Jun
27
Nike, General Mills report earnings, ‘Minions’ hits theaters: The Week Ahead
Posted in: UncategorizedMarketing and media events to watch in the days ahead.
Jun
27
TelevisaUnivision Sees Double-Digit Volume Growth and Strong CPM Gains in Upfront
Posted in: UncategorizedAnother big company has crossed the upfront finish line. TelevisaUnivision has completed its upfront negotiations, a source familiar with the matter told Adweek. The company secured double-digit volume growth for the best upfront outcome in seven years. Pricing was also strong, with CPM (cost per thousand viewers reached) increasing in the high single digits. Demand…
Jun
27
Leading National Advertisers 2022—Big spending gains and cuts
Posted in: UncategorizedKey stats from Ad Age Leading National Advertisers 2022. Marketers with the sharpest U.S. ad spending increases and decreases in 2021 among the 200 Leading National Advertisers.
Jun
27
Guinness Storehouse Pours More Effort Into Wooing Irish Visitors
Posted in: UncategorizedAsk a New Yorker how often they visit the observation deck of the Empire State Building, or a Bay Area resident how frequently they get to Alcatraz. For Dubliners, and the Irish in general, there’s a similar answer for the number of trips they take to the Guinness Storehouse each year. The brewery site at…
Jun
27
Discord: How to Change Your Server’s Default Notification Setting
Posted in: UncategorizedWhen someone creates a Discord server, the default notification setting for the server will be set to “All Messages.” This means server members “who have not explicitly set their notification settings” will be notified each time a new message is sent in the server. If server managers want to prevent users from potentially receiving lots…
Jun
27
Leading National Advertisers 2022—What's inside
Posted in: UncategorizedTop U.S. advertisers powered up ad spending in 2021 with the biggest percentage increase since the 1970s. Key rankings, stats and analysis from Ad Age’s 67th annual report on marketers and marketing.
Jun
27
Pride Month: How to celebrate the LGBTQ+ community without sexualizing it
Posted in: Uncategorized5 ways to prevent your marketing campaign from falling flat.
Jun
27
The Unavoidable Role for Brands in the Battle Over Abortion Rights
Posted in: UncategorizedOver the last two years, brands have shown–with varying levels of comfort–a willingness to take definitive stances on issues from racism and voting rights to Covid-19 vaccine requirements to Russia’s war on Ukraine. Even if they give money to politicians legislating against the LGBTQ+ community, most major marketers promote Pride celebrations. But the battle over…
Jun
27
Non-Drinkers Are Struggling in an Agency World That Relies on Alcohol
Posted in: UncategorizedWhen Taleah Mona-Lusky got sober, she was told by people in both her professional and personal circles that she should also leave her career in advertising behind. In an industry that celebrates winning a new client with rounds of shots and encourages drinking as a bonding activity, it was difficult for them to understand how…
Jun
27
The top 5 Cannes Lions Grand Prix winning campaigns
Posted in: UncategorizedAmidst the slew of big winners, these are the Cannes Lions Grand Prix winners we believe (or should) will have true lasting power.
Jun
27
Cap the tap : a reusable idea? / Ont-ils payé le droit de bouchon?
Posted in: Uncategorized |
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| THE ORIGINAL? Dasani “Cat The Tap” – 2016 When the bottle is finished, the cap can be fixed on a tap to help save water Watch The Case Study Video (Vimeo) Source : Adweek Gravity Award, Design Indaba Student Project by G.Donnelly, Shannon Smith, Mikaila Weaver, R.Wright, Y.Sophia (USA) |
LESS ORIGINAL Finish “Cap The Tap” – 2022 When the bottle is finished, the cap can be fixed on a tap to help save water Watch The Case Study Video (YouTube) Click image to enlarge Source : Cannes Lions Design BRONZE Agency : Havas Istanbul (Turkey) |
Jun
27
Leading National Advertisers 2022—U.S. market leaders and category rankings
Posted in: UncategorizedKey stats from Ad Age Leading National Advertisers 2022. U.S. share breakouts for marketers and brands.
Jun
27
The Former Electrical Engineer Leading Disney’s Streaming Strategy
Posted in: UncategorizedKareem Daniel has become one of the entertainment industry’s most powerful executives, exposing him to Hollywood’s slings and arrows.
Jun
26
Ad Age Leading National Advertisers 2022: Rankings and analysis
Posted in: UncategorizedThe full set of rankings and data from Ad Age Leading National Advertisers 2022. Ranking of the 200 biggest U.S. advertisers by 2021 advertising and marketing spending.
Jun
26
About Ad Age Leading National Advertisers 2022
Posted in: UncategorizedMethodology for Ad Age Leading National Advertisers, 2022 edition.
Jun
26
How Spotify Is Keeping Audio a Brand Safe Play for Advertisers
Posted in: UncategorizedAt this year’s Cannes Lions Festival of Creativity, Spotify focused on the future. The company believes that audio is front and center for many brands’ media strategies, even with potential economic headwinds on the horizon. In addition to putting on concerts featuring Dua Lipa and Post Malone, the Spotify Beach also featured an #AllEarsOnYou activation,…
Jun
25
Ultra-Slim Tracker-Friendly Wallets – The CardGear Go Tracker Wallet Works with AirTags or Tiles (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The CardGear Go tracker wallet is a tech-focused accessory for consumers looking to keep a closer eye on an everyday essential. The wallet features space for up to six cards and offers RFID-blocking…
Jun
25
Roe v. Wade—agencies respond to Supreme Court overturning abortion ruling
Posted in: UncategorizedThe Supreme Court officially overturned the landmark ruling on Friday.
Jun
25
Leo Burnett Mumbai wins Sustainable Development Grand Prix for Procter & Gamble period education campaign
Posted in: Uncategorized‘The Missing Chapter’ celebrates an Indian schoolgirl who conspires to distribute red flyers about periods in an effort to keep girls in school.
Jun
25
Dentsu Creative India, We Believers, WPP triumph at Cannes Lions 2022
Posted in: UncategorizedIt’s the first time an Indian agency has won the coveted title; WPP earns a back-to-back honor.
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