OTF Knives – The A5 Spry Knife by Tekto Swivels Out From the Front of the Handle

(TrendHunter.com) Tekto Design presents its A5 Spry knife, which is a special OTF knife that is visually sleek and tactical all at once. The sharp blade rests inside of the handle and carefully slides out of the…

The Speed of Culture Podcast: Blending Travel, Leisure and Branding

Allegiant is a prominent player in the travel and leisure industry, known for its innovative approach and customer focus. With unique business models, creative branding and strategic partnerships, Allegiant offers more than just transportation–it provides seamless connections to memorable moments and exclusive experiences. To explore the intricacies and achievements that make Allegiant a leader in…

Marketers Need to Get Subconscious With Their Data

With industries and legal systems increasingly siding with users when it comes to control over their personal data and how it’s shared, the spotlight on zero-party data has only intensified. Recently deemed by Forbes as “the new oil,” zero-party data is defined by Forrester as “data that a customer intentionally and proactively shares with a…

TikTok agora exibe anúncios nos resultados de busca: o que usuários e anunciantes precisam saber

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Prepare-se para ver conteúdo patrocinado ao pesquisar no TikTok; a plataforma anunciou que os anúncios agora aparecem junto com o conteúdo orgânico nos resultados de pesquisa. De acordo com o TikTok, 58% dos seus usuários descobrem novas marcas e produtos na plataforma. Porque isso é importante: A decisão do TikTok de incluir anúncios nos resultados …

Leia TikTok agora exibe anúncios nos resultados de busca: o que usuários e anunciantes precisam saber na íntegra no B9.

National Battle of the Bands Incorporates AR in New Mobile App

The 2023 Pepsi National Battle of the Bands takes place Aug. 26 at NRG Stadium in Houston, Texas, showcasing the talents of eight marching bands from Historically Black Colleges and Universities (HBCUs) across the U.S. Ahead of the event, the National Battle of the Bands (NBOTB) launched an official mobile app that allows fans to…

Threads versão desktop vem aí

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A Meta anunciou uma versão web para o Threads, permitindo aos usuários postar, interagir e visualizar seus feeds diretamente do desktop. Segundo post de Mark Zuckerberg, o lançamento deve ser feito “nos próximos dias”. Porque isso é importante: Com 100 milhões de usuários alcançados em poucos dias após o lançamento, a atualização pode reacender o …

Leia Threads versão desktop vem aí na íntegra no B9.

Adweek Podcast: Pop! Yourself Into The Future of Fandom

There are millions of podcast hosts in the world but, as Funko proves in the latest episode of Yeah, That’s Probably An Ad, there is only one Rebecca Stewart and Luz Corona. In the latest episode, the Adweek Europe brand editor and community editor are joined by Funko vp of POP! Yourself & Retail Dave…

Latest Oatly and ‘Got Milk?’ Ads Bring the Dairy Battle to a Boil

Two separate ad campaigns for supermarket staples have dropped recently, one from Oatly and the other from the California Milk Processor Board (CMPB), timed to the busy back-to-school shopping season. And while each is sassy, snarky and on-brand in its own way-intentionally lo-fi on one end and boosted by AI on the other–the collective impact…