In this week’s episode of CMO moves, Shake Shack’s Jay Livingston speaks with Adweek’s creative and inclusion editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of…
Harry & David says it “makes it simple to send something special” to family members and clients for the holidays.
As the Coca-Cola Company reevaluates its plans for the energy drink category–it discontinued Coca-Cola Energy in the U.S. and Canada in 2021 after introducing the beverage the year prior with a Super Bowl commercial–rival PepsiCo is continuing to invest in the growing market. Energy drink brand Rockstar, which PepsiCo purchased for $3.85 billion in 2020,…
Many of today’s young adults would likely trace their first lessons on logic and problem-solving back to the early days of Nick Jr.’s Blue’s Clues and, in particular, Steve Burns. If the robust emotional response to last year’s 25th anniversary marketing was any indication, many still feel beholden to the former host. Today, in a…
Against a backdrop of economic anxiety and fears of a recession, marketers are pulling out all the stops to entice shoppers this holiday season.
Tim Richards joined Nextdoor as head of global enterprise and mid-market sales. Richards had been chief revenue officer at influencer marketing platform Linqia. Tim RichardsNextdoor At the neighborhood social network, he will lead global direct advertising sales strategy and market expansion with the aim of accelerating the company’s global growth and reinforcing its commitment to…
Jayanta Jenkins, the former Disney and Samsung creative, joins space travel company Virgin Galactic.
Ad Age’s take on the top brand TikTok videos of the past month.
Hiring the best, the brightest and the highest number of employees was a badge of honor at tech companies. Not anymore as layoffs surge.
As a kid there’s nothing quite so exciting as grabbing a crayon or a felt tip pen and scrawling out a hopeful list addressed to: Santa Claus, North Pole. The postal method is, of course, always optional. This year, McDonald’s is giving a new meaning to this Christmas tradition with a campaign from Leo Burnett…
FTX’s fall could impact the world of crypto advertising.
The spot depicting a middle-aged man learning to skateboard comes as the U.K. retail brand launches a program to support children in care.
Today’s cannabis retail landscape–defined by striking consumer brands and increasingly mainstream marketing strategies–is nearly unrecognizable compared to the industry’s earliest innings. However, as more adult-use states reach a point of market saturation, cannabis brands must learn to holistically reach their target audiences to maintain and grow market share. On the surface, industry sales appear to…
You’ll often hear of creative advertisers discovering their interest via pop culture, whether it stems from an iconic billboard or a music star’s distinct creative direction. Freelance creative director Javier Osorio is no different in that respect, but he does cite an interesting, very specific source of inspiration: the classic 1960s sitcom, Bewitched–more specifically, one…
Some prominent leaders in the cannabis industry said they would have considered it a victory if even one state had legalized recreational weed sales during Tuesday’s midterm election. As it turns out, two did, with cannabis continuing its steady expansion across America, making further inroads on the East Coast and in traditionally conservative strongholds. While…
According to the Influencer Marketing Factory, 97% of Gen Z use social media as their main form of shopping inspiration. As this younger cohort of consumers wield more power and influence, brands are tasked with building trust with them now or risk falling by the wayside. Timothy Armoo, CEO and founder of influencer marketing agency…
Reddit began rolling out a new community muting feature on its mobile applications Wednesday, aimed at giving Redditors more control over their experience on its platform. When a user mutes a community, that community’s posts will be removed from their notifications and their Home/Popular feeds, including Home feed recommendations. The feature is starting out on…
Former National Basketball Association chief marketing officer Kate Jhaveri joined TikTok as global head of marketing. Jhaveri will report to chief operating officer Vanessa Pappas and oversee consumer and brand marketing, as well as marketing to content creators, working closely with global head of business marketing Sofia Hernandez. She left the NBA after three years…
The U.K.’s most anticipated ad of the year–retailer John Lewis’ Christmas campaign–is here, and this time it highlights a serious societal issue behind its typically emotive story. The ad, titled “The Beginner” and created by the brand’s long-time agency adam&eveDDB, raises awareness of the many children who are in the foster care system, but through…
Tuesday’s overall viewership, down sharply from 2018, was the smallest total prime-time audience for a midterm election night since 2014.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
