Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for every marketer to follow fans through the turnstiles. Thanks to technology and sweeping changes in how out-of-home ads are sold and delivered, marketing at…
Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens.
(TrendHunter.com) The November 2022 kitchen trends reflect continuous pushes toward convenience and quality in the home kitchen. From 5-in-1 expandable skillets to oven-to-table bakeware, its clear consumers are…
Can’t we get back to selling sneakers and talking about advertising? The weariness from endless outrages is palpable among consumers, communications professionals and the brands themselves. Most sane people would like to put a lid on the inflammatory tirades of Kanye West (aka Ye) and get back to business. But anti-hate groups say the marketing…
Victoria’s Secret expanded its digital reach and General Motors took a stand—plus, why it was a bad week for Dollar General and Credit Karma.
(TrendHunter.com) This list of gifts for wine lovers is sure to impress any vino enthusiast. This compressive guide ranges from musical wine labels to orchid-inspired Canadian wines.
One notable example comes from…
There is nothing quite so quintessentially British as Paddington Bear. Loved by kids and adults alike, the friendly, big-hearted teddy from Peru even transcended literature and film this year to become an unlikely royal mascot following the passing of Queen Elizabeth II. In fact, 91% of the U.K. public has heard of Paddington, meaning he…
Marketers are developing content that reflects consumer interests—and sells in the real world.
As more brands enter the metaverse–a loosely defined term for immersive, virtual platforms–marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency…
Opinionated launches pro-choice initiative, a look at David’s new identity, and can you have too many Taylor Swifts?
For American Jews, this fall has become increasingly worrisome. On Thursday alone, the F.B.I. warned of threats to New Jersey synagogues and the Nets suspended Kyrie Irving.
The former vice chairman of MediaLink and independent advisor discusses, now an AAF Hall of Fame inductee, shares lessons and insights from her storied career.
This year’s New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. The games Second Life, Roblox and Fortnite all have skins and avatars that are expressions of how players present themselves and these ideas of virtual self-expression extend beyond video games. Fashion, web3 and the metaverse are inevitably meeting at an…
(TrendHunter.com) From low-latency gamer earbuds to handheld desktop computer microphones, this comprehensive list of gift ideas for streamers will take any live broadcast to the next level, whether through audio,…
Misleading edits, fake news stories and deepfake images of politicians are starting to warp reality on the popular video platform.
A woman named Michelle, a former manager, has finally surrounded herself with coworkers who lower her blood pressure instead of spike it. And serial dater Rebecca, after decades of searching, has located the person of her dreams. Could their similar choice in beverages have something to do with their newfound happiness? While a new campaign…
The 2022 FIFA World Cup is already proving to be a different experience for fans as it will take place during the winter amid key shopping periods such as Black Friday, Cyber Monday and just ahead of Christmas. Despite the timing, Visa aims to help fans celebrate a bit differently too. As a way to…
Meta introduced several new tools for creators at its Creator Week 2022 event this week. Creators will soon be able to make their own digital collectibles–Meta’s term for nonfungible tokens–on Instagram and sell them to fans on and off the platform. They will have access to an end-to-end toolkit that aids them through creation–starting on…
Social audio application Clubhouse released its first two new features in quite some time, introducing Background Music and Sound Reactions Thursday. Room moderators can choose between 14 royalty-free Background Music options in the Room Details menu, with more to be added, using it while waiting for people to join, between speakers or throughout the conversation…
In India, the disparity in property ownership among men and women is very pronounced, with only 30% of women owning homes. The primary vision for Shanoor Homes, in this campaign was a need for women to own homes. They integrated this vision into their development to let women homebuyers to own property without registration charges.
The objective of our campaign aligns itself with this progressive and socially committed vision and welcomes more women to invest in housing developments, so as to create an equal space for all genders.
Advertising Agency : Evoka Communications
Creative Director : Junaid Muhammed
Copywriter: Muhsin
Client Service : Safeer AP
Photographer: Arun Pathadimethil
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
