Hasta La Creative!

While experts have long advocated for eliminating silos within companies, the marketing and human resources teams have historically never had much reason to collaborate. In fact, they’re kind of polar opposites: One is distinctly external while the other is internally focused. Now, however, HR priorities like recruitment, retention and relationships are increasingly becoming key marketing…

Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na’vi. The film will be released in theaters in the U.S. Dec. 16. The lens uses technology including advanced computer vision technology, machine learning, specifically generative adversarial neural networks and…

Bob Iger is wasting no time making changes at Disney. On Sunday, Disney’s board of directors announced Iger was back as CEO at the company, replacing Bob Chapek. Now, Chapek’s right-hand executive is gone too. Monday afternoon, Iger sent a memo to Disney Media & Entertainment Distribution employees noting that Kareem Daniel, the company’s chairman…

After Bob Chapek, the departing chief executive, tried to put a sunny spin on a disastrous earnings report this month, senior Disney leaders began talking about resigning.

Chemistry Cultura’s ecd Alejandro Barreras says that his proudest work was neither for a “glamorous client or target demographic,” nor did it have a big budget. Rather, the work he and his team accomplished for Libre by Nexus continues to stick out because of its undeniable impact. “Libre by Nexus is a company that provides…

Adults in the U.S. still prefer to do their shopping in-person, in a physical store, but the smartphone has become the device of choice when shopping online, according to a new study from Pew Research Center. Pew found that 76% of respondents to its survey buy things online via smartphones, compared with 69% through desktop…

As the FIFA World Cup gets underway in Qatar, a soccer magazine is taking a wildly different approach to its coverage of the globe’s biggest tournament–and it involves thrash metal protest songs, a fundraiser for girls and youth soccer and its own version of the “Group of Death.” The team at Howler Magazine, a publication…

Firing people. Talking of bankruptcy. Telling workers to be “hard core.” Mr. Musk has repeatedly used those tactics at many of his companies.

Pizza chain plugs effort with ‘Striking Upgrade’ ad campaign.

Sonos previously brought on VCCP New York and sister shop Muh-Tay-Zik/Hof-Fer to handle its global creative and strategic business.