Dec
12
Watch the newest commercials from Amazon, Society6, Disney and more
Posted in: UncategorizedAmazon shows off its notepad-like Kindle Scribe, “the first Kindle for reading and writing.”
Dec
12
Netflix Appoints Ikea’s James Foster as New EMEA Marketing Leader
Posted in: UncategorizedNetflix has hired Ikea’s global marketing leader James Foster as its new vice president of EMEA marketing. Foster will move to the streaming platform after less than a year at Ikea owner Ingka Group, where he was head of global marketing and chief marketing officer for Ikea Retail since March 2022. Prior to Ikea, he…
Dec
12
Twitter Confirms Relaunch of Subscription Service Twitter Blue
Posted in: UncategorizedWhich is bigger news: The first tweet from Twitter’s official account in nearly two months, or the official confirmation of the details on the relaunch of subscription service Twitter Blue? Starting Monday, Twitter users can subscribe to Twitter Blue for $8 per month on the web or $11 per month on iOS–presumably to account for…
Dec
12
Wall Street Journal Names Emma Tucker as New Editor
Posted in: UncategorizedNews Corp said that Emma Tucker, a longtime editor in London, would replace Matthew Murray, who has led the news organization for four years.
Dec
12
How to Come First in First-Party Data
Posted in: UncategorizedWhile big tech and regulation still play out, The New York Times continues to lead first-party data collection with products backed by the growth of its incredible subscriber base. Erin Hennessy, executive director of product marketing and insights at The Times, joined Adweek’s NexTech Summit to discuss how her team is setting the standard for…
Dec
12
The top 5 creative campaigns you need to know about right now
Posted in: UncategorizedThis week: a homeless person you can’t ignore, scary office cleaners and a touching celebration of the trans community.
Dec
12
Why PointsBet Is Resorting to Shock Marketing Like the Drew Brees Lightning Strike Stunt
Posted in: UncategorizedMost brands don’t deliberately try to attract controversy through their advertising. But sports betting brand PointsBet Sportsbook bucks that trend with its messaging, and it doesn’t plan on stopping anytime soon. To further the brand’s growth in the U.S. sports betting, it recently hired Dublin-based creative agency The Tenth Man for a year. The agency…
Dec
12
CMO year-end check-in—execs discuss Gen Zalpha, the economy, in-house agencies and the Twitter ‘hellscape’
Posted in: UncategorizedExecs from Nissan, JPMorgan Chase, Kraft Heinz, Macy’s, the L.A. Clippers and other major brands on the biggest marketing trends heading into the new year.
Dec
12
Semafor Will Generate 30% of Its First-Year Revenue From Events
Posted in: UncategorizedThe news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith–a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events. Partly, this is thanks to…
Dec
12
Holiday shopping 2022—how retail brands can keep Black Friday momentum going
Posted in: UncategorizedThree ways to improve the odds for a very happy new year.
Dec
12
Google’s 2022 ‘Year in Search’ Ad Asks, ‘Can I Change?’
Posted in: UncategorizedThe holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google’s annual “Year in Search.” After last year’s focus on healing, this year’s spot shows a universal trend toward wanting to change habits and pursue happiness goals. Created by Google’s Brand Studio and Trends…
Dec
12
Procter & Gamble’s Downy plans first Super Bowl commercial with mystery celebrity
Posted in: UncategorizedIn a two-month tease, a mystery celebrity will test whether a hoodie can hold its Downy Unstopables scent until game day.
Dec
12
Here Are Adweek’s 2022 Agency of the Year Winners
Posted in: UncategorizedInnovation is always top of mind for agencies–and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. In past years, Adweek has honored four agencies for global, U.S., international and breakthrough categories. To make the…
Dec
12
‘Avatar’ sequel hits theaters and World Cup ends: The Week Ahead
Posted in: UncategorizedMarketing and media events to watch in the days ahead.
Dec
12
Golden Globes Announce Nominees Ahead of a Return to TV
Posted in: UncategorizedThe tarnished awards ceremony will air on NBC in January in a one-year trial. But which stars will show up to collect their trophies?
Dec
12
R/GA Will Brighten Up Mattress Firm’s Messaging as New Creative Agency of Record
Posted in: UncategorizedGoodbye dark diners and Liev Schreiber, hello R/GA and a more mirthful Mattress Firm. After putting its account up for review for five months–changing the scope as it went along–Mattress Firm whittled a field of seven top creative and advertising agencies down to two (the brand declined to name which agencies competed in the review)….
Dec
12
The 10 biggest stories of 2022
Posted in: UncategorizedInflation, the Russia-Ukraine war and the overturn of Roe v. Wade are among the events that impacted the marketing industry this year.
Dec
12
FCB Group India Is Adweek’s 2022 International Agency of the Year
Posted in: UncategorizedThere’s no shortcut to creative transformation, despite how much business leaders might wish for one. For FCB Group India–Adweek’s 2022 International Agency of the Year–the journey was a gradual process spanning about five years and requiring hard work, focus and “belief” from the entire staff, said chairman and chief executive Rohit Ohri. But where once…
Dec
12
The year in ad-supported streaming
Posted in: UncategorizedNetflix and Disney were responsible for a buzzy year in advertising.
Dec
12
Danish Lottery Teams With G4S to Protect Players From Burglary
Posted in: UncategorizedDecember is the month with the greatest number of burglaries in Denmark. That’s the claim of the Danish National Lottery, which has teamed with the world’s largest security company G4S to promise the security of the homes and lottery tickets of its players leading up to its biggest annual draw. The lottery organizer also claims…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.