The acres overlooking a prize stretch of Long Island’s East End were empty for years. Now they’ve been sold in multimillion-dollar deals. It’s been the talk of the beach all summer.
“You only come to New York once. And when you do it, you gotta do it big. Hence…this!” That is how Yujin Heo, CarMax’s vp of creative, described the company’s recent activation on The High Line, the elevated park along Manhattan’s west side that runs through the bustling and high-end real estate-heavy neighborhoods of the…
Kroger explains the benefits of signing up for a Kroger Plus Card.
Virtual product placement company Ryff has named Sean Moran as executive chairman. Top line Moran, a former Viacom advertising chief, succeeds Louis Hernandez for the Ryff chairman position. According to the company, the new executive chairman will be tasked with providing strategic guidance and strengthening partnerships with media companies and brands. In a statement, Ryff…
U.S. advertising employment fell slightly in August. Overall U.S. employment reached an all-time while the unemployment rate edged upward.
It’s been 30 years since the WWE held a pay-per-view show at a stadium in the United Kingdom. Still, the legacy of that 1992 SummerSlam has outlasted its pomp and pageantry. Three of that event’s four headliners–Randy “Macho Man” Savage, the Ultimate Warrior and “British Bulldog” Davey Boy Smith–are now deceased. The venue itself, London’s…
The medical publisher Stat, a venture owned by Boston Globe Media that operates as a standalone enterprise, announced on Friday its fifth community-centric event, Stat Open Doors. It’s the latest product from the media company aimed at translating its niche audience into outsized reader revenue. Since its founding in 2015, the publisher has grown its…
Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn’t listen. The object of Window’s affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns. After Windows commented relentlessly on her videos, the creator finally gave the Windows’ four-paned…
The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose–and overlapping–definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year…
(TrendHunter.com) The Opinel No.12 Outdoor Explore Folding Knife has been given an upgrade by the brand to deliver a functional experience for nature adventurers to appreciate.
The knife is constructed with a…
Barbie features a Black pioneer with newest doll and ESPN scores with Serena—plus, why it was a tough week for Snap and Ford.
Big Spaceship hires new CEO, American Airlines names agency of record and Frank’s gets a red hot campaign.
In the hunt for Lions, don’t lose the humans.
Dentsu International is planning for the departure of its global chief executive Wendy Clark. Following a report by Campaign that Clark was planning to leave her post, the company released a statement to clarify that it had put together a group globally to plan continue beyond her leadership. “A cross-functional global team of our Executive…
Over the past decade Irish actor Cillian Murphy has played one of the most memorable recent TV characters, as gangster Thomas Shelby in Peaky Blinders. The dedication to his craft is the inspiration behind a new ad for luxury goods maker Montblanc. This is the third installment in Montblanc’s “What Moves You, Makes You” campaign,…
Champion is calling an audible on its penchant for modesty. For the launch of its “Be Your Own” campaign, the centenarian athleticwear brand proudly proclaims “Champion invented the hoodie,” the wardrobe staple that’s transcended sports into music, fashion and popular culture since it was created by the brand’s founding family more than 80 years ago….
(TrendHunter.com) The September 2022 home round-up presents an eclectic collection of products that answer various functional needs and aesthetic expectations of consumers.
The Wiggle Collection by Georgia Hatton,…
Shannon Ash is not looking to end drug use. Instead, the licensed clinical social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach. According to Ash, fear of being shamed is one of the main reasons…
A storm erupted on social media when beloved Canadian news anchor Lisa LaFlamme was allegedly ousted from her job. LaFlamme had worked for the network for more than 35 years, winning awards for reporting from conflict and disaster zones. According to reports, senior CTV News executive Michael Melling had asked who had approved the decision…
In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. This comes as an initiative to provide more accurate and trustworthy information ahead of the November elections. These tools will be launched on Google’s search platform and YouTube. Political advertisers–who are not cash-strapped in times…
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