Jun
28
Ukonwa Ojo departs Amazon, leaving CMO of original programming role vacant
Posted in: UncategorizedThe streamer states it will leave the role open to ‘evaluate our organizational needs.’
Jun
28
Knix Crowdsources Models for Body Positive Campaign Advertising New Collection With Ashley Graham
Posted in: UncategorizedIntimate apparel is for everyone and that makes inclusivity a vital part of advertising. Though once a homogenous perception of beauty was the norm, many working within the industry have pushed boundaries to dismantle the impossible standards of yesteryear in favor of a more realistic approach. With the need to celebrate body diversity in mind,…
Jun
28
McCain makes drag queen "Baga Chipz" their "Creative Director"
Posted in: Uncategorized
marketing mishaps
Food
Frozen food giant McCain announced that drag queen Baga Chipz is to serve as the brand’s creative director.
Jun
28
Facebook Tests More New Improvements to Groups
Posted in: UncategorizedFacebook’s emphasis on groups continued with Tuesday’s news that it is testing new ways to access and organize them, as well as a way for people in groups to connect in smaller settings within those communities. A new sidebar being tested on the social network will help people more easily find their favorite groups, see…
Jun
28
Web3 Doesn’t Have the Traditional Barriers of Web2. Let’s Keep It That Way
Posted in: UncategorizedAs we enter the nascency of Web3, we’re able to take stock of how the history of technology has gatekept groups of people from participating in its evolution, limiting the ingenuity that comes from diverse points of view tackling the same problems. Inclusion isn’t just an altruistic goal, but one that advances our ability to…
Jun
28
House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons
Posted in: UncategorizedWinter is coming … in July. Ahead of House of the Dragon’s Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The…
Jun
28
Join the "Dead Tired Designers" club and spruce up your laptop with these stickers
Posted in: Uncategorized
Jun
28
Emplifi: Gen-Z Wants More Out of Their Social Shopping Experiences
Posted in: UncategorizedGeneration Z is the largest demographic group when it comes to online shopping and social commerce. However, according to new research from customer experience platform Emplifi, they are not satisfied with their experiences. Emplifi conducted a survey of more than 1,000 consumers in the U.S. to learn more about what they expect from their social…
Jun
28
Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer
Posted in: UncategorizedOn this week’s episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Patel speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Patel explains how to assess…
Jun
28
Miller Lite Honors America’s First Female Brewer in July Fourth Campaign
Posted in: UncategorizedHistory is full of little known facts that escape even the most well-read among us. For instance, only about 3% of Americans know that the country’s first beer brewers were women, according to a study from Miller Lite. Ahead of the July Fourth holiday–a beer sales bonanza that tops the Super Bowl–Miller Lite is teaming…
Jun
28
Watch the newest commercials from Travelers, Smartwater, Jersey Mike’s and more
Posted in: UncategorizedTravelers tells the story of a little girl whose birthday wish—to return home—comes true.
Jun
28
Agency Black Girl Digital and the Importance of Representation
Posted in: UncategorizedWhen it comes to influencers, it’s easy to assume everyone gets the same brand deals and payment once they reach a certain amount of followers. Unfortunately, this is not the case, especially for women of color and specifically Black women. Influencer agency Black Girl Digital is here to fix that. Founded in 2016 by LaToya…
Jun
28
Chicago pitches itself to Fortune 500 companies on abortion
Posted in: UncategorizedChicago Mayor Lori Lightfoot and World Business Chicago have a message for CEOs in states restricting abortion: You can always move here instead.
Jun
28
Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience
Posted in: UncategorizedSnap Inc. unveiled an augmented reality experience to back Coca-Cola’s “Coke Summer Music” campaign and the release of “Thousand Miles,” the new music video from The Kid Laroi. The AR experience was crafted by capturing a performance by The Kid Laroi in a motion capture studio, and Snapchatters using their front-facing camera will see their…
Jun
28
Eco-Labeling in Fashion: What Consumers Want
Posted in: UncategorizedWhen it comes to sustainable fashion, U.S. consumers are split. Given that Americans are divided on a lot more than which brand of jeans they’re buying, that probably doesn’t come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how–and where–to explain what they’re doing…
Jun
28
Not Just an Add-On: AR Supercharges the Purchase Journey
Posted in: UncategorizedEditor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, explains how the technology seamlessly guides consumers through each phase of the purchase funnel. Over the past few years, augmented reality has evolved from a source of entertainment and self-expression to having true utility…
Jun
28
What to expect at the Ad Age Small Agency Conference
Posted in: UncategorizedMartin Agency’s Kristen Cavallo keynotes in-person event that includes panels and case studies on subjects from new business prospecting, to diversity and the threat of recession.
Jun
28
Finally, a Cologne That Lets You Smell Like Bacon
Posted in: UncategorizedThe thick and musty playbook of marketing tactics contains a chapter that comparatively few brands have the nerve to consult. It concerns those gambits that, in the never-ending quest for the public’s attention, are–for lack of more tactful terminology–deliberately ridiculous. Case in point: the recent product reveal from the folks at Wright Brand, part of…
Jun
28
How the Black Marketing Community Used Juneteenth to Call for Change at Cannes Lions
Posted in: UncategorizedFor many Black Americans, Juneteenth is a sacred day to commemorate the emancipation of enslaved people in the U.S. While the government only recently cemented the day as a federal holiday, Black communities around the nation have long regarded Juneteenth as a time for celebration with parties, pageants, picnics, festivals and countless other gatherings with…
Jun
28
Following Gimbal, True [X] Tie-up, Infillion Emerges
Posted in: UncategorizedCANNES, France–Infillion, the new company born from the merger ad tech pioneers Gimbal and true [X], took over the garden at one of Cannes’ most iconic hotels: Hotel Barri?re Le Majestic. The goal was to show advertisers and publishers what the combined product offerings can do, especially in the connected TV space. The company expects…
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