Hasta La Creative!

Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, MrBeast, and National Basketball Association All-Star Luka Don?i? of the Dallas Mavericks. MrBeast will work with Nerf on a social content campaign, as well as a Nerf blaster collaboration. Hasbro And Don?i? will take part in an “action-packed”…

Twitter allows users to add text image descriptions to the photos they share on the social networking platform. These alt text descriptions may be useful for users who use screen readers and others. Our guide will show you how to add alt text to an image while using Twitter’s website. Step 1: Once you’ve added…

An unflinching investigation into the National Women’s Soccer League described it as “a league in which abuse and misconduct–verbal and emotional abuse and sexual misconduct–had become systemic, spanning multiple teams, coaches and victims.” If your company paid to sponsor that league, how do you respond? Though a number of brands answered that question to Adweek…

When 2019 Beacon Award winner Eva Longoria launches a new venture, it’s usually serious business. And yet, when the actor, producer, director, cookbook author, activist, philanthropist and entrepreneur debuted her new cookware line, she chose a moniker evocative of the joy she hopes it will bring through the meals it helps create. Risa, which is…

Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large, the industry was slow to adapt to the digital landscape. A global pandemic that forced most of the world inside didn’t help much, either; after all, nobody wants to buy a billboard that nobody is…

Burberry’s dancers are back. The British fashion house has been lauded for its recent films directed by French filmmaking collective Megaforce. Each spot features a group of dancers performing mesmerizing choreography in settings that blur the lines between reality and fantasy. The third and latest in the series, “Night Tales,” is set in London. Three…

Myles Worthington never dreamed of starting a business. Raised by a single mother who had the same job for 35 years, the marketing executive felt he was never conditioned to be a business owner or entrepreneur. That all changed late last year. While he was at Netflix as head of global audiences, brand and editorial…

Last year, for the first time in nearly 15 years, The Economist Group broke from its longtime branding strategy and tapped the creative transformation agency Wolff Olins to overhaul its visual identity, a decision that aligned the legacy publisher with a larger trend transforming the industry. Indeed, The Economist Group is not the only media…

You’re 18 and graduating from high school. Your family, friends, teachers ask the age-old question: “what do you want to be when you grow up?” Fast forward: you’re 22, just landed your first, real “adult” job, and it’s in some marketing-adjacent field. Suddenly, you’re 30 and have crushed it at said job and now have…

Nearly 10 years after the massacre at Sandy Hook Elementary School — and the conspiracy theories propagated by Mr. Jones — Newtown residents are trying to move past their grief and anger.