Jul 06

Matchroom Sport’s Eddie Hearn Is Opening the Door for Brands to Reach Niche Audiences

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He set up boxing’s upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of the year between Katie Taylor and Amanda Serrano. Those events–and the pro wrestling/mixed-martial arts…

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