Agencies and ad-tech vendors are working to clean up the media supply chain–environmentally speaking. But real progress will be slow without common agreed-upon measurements. Last week, WPP’s GroupM announced an updated version of its carbon calculator, based on the media decarbonization methodology released last July. It lets agencies estimate the carbon emissions of a client’s…
How real speed is the result of thoughtful and measured action.
One thing is top of mind for marketers across the board in 2023: driving operational efficiency. With a recession looming on the horizon, it’s high time for businesses of all sizes to start planning and executing more precise go-to-market strategies or risk losing clients to savvier competitors. Enter account-based marketing (ABM), a strategy that go-to-market…
The founder and CEO of Translation and UnitedMasters on how he won over the naysayers and made marketing history.
The coffee chain’s partnership with freestyle rapper Harry Mack is part of a wider move to engage “younger, digitally savvy audiences.”
On the anniversary of Russia’s invasion of Ukraine, a state-affiliated, yet independently run media organization is stepping up its mission to make a difference and tell human stories amid the inhumanity of war. While the war is fiercest on the frontlines, Ukraine’s advertising and creative sectors continue their fight in the information war. Once heavily…
Ad Age’s take on the top brand TikTok videos of the past month.
The sports media publisher The Athletic, which The New York Times acquired last January for $550 million, is expanding coverage into the world of Formula 1 racing, spurred by growing audience appetite in a relatively under-reported area of the sporting world. The new vertical will be helmed at launch by a team of three reporters,…
Agency: Genesis Advertising Private Limited
Founder and MD: Ujjal Sinha
Creative Director : Partha Chowdhury
Art Director: Sumit Mallick
Senior Art Director : Saptadip Dey Sarkar
Senior Bangla Copy: Akash Chakrabarty
Senior English Copy: Mahasweta Chakraborti.
Cinema specialist: Sadeep Bhattacharjee
Account Director: Arnab Dey
A man who was lost at sea for 24 days–surviving on only ketchup, spices and rainwater–has proven to be elusive now that he’s back on dry land. And Kraft-Heinz is asking for help in locating Elvis Francois, who made international news last month when he was rescued 120 nautical miles off Colombia. The legacy brand,…
We know it’s important to determine how our brand looks (colors, fonts, even people), speaks (brand “voice”) and feels … but what about how it sounds–literally? What about how it moves? In his work creating multimedia pieces for brands, David O’Hearns has learned the importance of sound and motion in creating and conveying an overall…
As much as it is a scientific, technological or political problem, climate change is a communications problem–as celebrated broadcast journalist and natural historian David Attenborough has said. And when it comes to business and culture, marketers are the some of most highly trained and influential forces of communication. With that in mind, Adweek’s 2023 sustainability…
Walmart bought Moosejaw in 2017; now, Dick’s Sporting Goods is buying the outdoor retail chain.
Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the Supreme Court this week. And while a ruling is not expected until summer, at the earliest, there are some potential consequences that marketers should be aware of. The Supreme…
Chevrolet wants you to know the Silverado is the No. 1 best-selling retail full-size pickup.
Thought to be Brazil’s first Black TV journalist and a rare female anchor, she was a trailblazer in a country with a long history of racism.
CEO eyes enhancing marketing creativity though tools like ChatGPT and DALL-E.
The TikTok mobile application allows users to clear space on their devices by removing the content they’ve downloaded in the app. This includes content such as effects and filters users have previously downloaded. Our guide will show you how to clear your downloads in the TikTok mobile app. Note: These screenshots were captured in the…
The redesigned 2024 Mercedes-Benz E Class features technology that transforms the midsize sedan into a mobile work and entertainment space.
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