Jun
28
13 Cannes Lions takeaways, from diversity to Web3 and Netflix
Posted in: UncategorizedPurpose-driven work and a possible recession were also trends that were top of mind.
Jun
28
Bud Light is ailing—can a new agency fix it?
Posted in: UncategorizedBehind the struggles—and opportunities—of the nation’s largest beer brand as it embarks on a major transition.
Jun
28
Don’t Drink And Drive by Vinci Raj
Posted in: UncategorizedAdvertising Agency: Vinci Raj
Creative Director/Art/Copy: Vinci Raj
Photography & Production: Imagerom
Jun
28
Instagram to Extend Reels to Several API Endpoints
Posted in: UncategorizedInstagram will add Reels to several endpoints on application-programming interfaces across its platform. Support for Reels will be added to the APIs for basic display, business discovery, comment moderation, content publishing, hashtag search, insights, mentions and promote. Instagram said the API enhancement will be available for the current version and all previous versions of Graph…
Jun
28
Paul B. Cummings Directs “#DinnerWithGoop” Campaign Featuring Comedian Jenny Yang via Edelman
Posted in: Uncategorized
Jun
28
Leading National Advertisers 2022—25 biggest U.S. advertisers, ranked
Posted in: UncategorizedKey stats from Ad Age Leading National Advertisers 2022. The 25 biggest advertisers based on total U.S. ad spending.
Jun
28
See all the 2022 Cannes Lions Grand Prix Winners
Posted in: UncategorizedAll the campaigns and ads that earned Grand Prix at the Cannes Lions International Festival of Creativity.
Jun
28
Reddit Hits the Airwaves (and Other Platforms) With ‘Find Your People’ Campaign
Posted in: UncategorizedReddit teamed up with R/GA on “Find Your People,” its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S. The focus is on the joy in finding like-minded people in the more than 100,000 communities on the platform, and the campaign will run through the fall on digital video, national TV,…
Jun
28
Leading National Advertisers 2022—Ad spending by medium, category and advertiser
Posted in: UncategorizedKey stats from Ad Age Leading National Advertisers 2022. U.S. measured-media spending by medium and category. Biggest advertisers by medium.
Jun
27
Cannes 2022: MediaLink presents ‘The Business of Creativity’
Posted in: UncategorizedMediaLink assembled industry experts from marketing, media and tech to discuss what brought them to Cannes Lions and trends that will shape the industry.
Jun
27
How PLNT Burger Aims to Turn the Masses Onto Fake Meat
Posted in: UncategorizedIf today’s plant-based food alternatives–which often look, feel and taste like the items they’re designed to mimic–were the public’s first introduction to the category, companies might have an easier time selling them. But it didn’t happen this way. Instead, many Americans encountered earlier versions of fake meat as children and didn’t enjoy the experience. “We’re…
Jun
27
In a Period Positive Move, Midol Urges People to Share ‘The Real Reason’ They Feel Awful
Posted in: UncategorizedStigma around periods can have a number of negative side effects, from the guilt that can come from feeling you have something to hide to the fear of alienating peers or even facing professional or academic repercussions. While the period positivity movement has made an impact, there is still plenty of work to be done…
Jun
27
Retail-Branded BNPL Is Only a Matter of Time
Posted in: UncategorizedHome goods retailer Bed Bath & Beyond ranked No. 50 on the National Retail Federation’s list of the top 100 retailers in 2021–smack dab between Walmart and ampm. Its new tiered loyalty program, however, places the retailer first in a very specific category: branded buy now pay later (BNPL) services. That’s because Bed Bath &…
Jun
27
I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions
Posted in: UncategorizedGoodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I’m back to reality. There isn’t a “chief” in my title, though I was honored to be asked…
Jun
27
Health Care Advocacy Group Launches Information Campaign in States Most Affected by the Overturn of Roe v Wade
Posted in: UncategorizedA crucial element in the ongoing fight for safe access to abortion is educating against the waves of misinformation that come from policymakers, online search results and anti-choice organizations. When up against campaigns created with the intention of obfuscating science and facts, health care providers and activists have often been forced to innovate. In anticipation…
Jun
27
Instagram Details Several Updates Aimed at Brands on Its Platform
Posted in: UncategorizedWith an eye toward businesses on its platform, Instagram is testing new experiences that incorporate a full-screen feed and bring video front and center. The platform added that 90% of accounts follow at least one business, calling businesses “a huge part of the interests community on Instagram” and adding in a blog post, “We’re excited…
Jun
27
Holding Companies Will Protect Employees’ Privacy When Seeking Reimbursements for Abortion Care
Posted in: UncategorizedWhen Justice Samuel Alito’s opinion draft for overturning Roe v. Wade leaked last month, the major ad holding companies, like many corporations across the United States, told their staff they would reimburse any employee who would need to travel to receive abortion care. At the time, the holding companies had few details about how these…
Jun
27
Twitter Brings Closed Caption Toggle to Android, iOS
Posted in: UncategorizedAll Twitter users on Android and iOS now have access to the closed caption toggle that the social network began testing in April. Tapping the CC button on videos with available captions will enable users to turn captions off and on. The choice is now yours: the closed caption toggle is now available for everyone…
Jun
27
Leading National Advertisers 2022—What comes next after 2021's ad spending surge
Posted in: UncategorizedU.S. ad spending for the Leading National Advertisers jumped almost 20% in 2021, the second-highest growth rate on record. Marketing budgets could come under pressure amid looming signs of recession.
Jun
27
‘Listen,’ ‘Be Authentic:’ Advice Women in Creativity Have Given and Gotten
Posted in: UncategorizedCANNES, France–It’s been three yeas since Adweek and Cannes Lions organizers have been able to bring together some of the most accomplished women in the industry at our Women in Creativity event. This year, the event took place at Warner Bros. Discovery Beach, which has hosted many WBD businesses and partners this week, including new…
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