Jun 14

Domino’s Extends ‘Mind Ordering’ Campaign With Snapchat AR Lenses Tied to Stranger Things

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Domino’s entered the next phase of its “Mind Ordering” campaign with two augmented reality lenses on Snapchat tied to the July 1 release of the second volume of episodes of season four of Stranger Things from Netflix. The two lenses use facial-recognition technology from Snap Inc. to pick up gestures such as head tilting, allowing…

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