Jul
14
Marketing winners and losers of the week
Posted in: UncategorizedGeneral Motors sees sales soar and Domino’s gets a delivery deal—plus, why it was a bad week for Bank of America and Prime Energy.
Jul
14
Agency news you need to know this week
Posted in: UncategorizedJameson picks Ogilvy as lead creative agency, Tom Burrell releases new music and more agency news.
Jul
14
Lessons Learned: Slow and Steady Won the Digital Marketing Race for DigiShopGirl’s Founder
Posted in: UncategorizedIn 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time–digital media and programmatic advertising–to turn startups into household names. Some of her star clients have now included luggage brand Away, Rent the Runway, skin care firm Starface and weight-loss program…
Jul
14
Off the Clock: Social Media Specialist by Day, Pop Star by Night
Posted in: UncategorizedDespite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s Acosta launched Sobbrs in late 2016. At the time, the city had cultivated a thriving atmosphere for psych-rock foursomes and singer-songwriter soloists. But Acosta, now the senior art director at creative…
Jul
14
Infographic: Summer Vacations Are Back (on a Budget)
Posted in: UncategorizedIt’s officially summer, according to the calendar, but is summer officially back? Data from GroundTruth, a data analytics and media company, shows visits to American tourist attractions were up 187% in May compared to the same month last year. Likewise, trips to national landmarks and concert venues have also increased. “The growth in these categories,…
Jul
14
It’s Not Hype to Call the OXO Salad Spinner Revolutionary
Posted in: UncategorizedTwenty-five years ago this month, a revolutionary new machine for the home appeared, capable of generating an impressive 1,100 revolutions per minute. Absent any other details, one might venture it’s an exercise bike. Or perhaps a washing machine or a DVD player. It’s none of those things, actually, though the washing machine comes closest. In…
Jul
14
The Brand Home Is the Flagship Store’s Next Evolution
Posted in: UncategorizedBrand experiences go through hype cycles like any other marketing strategy. There was the era of the flagship store, when the likes of Nike, Apple and Topshop blazed a trail of destinations that heightened the shopping experience. Then the pop-up merged brand and retail to provide entertaining, blink-and-you’ll-miss-it occasions to wow customers. Now, we have…
Jul
14
Fran Drescher Takes Center Stage as the Actors’ Union Leader
Posted in: UncategorizedFran Drescher, who became a household name for her role on a 1990s sitcom, is now president of the union going on strike.
Jul
14
Verizon and National Geographic Bring Sharkfest to (Augmented) Reality
Posted in: UncategorizedNational Geographic is celebrating Sharkfest this July with 72 hours of programming across National Geographic, Nat Geo Wild, Nat Geo Mundo, Disney+, Hulu and ESPN2. To mark the occasion, Verizon worked with National Geographic to launch an augmented reality experience that allows shark fans to see what it would be like to hang out with…
Jul
14
Carlo Vittorini, Publisher Who Lifted Parade Magazine, Dies at 94
Posted in: UncategorizedHe spent two decades guiding a popular newspaper Sunday supplement as its revenue and circulation grew, reaching nearly 40 million readers at one point.
Jul
14
15 Fashionable Athletic Collections – From Ultra-Stylish Active Clothing to Woven Midsole Sneakers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) With the rise of athleisure, the blending of fashion and activewear, fashionable athletic collections have gained significant popularity in recent years. Recognizing that people are increasingly…
Jul
14
AT&T Lets Basketball Fans Try on Clothing in AR at WNBA Live
Posted in: UncategorizedThe WNBA Live fan festival will take place in Las Vegas from July 14-15 ahead of the AT&T WNBA All-Star Game on July 15. As part of this event, AT&T will offer an augmented reality experience that lets attendees try on virtual apparel in AR. The WNBA Live fan festival celebrates the intersection of the…
Jul
13
Bose Hires VaynerMedia as Global Brand Agency
Posted in: UncategorizedVaynerMedia has been focused on expanding its global footprint and building linear buying expertise. This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It’s a momentous win for the agency, and one of the largest assignments…
Jul
13
Chrome – Speed Challenge Lil Yachty ft. Busta Rhymes and Lando Norris (2023) 2:00 (USA)
Posted in: Uncategorized
Electronics & Technology
Telecom & Dotcoms
Ok, hold up. This better be released as a song because the beat incrementally increasing in speed is awesome.
Jul
13
Huge Lays Off More Staff and Reorganizes Its Management Structure
Posted in: UncategorizedDigital agency Huge has made more layoffs of its global staff and has reorganized its executive team while bringing in a new global client president. In an internal memo obtained by Adweek, CEO Mat Baxter–who came on as Huge’s fifth CEO in four years in 2021–stated that, due to ongoing economic challenges and changes in…
Jul
13
How the NWSL plans to capitalize on Women’s World Cup attention
Posted in: Uncategorized“We Play Here” campaign emphasizes NWSL as home to the world’s top players.
Jul
13
Brands and insincere 'purpose' marketing tactics, what a tangled web.
Posted in: Uncategorized
none
adrants
“Purpose is not a watered-down reflection of whatever happens to be trending on social media.”
Jul
13
What to Know About the Actors’ Strike
Posted in: UncategorizedHere’s why Hollywood is facing its first industrywide shutdown in more than 60 years, and what it could mean for your favorite shows.
Jul
13
The Next Frontier in Retail Media Is Audiences
Posted in: UncategorizedSearch in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which…
Jul
13
Why platform pandemonium has brands rethinking their strategies
Posted in: UncategorizedCTV was a huge topic in upfront conversations, determining a new balance of assets that brands chose across traditional formats, digital and video.
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