The Power of Peppa Pig Comes to the Fore as Hasbro Begins 24-Month Brand Campaign

The long-running preschool children’s TV series Peppa Pig has become a cultural phenomenon within less than a decade since the first episode aired. The titular Peppa, along with her family and friends, go beyond the expected young audience however, even playing to parents and adults without children, as it aims to help its viewers understand…

How Pharrell Williams Transposed His Musical Fame Into an Entrepreneurial Empire

Even in a nation that had grown accustomed to “challenging times,” few months in recent memory were as dire as November 2020. Some 4 million Americans contracted Covid-19 that month, more than most countries had reported for the entire year. Refusing to concede the November election, former President Donald Trump was instead filing lawsuits to…

These 10 Industry Leaders Epitomize Brand Values While Elevating Performance

The last two years have seen political and social upheaval unlike any other, not to mention soaring inflation that has crowded out personal values in favor of price value. But consumers have spoken out about what they want, both online and in their shopping habits. They expect brands they choose to be both attuned to…

Planned Parenthood Solidifies Its Stance as a Brand That Will Fight ‘No Matter What’

When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair), there were some pressing items on her to-do list. One of them became increasingly critical after she permanently assumed the role in 2020,…

Infographic: How Much Do People Really Trust Influencers?

Mixed in with our friends on social media feeds are influencers sharing bits of their lives for our entertainment: furniture rehabbers, makeup artists, cleaning wizards and more. We like watching their lives and work–but how do we feel about them recommending products and services? Turns out they have more than a little clout. In a…

At Corporate Pep Rally, Disney CEO Pitches Warmer, Fuzzier Side

At this weekend’s D23 Expo in California, Bob Chapek worked to rebrand himself after a difficult start to his tenure.

Danny DeVito Gets Emotional in Jersey Mike’s First Campaign by New AOR Highdive

Veteran actor and New Jersey native Danny DeVito grew up mere miles from the original Jersey Mike’s sub shop on Point Pleasant Beach. While that certainly isn’t a requirement to star in one of the brand’s ads, it does make him uniquely suited to speak to its enduring draw, which is exactly what he’s doing…

Emmys 2022: What to Expect and How to Watch

The ceremony should look, more or less, like it did in prepandemic times.

For Jann Wenner, the Music Never Stopped

In his memoir, the co-founder of Rolling Stone magazine is serenaded by Springsteen, nursed by Midler and breaks bread with Bono. There’s journalism, too.

Top 100 Eco Trends in September – From Shrimp Cell-Fused Cements to Eco-Friendly Bamboo Speakers (TOPLIST)

(TrendHunter.com) This collection of September 2022 eco trends covers a wide range of topics from transportation to consumer products, which highlights the increasingly prominent nature of sustainability.

One of…

Top 95 Mobile Trends in September – From Cork-Made Smartphone Wallets to Ultra-Thin IPS Laptops (TOPLIST)

(TrendHunter.com) These top September 2022 mobile trends promise to deliver a number of cutting-edge ideas that range from hardware to software for tech fans alike to comb through. The collection kicks off with some…

Retro-Modern Turntable Units – The 'Vertical Turntable' Concept by Eun seok Go is Space-Saving (GALLERY)

(TrendHunter.com) The ‘Vertical Turntable’ concept is a retro-modern take on the vinyl record player for audiophiles new and old to incorporate into their setup.

Designed by Eun seok Go, the unit…

Marketing Morsels: Piccadilly Lights for the Queen, Butterfinger’s Baddie, Curious Cucumbers and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: The Piccadilly Lights go dark for the Queen Piccadilly Lights Yesterday, the media owners with space on the iconic Piccadilly Lights, which is operated by Ocean Outdoor, suspended all commercials showing on the screens and came…

Open Style Lab Brings Adaptive Fashion to the New York Fashion Week Runway

Like many major industry events, New York Fashion Week is not regularly considered as the forefront of accessibility and inclusive design. However, a new runway show featuring the spinal muscular atrophy (SMA) community is aiming to bring the fashion world–and its standards–into modernity. To highlight the need for adaptive fashion design and increase disability visibility,…

Burger King plots $400 million brand overhaul with major new ad commitment

The chain seeks to ‘Reclaim the Flame’ with marketing, menu and restaurant changes.

How Queen Elizabeth's death is affecting the ad industry

Advertisers rethink campaigns, ITV pulls advertising for 24 hours as brands respond to Queen Elizabeth’s death. 

The NFL’s Opening Weekend Is an All-Out Brand Blitz

Welcome to the 2022 National Football League season, when brands begin their slow march through the schedule toward the big payoff at Super Bowl 57. The biggest game in all of sports marketing is just beginning. In 2021, more than 25 million people watched the NFL’s Thursday night kickoff game. That made it the seventh…

Gucci – The Exquisite Gucci Campaign (2022) :90 (UK)

Fashion

“I’ve always been charmed by cinema.

Political party MED are returning voters' money – in cash!

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On Nya Torg in Höör, Anna Jung and her party mates from Medborgerlig Samling stood today and handed out a hundred notes to surprised Höör residents.

Snap Powers AR Experiences for Vogue World Event at New York Fashion Week

Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. 12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc. on several custom-built augmented reality experiences tied to the event. The Skywalk lens–which incorporates Snap AR technology including sky segmentation and surface tracking–will transform the show’s…