Hasta La Creative!

Instagram’s new app was downloaded more than 30 million times in 16 hours. Twitter threatened legal action against its rival.

The Premier League Summer Series runs from July 22-30, and to celebrate, the Premier League worked with metaverse consultancy Doppelg?nger and AR developer Rose Digital to launch an augmented reality trophy hunt that will give fans the chance to win a variety of prizes. The Premier League Summer Series will feature six Premier League soccer…

After 16 years of making his way up the ranks at Denny’s, John Dillon is now president of the iconic diner that’s redefining the restaurant space. In our latest episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand. “The key is to learn from it and learn from them…

Donna Langley will gain broader oversight of creative decisions for the company’s entertainment content. Mark Lazarus is getting a wider purview over some business decisions for creative content.

Seb Edwards directed the two-minute piece by Publicis Conseil, with The Mill handling VFX.

To promote the Barbie movie, premiering July 21, Warner Bros. Discovery and Snapchat launched an augmented reality campaign featuring virtual clothing try-on and worldwide Landmarker experiences in the Snapchat app. The Barbie AR lens allows people to virtually try on costumes inspired by the film in augmented reality. There are multiple options inspired by the…

At the end of June, Olivier Francois, the CEO of Italian car brand Fiat made a bold declaration: “Fiat will no longer produce gray cars.” It was a brave statement, given the shade’s popularity among drivers in Europe. However, it was made even braver because Francois made the rallying cry sitting inside a Fiat 600…

“Should we make our logo rainbow this year?” was one question clients asked Lauren Gray, an Edelman svp and a leader of its Out Front LGBTQ+ task force, before this June’s Pride celebrations. Nervous about marketing to the LGBTQ+ community, many marketers sought Out Front’s guidance on how to do it right. Two high-profile marketing…

He set up boxing’s upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of the year between Katie Taylor and Amanda Serrano. Those events–and the pro wrestling/mixed-martial arts…