While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people are still fearful of those living with HIV and AIDS simply due to their prejudice and ignorance of it. As a way to break down the stigma behind HIV, Casey…
The hotel and resort company’s announcement follows Major League Pickleball’s release of a new league format and expanded team roster for 2023.
Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December. Over the six years since it began Wrapped, the platform has turned data collection into a marketing…
Reddit continues to tinker with its feed in an effort to make the platform easier to navigate for novices and veterans alike. In September, Reddit added a drop-down menu of feeds to its iOS application, including Home, News and Popular, as well as moving its home feed sorting options into the settings menu, and the…
Marketers will be able to measure the benefit of sponsorships based on time-viewed and engagement metrics.
Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind–if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains. The prototype laptop is a new iteration of Concept Luna, the…
This year’s list of the most likeable holiday ads includes commercials from Home Depot, T-Mobile and USPS, as ranked by survey data from iSpot.
Grant Plotkin’s professional success began when he learned how to facilitate uncomfortable conversations. When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him. He bought a domain name, solicited contentious questions from his circle of friends and…
Coinbase says it will “ignore the noise and keep building.”
A new survey of 1,316 U.S. teens by Pew Research Center found that 46% of them experienced at least one of the six cyberbullying behaviors analyzed by the think tank. The six distinct behaviors studied by Pew were: Constantly being asked where they are, what they’re doing or who they’re with by someone other than…
Airline and streaming service strike partnership, including loyalty program benefits.
Since New York is the mecca of marketing and advertising, it makes sense that a marketing company would want to wriggle like a worm into the core of the Big Apple. Looking to increase its visibility and fill client needs, marketing experience company Quad is opening an office in New York, located at 32 Irving…
The win consolidates media and creative with the agency.
Since Google announced plans to deprecate third-party cookies in Chrome, we’ve seen a number of cookie-alternative identity solutions emerge. As more players enter the space, figuring out how to segment and measure audiences is becoming increasingly convoluted. Delphine Hernoux, chief data and analytics officer at Wavemaker, and Joe Anthony, chief executive and founder at Hero…
Amani Duncan’s role won’t be filled as Agnes Fischer takes the president’s post and Alan Stout the strategy role.
In a report on L.G.B.T.Q. representation in movies, the organization lauded the studio but noted some depictions were one dimensional or stereotypical.
One-dozen official National Hockey League partners will host activations at the NHL Winter Classic Plaza Dec. 30 and 31, with newcomers including BioSteel, Caterpillar, DraftKings, Extreme Networks and Fanatics. The Pittsburgh Penguins will visit the Boston Bruins at Fenway Park, home of Major League Baseball’s Boston Red Sox, Monday, Jan. 2, at 2 p.m. ET,…
How advertisers can calibrate TV targeting and measurement across currencies, channels and devices, and identity framework that works across those silos
Leaked emails detail how Russia’s biggest state broadcaster, working with the nation’s security services, mined right-wing American news and Chinese media to craft a narrative that Moscow was winning.
Ad will build on “Stuck In” theme from Pringles’ 2022 Big Game ad.
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