Oct
13
Watch the newest commercials from Southwest Airlines, Uncommon Goods, Mejuri and more
Posted in: UncategorizedJewelry brand Mejuri says, “Be your damn self.”
Oct
13
Twitter for Professionals: How to Add a Link Spotlight to Your Profile
Posted in: UncategorizedTwitter allows users with professional accounts to add a Link Spotlight to their profiles on the social networking platform. Professionals can use this feature to encourage visitors to their profile to visit a specific website, book an appointment and more. Our guide will show you how to add a Link Spotlight to your profile in…
Oct
13
Blockchain and creativity—inside Barbarian founder’s plans to ease brands and agencies into Web3
Posted in: UncategorizedNew Computer Corporation has developed an open-source suite of foundational tools for the ‘new internet.’
Oct
13
Marvel’s Riri Williams Finds Inspiration—and the Future of STEM—in a Target Aisle in New Ad
Posted in: UncategorizedMarvel Studios’ Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand’s most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew. One especially resonant detail lies in how Wakanda–and,…
Oct
13
Recruiting and retention—how marketing and human resources can work together to improve employee engagement
Posted in: Uncategorized5 ways to make workers feel as valued as customers.
Oct
13
How NGL Collective Taps Into the Growing Latinx Audience
Posted in: UncategorizedThe identities that make up a community, like Latinx, are nuanced. But that’s a truth that marketers, trained to think in targetable cohorts, haven’t always adhered to. Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize,…
Oct
13
Eleven merges into Mekanism as parent Plus Company doubles down in U.S.
Posted in: UncategorizedThe news comes as Plus Company looks to build its base with performance marketing and CRM.
Oct
13
TikTok Eyes Performance Budgets With New Pay-if-You-Engage Tool
Posted in: UncategorizedTikTok is letting brands only pay if people actually watch their ads. The buzzy platform is launching Focused View Thursday, where brands only pay for ads when users voluntarily watch them for at least six seconds or interact with the ad during its first six seconds–whichever occurs first. The announcement is part of a slew…
Oct
13
TikTok wants to help movie theaters engage Gen Z
Posted in: UncategorizedThe new ad format is part of TikTok World updates.
Oct
13
Newsweek Hires Kevin Gentzel as Global Chief Commercial and Growth Officer
Posted in: UncategorizedThe legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue across the Newsweek portfolio, including advertising, partnerships,…
Oct
13
Tim Tebow and Nissan CMO talk NFTs and NIL at Ad Age event
Posted in: UncategorizedThe college football legend joins brand leaders from Macy’s, Liberty Mutual, Abercrombie & Fitch and others.
Oct
13
California starts $40 million agency review for opioid education campaign
Posted in: UncategorizedCalifornia will open RFPs on Oct. 17 for a two-year contract to create a statewide campaign about opioid overdoses and prevention.
Oct
13
From Tennis Star to Brand Ambassador, Andy Murray
Posted in: UncategorizedArguably Britain’s greatest athlete, Andy Murray achieved what generations of tennis players before him couldn’t: win three singles Grand Slam tournaments, Wimbledon in 2013 and 2016 and the U.S. Open in 2012, and two Olympic Gold Medals in 2012 and 2016. The 35-year-old Scot has been knighted for his services to tennis and charity in…
Oct
13
How the metaverse is coming to TV—NFTs could reinvent fandom
Posted in: UncategorizedTV Web3 executives discuss the value of evolving NFT technologies for building audiences and revenue.
Oct
13
5 Ways to Provide a Platform for Latinx Storytellers
Posted in: UncategorizedIt is fantastic to see an increasing number of brands and marketers celebrate Latinx History Month. The Latinx community is no longer considered a niche market, and there are stats to prove it. Our spending power is significant and our cultural impact on the world is undeniable. As great as the recognition is, one thing…
Oct
13
NFL TV Viewership Is Up, ‘and we Haven’t Hit the Best Part of our Schedule Yet’
Posted in: UncategorizedIn 2021, 94 of the top 100 most-watched TV shows were sporting events. But increasingly, it’s not just live sporting events that are bringing in an ever-elusive viewer. “What we stress in every meeting we have with our partners is that we really believe the TV business we all grew up with is now two…
Oct
13
These Streaming Strategies Are Paying Off for Paramount
Posted in: UncategorizedWith increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in order to effectively engage consumers. As one of the biggest players with multiple platforms, Paramount is focused on a streaming-centric future. “We could not be more excited about the future of streaming,” said Tom Ryan,…
Oct
13
Inclusive Programming Is Becoming the New Hallmark of Feel-Good TV
Posted in: UncategorizedAs we gear up for the holiday season, there’s no denying we are entering Hallmark’s primetime. With its widely known Countdown to Christmas programming, the channel will bring the holiday spirit to homes across the country with feel-good, inclusive storytelling. During a time when audiences are overwhelmed with no shortage of channels, platforms and services…
Oct
13
Microsoft and Haleon launch effort to help visually impaired people access product info
Posted in: UncategorizedMarketer of Advil, Voltaren, Tums and Sensodyne will use Microsoft’s Seeing AI “talking camera” app.
Oct
13
Apache Celebrates Hispanic Heritage Month With New Work for State Farm by Colorist Quinn Alvarez
Posted in: Uncategorized
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