Jun
14
Free the Work and Goodby Silverstein partner on diverse directors residency
Posted in: UncategorizedThe nonprofit teamed with the agency on Residence, a program designed to increase exposure and gigs for diverse directors
Jun
14
Pinterest Inks Its Largest Content Deal Ever, With Tastemade
Posted in: UncategorizedPinterest and food content provider Tastemade inked a multimillion-dollar, multiyear deal that will result in a slate of new content series, creator events and livestreaming programming. The partnership is the first of its kind, according to the two companies. Top Line The deal already has a foundation, since Tastemade has been one of Pinterest’s largest…
Jun
14
Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand
Posted in: UncategorizedWhile overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches. “We are uniquely positioned at Phillips…
Jun
14
As Pizza Hut Leaves the NFL, Little Caesars Is Suiting Up
Posted in: UncategorizedFood delivery has become one of the rituals for Super Bowl viewers with 59% of U.S. households likely to order food during the Big Game, according to virtual restaurant solution Nextbite. And pizza is king of the food categories as the most ordered cuisine (93%). Looking to take more slices out of the American pie…
Jun
14
Watch the newest commercials from Hulu, JC Penney, iRobot and more
Posted in: UncategorizedHulu wants you to “check into your obsessions” at “The Hulu Motel.”
Jun
14
Apple to stream Major League Soccer in 10-year deal
Posted in: UncategorizedSubscription service plus some free matches for Apple TV+ subscribers are planned as Apple’s sports ambitions grow.
Jun
14
Meta Expands Teen, Parent Safety Options for Instagram, Quest
Posted in: UncategorizedMeta expanded on the teen safety features for Instagram and Quest that it implemented in March, detailing several updates on both platforms. Parental supervision features on Instagram were extended, and parents and guardians can now: Send invitations to their teens to initiate supervision tools (this could previously only be initiated by the teens). Set specific…
Jun
14
NBCUniversal ‘Pretty Much Done’ With Upfront Talks as Rivals Near Finish Line
Posted in: UncategorizedLess than a month after upfront week began, networks can already see the upfront market finish line. That includes NBCUniversal, which is “pretty much done” with its upfront negotiations, NBCUniversal CEO Jeff Shell said today at a Credit Suisse investors conference. “Just a smattering of things still finishing up.” The news makes NBCU the first…
Jun
14
Meta Kicks Off 2 Campaigns Aimed at Sharing Its Vision for the Metaverse
Posted in: UncategorizedMeta kicked off two new marketing campaigns Tuesday aimed at highlighting the benefits of the metaverse. “The Impact Will Be Real” is an integrated marketing campaign aimed at explaining the company’s vision for the future of the metaverse, and it zeroes in on the potential value and societal benefits, stressing that while entertainment and gaming…
Jun
14
Reach consumers in the right moment with weather targeting
Posted in: UncategorizedWeather targeting is a top digital marketing strategy that gets ads to consumers at the right moment.
Jun
14
Apple Lands Exclusive Major League Soccer Streaming Rights for Every Game
Posted in: UncategorizedMajor League Soccer became the first major U.S. sports league to fully bet on streaming. Apple and MLS struck a 10-year streaming rights deal beginning in 2023, and the Apple TV app will be the exclusive home of every live MLS match without any local broadcast blackouts or restrictions. The new MLS streaming service will…
Jun
14
Leaked TikTok email reveals hashtag challenge changes and big brand media incentives
Posted in: UncategorizedAdvertisers say video app has a robust ad credits program as its platform evolves beyond pricey hashtag campaigns.
Jun
14
Lessons Taught and Learned Through the Art of Drag
Posted in: UncategorizedEditor’s note: For the purpose of this article, drag queens are referenced as she/her/hers in alignment with community norms and in light of the female persona deliberately created. The individual may actually identify as cisgender, transgender or non-binary and use different pronouns. “If you can’t love yourself, how in the hell are you gonna love…
Jun
14
This PSA Shows How Women in STEM Are Behind the Iconic Look of The Walking Dead
Posted in: UncategorizedEven if you haven’t sat down to watch a full episode of The Walking Dead, chances are you’re familiar with the gnashing teeth, decomposed flesh and tattered clothing that identifies a “walker.” What you may not realize is that many of the details, from the wear and tear on clothing to the roaming hordes of…
Jun
14
WPP names Grey's Michael Houston as its first U.S. president
Posted in: UncategorizedHouston previously served as Grey’s Global CEO for five years.
Jun
14
Domino’s Extends ‘Mind Ordering’ Campaign With Snapchat AR Lenses Tied to Stranger Things
Posted in: UncategorizedDomino’s entered the next phase of its “Mind Ordering” campaign with two augmented reality lenses on Snapchat tied to the July 1 release of the second volume of episodes of season four of Stranger Things from Netflix. The two lenses use facial-recognition technology from Snap Inc. to pick up gestures such as head tilting, allowing…
Jun
14
Coinbase lays off 18% of workers as crypto winter worsens
Posted in: UncategorizedThe company’s shares are down nearly 80% year to date.
Jun
14
Global Grey Group CEO Michael Houston Changes Role to US President of WPP
Posted in: UncategorizedWPP’s largest market–the U.S.–will finally have a president to lead the country’s operations. Grey Group CEO Michael Houston will take on the role and pilot the nearly 20,000 U.S. employees who generate upwards of $6 billion of revenue, annually. Houston has climbed the ladder at Grey Group over the past 15 years and served as…
Jun
14
Neuro-Insight’s Methods Will Help You Better Understand Consumer Behavior
Posted in: UncategorizedWhether we notice it or not, there’s a reason why we shop the way we do and favor certain types of products over others. For example, you might be drawn toward brands that use clean lines in their advertising, but don’t understand why that is. Ad-tech company Neuro-Insight has the tools to help you understand…
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