Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers–who spent up to a record-breaking $7 million for 30-second spots this…
New measurement and data initiatives include retail media deal with Publicis Groupe’s CitrusAd and a metric counterweight to creator content.
Conforme noticiamos antes, Netflix e GM se uniram para promover carros elétricos no Super Bowl. Ou, como eles dizem: dar aos EV’s o palco que eles merecem. O comercial de um minuto (assista acima) estrelado por Will Ferrell mostra diversos veículos elétricos da montadora dentro dos universos ficcionais da Netflix, como “Stranger Things”, “Round 6”, “Bridgerton”, “Army of The Dead” e até realitys …
Leia Super Bowl 2023: GM coloca Will Ferrell e seus carros elétricos dentro dos originais Netflix na íntegra no B9.
A Pepsi vai veicular não apenas um, mas dois comerciais durante o intervalo do Super Bowl no próximo domingo, 12 de fevereiro. Cada filme é estrelado por um ator: Ben Stiller (assista acima) e Steve Martin (assista abaixo). Para divulgar a Pepsi Zero Sugar, ambos brincam com uma dúvida comum no meio publicitário: essa celebridade …
Leia Super Bowl 2023: com Ben Stiller e Steve Martin, Pepsi questiona se as celebridades realmente gostam dos produtos que anunciam na íntegra no B9.
Skechers will run an ad during the fourth quarter featuring Snoop Dogg, who shows what he can do while wearing a pair of the brand’s hands-free slip-in sneakers. The 30-second “All Walks of Life” campaign, conceptualized by Snoop himself, features cameos from fellow brand ambassadors Howie Long and Tony Romo, as well as his close…
‘Must ShopTV’ will log payment information for immediate purchase through TV remotes.
As creators who don’t rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners. Viral surgeons like Richard Brown–whose account @therealtiktokdoc is approaching 8 million followers–favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant…
Google’s video site is luring Big Game advertisers with new way to buy most prominent position.
(TrendHunter.com) Apple’s new MagSafe technology has been a large focus in the realm of technology lately and the new Ice Speed Freezemat Magsafe Wireless Charger by STAR H is the latest to drop. It boasts an…
Researchers used ChatGPT to produce clean, convincing text that repeated conspiracy theories and misleading narratives.
Fox is scoring big with Super Bowl 57. In an earnings call today, executive chair and CEO Lachlan Murdoch announced the company was taking in nearly $600 million in revenue from the upcoming Feb. 12 matchup between the Kansas City Chiefs and the Philadelphia Eagles. “The money came in late, so we had some nervous…
Jack Harlow and Missy Elliott star in a teaser for Doritos’ Super Bowl spot.
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