Jun
09
The top 5 celebrity brand collabs you need to know about right now
Posted in: UncategorizedAd Age’s take on the hottest celebrity marketing moves of the past month.
Jun
09
Why Brands are Advertising on Crypto-Driven Search Engine Presearch
Posted in: UncategorizedCrypto-driven search engine Presearch has been on a growth curve since launch in 2017. Now, it’s rolling out a new version of its advertising platform with features that permit a higher volume of user searches–and ultimately make a play for brands’ SEO budgets. Similar to Google’s ad ecosystem, where advertisers pay dollar amounts to run…
Jun
09
Horizon Media enters metaverse with Web3 division
Posted in: UncategorizedHorizon Media opened a Web3-focused division called Chapter & Verse, making it the latest agency to leap into the metaverse.
Jun
09
LGBTQ+ Creators Weigh In on How Brands Can Prove Their Commitment to Advocacy
Posted in: UncategorizedOwin Pierson, a former youth pastor who still battles religious trauma, says the first place he truly felt accepted was on social media. When deciding what brand deals to pursue, he needs to feel confident that a partner will preserve the safe environment he has cultivated on his platform. Pierson, who has an Instagram audience…
Jun
09
How brands should navigate the minefield of political pitfalls this summer
Posted in: UncategorizedMarketers must embrace the art of political communications, financial discretion and deep insights into their consumers.
Jun
09
Fiverr Challenges Ad Agencies With Creative Team Builder Tool
Posted in: UncategorizedFiverr is rolling out a new platform to match teams of creatives with brands in its ongoing quest to expand into upscale job markets for corporations and higher-end professionals. The new tool, Togetherr, will make use of the freelance platform’s Creative Genome machine learning software to assemble combinations of freelancers catered to the specific needs…
Jun
09
Two equal buns for pride month / Multiplication des pains
Posted in: Uncategorized |
 |
| THE ORIGINAL? Mc Donald’s “Pride Buns” – 2017 Source : Creative Circle Shortlist Watch the Case Study Agency : DDB Copenhagen (Denmark) |
LESS ORIGINAL Burger King “Pride Whopper” – 2022 Source : Creapills, Instagram BK, Click image to enlarge Agency : Unknown (Austria) |
Jun
09
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Posted in: Uncategorized?????? ?? ???? ???????? ????? ??????????? ????? “?????”, ??????????? ??????????? ???????? ??????????? ????? ?????? 21 ????. ??? ??????????? ??????????? ?? ????????? ?????? “?????” ???????? ????? ?????, ?? ?? ????????? ???? ?? ?????, ?.? ????? ??? ????????? ?? ??? ????. ? ???, ?????????? ?? ????????, ????????? ????? ??????? ?????.
?? ??? ???????? ????? ?????????????? ??????? ? ????? ??????? ?????????? ?? ??????, ?? ?? ??????, ??? ????????????? ? ???????? ????????????? ??????, ?? ??????. ?????? ???? “??????? ????”, “????” ? “??????????” ????????? ?? ?????? ????? ? ???????????? ?????? ? ???? ????????.
????? ? ????, ??? ???? ????????? ????????????? ? ???? ???????? ????? ???. ?? ???????, ??????????? ?????? ???????? ??????, ? ?????????? ?? 100 ????????, ? ???????? ????.
??? ??? ???? ??? ?????? ????????? ? ????????? ?? ??????, ?? ?? 5-6 ??, ??? ??? ???? ????? ????? ?? ??? ????? ?? ????? ????????. ? ??? ?????? ?????????? ??????????, ??? ??-?? ???????????, ??? ? ???????????-????????, ?.? ?????? ?? ??????, ? ????? ?? ?????????? ????????, ???? ?? ?????. ? ???, ? ?????? ?????? ????, ????? ???? ?????? ?????????? ?????? ???? ??????? ?????????. ??? ???? ?? ??????? ??????????? ?? ????? ???? ????????? ??????, ? ???????? ?????????? ? ??????? ?????????????. ?? ? ????? ?? ?????? ?? ???? ? ???????? ???????? ??????? ? ????????, ???? ???? ??? ???? ???????. ?? ???? ?????????? ????? ????, ?? ? ?? ??? ????????, ? ??? ????? ???? ?????? ?? ???????-??????????? ???? ?????????? ? ???????????? ??????? ?? ???? – ??? ???? ????????. ???? ?????? ? ?????? “???????????????” ???? ???????.
?? ? ?????? ?????????? ??? ?????? ?? ??????? ??????????. ???????? ????? ?????????? ???? ?? ?????? ??????????? ?????? ?????? ??????? ? ????????? ????????? ??? ???????????? ????? ? ???????.
????? ?????????? ??????? ??????? ????????, ??? ??? ??? ??????????? ??????? ??????, ????? ??????, ?????? ??????? ?? ????????, ? ????? ????????? ?? 5?? ??????, ??? ? ????????????. ? ?????? ??????? ??? ?? ????????? ????????????, ??? ???, ??? ????? ????? ????????, ??????? ??5 ????????? ??????? ?????????????? ?????????, ????? ???? ???????? ?????? ????? ? ?????? ? ??????? ????? ????????? ???????? ??????, ??? ???????????? ?????????? ???????.
???, ??????, ?? ????? ???????? ??????, ?.? ? ????? ?? ?????????????? ?????????, ?? ?????? ?????? ????? ? ?????????????? ????????? ? ?????????? ?????????? (0:59 ? 1:36), ?? ??? ????????? ??????, ??? ????? ?????????? ?? ????, ?.? ???????????? ???????????, ??? ????? ????????? ???????? ????? ???????? ? ???????? ?????? ??-?? ????? ????????? ??????? ???????? ????????? ????????.
???? ??????????? ??????? ??? ???????? ??????????.
?????? ?????????? ? ??????? ??????, ??? ?? ???? ? ??????? ???? ??????? ?????????? ??? ????????? ?????, ?????????? ???????? ?? ???? ? ?????????? ?? ???? ??????, ????????? ????? ????? ?? ?????. ? ??? ?? ????? ????????? ?????????? ????????? ???????? ?????????????? ? ????????????? ????, ?? ? ??? ??? ?? ?????????? ??-?? ????, ??? ????????????? ??????? ???? ?? ???? ???????? ???? ? ? ???? ?????? ???????? ??????, ??????? ???????? ?????? ??????? ???????? ?? ????????. ??? ??? ?????? ???? ???????? ???????????????? ??????????????.
??? ? ?????? ?????? ?????? ? 9 ?????, ??? ????????? 23 ????????, ??????? ???????? ? ??????, ????? ?????? ????, ?.? ???? ???? ?? ????? 20 ??. ????? ????? ????? ?????????? ? ?????? ????? ????????? ???, ??????? ???? ???????????? ??????????. ???, ?? ?????? ?? ??, ??? ??? ??????? ?? 100 ???????? ??????? ???? ????????????? ??????????. ?? ??????? ??? ?? ??????, ????? ???? ????? ??????? ????????. ???????????? ????????? ???? ?? ?????? ?????, ?? ?? ???? ?? ???? ??????????????, ??? ????????? ??????????, ??-?? ??????? ? ??????? ?? ??????????? ??????, ?? ????????? ??? ?? ?????? ??????? ???????, ?? ??????????????, ??? ????? ????????? ????????? ????? ??????? ?????? ???, ??????????? ?????? ? ??????? ??????? ?????, ? ?????????? ???? ??? ?????????. ?????? ????????? ? ???????, ??? ???? ?????? ??????? ?????????? ??????????? ?????????? 13:15 ? 15:15.
?? ???????????? ?????????????, ??? ????? ???????? ???????, ???????, ??? ? ?????? 19-20 ????? ????? ?? ??? ?????????? ? ?????? ??????? ?? ?????????? ??????? ?????. ?, ???? ?? ?????????? ?????? ?????????? ???????, ????? ????????????, ??? ???? ????? ?????, ????????? ?????????? ???? ? ???????? ??????????? ???, ??? ????? ???? ??????? ?????? ?? ?????? ???????, ? ?????????? ???????????? ????????? ??? ?? ?????? ????????? ?????????????, ? ???? ?????? ??????.
??? ???? ? ?????? ?????????? ??????? ??????? ? ?????????. ????? ??? ? ?????? ????? ????????????? ????? ?????????, ?????? ??? ????? ???? ??? ????? ????? (? ????? ?? ??????? ??? ??? ?? ???? ?????? ? ?????). ? ?????? ???????? ?????????? ???????????? ? ??? ?? ?????????? ????? ??????. ? ??? ??????? ???????????? ?????????, ?????? ??????? ?????, ?? ??????????? ?????? ??????? ??????????. ? ??????????? ?????????, ??? ???? ??????? ?? ?????? ???? ?? ???????? ????? (?? ????? ?????????? ???? ?????????? ??????? ???????, ? ??? ????? ??????????? ??????? ???????????? ?????????), ?? ? ????? ??????, ? ???? ???????, ??? ??????? ?????? ???? ???? ??????? ?????? ?? ???????, ??????? ??????????? ??????? ??? ????????? ?? ?????? ???????????.
???, ??????, ???????????? ?????? ???????? ????????? ?? ????? ??? ??, ??????? ????????? ????? ?????????? ???????, ???????? ?? ??????? ??-?? ???????????, ? ?????????????? ?????????? ???????? ? ?????????? ?????? ?????, ??????? ????? ????? ? ?????????? ?????? ???????????? ????????.
?? ?????? ?????????? ???????? ??????, ??? ?????? ????? ??????? ?????????????? ? ?????????, ??????? ???????? ????????? ???????? ???????????? ????????????? ?????? “????????”, ? ???????, ?? ?????? ?? ???? ????????-?????? ???????, ??????? ?????? ?????????????? ????, ??? ????? ?? ???????. ? ? ?????? ??????, ??? ??????????? ??????? ? ???? ???????????? ??????? ??? ????????? ??????? – ??? ?????????, ?? ? ???? ?????? ?? ?????????: ?????? ????? ?????????? ????????.
?.??????????: ?????????? ?????? ????? ?? ??????????? ????? ??????????? “???? ?????? ??????”, ??????? ??????? ???? ? ??????, ?????? ??? ?? ?? ???????? ??????, ? ??? ?? ? ???????????? ?????. ??? ???, ??? ??????? ???? ? ????????????, ???????? ?????? ??? “??????? ????????”, “9? ?????” ??? “???????? ????????”.
Jun
09
White Claw Taps Into the Spirit of Reinvention for New Lemonade Hard Seltzer Ad
Posted in: UncategorizedWhite Claw returns to its now-established formula of beautiful people doing cool things in black-and-white cin?ma v?rit?, this time with a streetwear twist, to introduce its new lemonade hard seltzer. The work, from agency VCCP NY, stars “three innovators at work on their craft” in music, fashion and sports, set to the upbeat TikTok hit…
Jun
09
The Great Fail Podcast: How Kmart Went From Blue Light Special to Candlelight Vigil
Posted in: UncategorizedWho doesn’t remember Kmart? At its height, Kmart was the second-largest retailer in the United States, operating 2,400 stores with 350,000 employees. The company was generating around $37 billion a year in sales, ranking 2nd to Sears. But by 1990, it would see a tectonic shift, with its fortunes beginning to change. Find out how…
Jun
09
Burger King’s Pride Whopper Stunt Burns LGBTQ+ Communities
Posted in: UncategorizedBurger King Austria’s attempt to celebrate Pride Month through the offer of sandwiches which have the same bun ends on top and bottom has been accused of “rainbow washing” with an initiative described as “tone deaf” and “lazy” by social media users in response to its promotion. Having announced the release of “The Pride Whopper”…
Jun
09
Katharina Baron Frames Peter Cohen 2022 Winter Collection Alongside Contemporary Art at the SEIS Gallery
Posted in: Uncategorized
Jun
09
Google Expands Verification Process for Financial Service Advertisers
Posted in: UncategorizedGoogle announced Wednesday it’s tightening its verification process for advertisers promoting financial services in an effort to fight financial fraud and scams. The policy will roll out in Australia, Singapore and Taiwan this month. For most countries where advertisers promote financial services, Google requires information like hidden fees to a service or a minimum and…
Jun
08
Group Black and Influential partner to connect Black creators with brands
Posted in: UncategorizedGroup Black is partnering with Influential to connect Black creators with brands as companies look to uphold promises to diversify media spend.
Jun
08
The Boston Celtics Go Small to Help Hometown Businesses With Vistaprint
Posted in: UncategorizedAs the Boston Celtics hope to capture their 18th championship in franchise history in this year’s NBA Finals, small businesses will be at the heart of the team’s story thanks to a multi-year partnership with jersey patch sponsor Vistaprint. The marketing connection between the Celtics and Vista–the parent brand of Vistaprint, rebranded after the acquisition…
Jun
08
Dentsu launches contextual targeting tool as cookie demise boosts demand
Posted in: UncategorizedContextual Intelligence platform will roll out across Carat, Dentsu X and iProspect as better data science also fuels keyword-driven targeting.
Jun
08
Dentsu launches contextual targeting tool as cookie demise boosts demand
Posted in: UncategorizedContextual Intelligence platform will roll out across Carat, Dentsu X and iProspect as better data science also fuels keyword-driven targeting.
Jun
08
Savage X Fenty Goes Vibrant With Second Pride Collection
Posted in: UncategorizedRihanna’s Savage X Fenty lingerie and sleepwear brand has always embraced inclusivity by offering extensive options for a wide range of sizes and body types. These values made it a natural fit for creating a line themed to Pride, which it did in 2021. Now, the brand is continuing its commitment to LGBTQ+ communities with…
Jun
08
3 ways CMOs can avoid job extinction
Posted in: UncategorizedIn a rapidly changing digital world, CMOs need to adapt to a digital experience platform (DXP), build an infinite optimization journey and incorporate feedback.
Jun
08
Wieden+Kennedy’s Memorable Moments for Bud Light
Posted in: UncategorizedThe end of an advertising era has come: Bud Light is wrapping up its relationship with Wieden+Kennedy after a seven-year run. The beer maker has put its creative account up for review and W+K has declined to defend the business. Those productive seven years saw a new catch phrase created for the beverage, a return…
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