With around three billion people now classed as gamers, and an almost equal divide of men and women, cosmetics giant L’Or?al is coming to play as it ramps up its engagement strategy through influencer and platform partnerships to grow its brand’s resonance with worldwide communities. Speaking from VivaTech, Alexandra Bolten, global head of social and…
Commando, a women’s fashion brand that markets intimates, bodywear and ready-to-wear, is bringing in brand veteran Lori Wagner as chief marketing officer to expand the company’s global presence. She reports directly to Kerry O’Brien, Commando’s founder, head designer and CEO of South Burlington, Vermont. Wagner arrives with a range of experience at major fashion retailers….
Company’s global senior director for LGBTQ+ equality on how efforts go well beyond Pride Month.
The Samsung Galaxy S22 Ultra’s Nightography feature–which captures bright footage, even at night–is so good, it’s scary. At least according to “Make Stranger Things Epic,” the company’s new 60-second spot that highlights the smartphone as part of an ongoing partnership with Netflix, tied to Stranger Things’ fourth season. In the spot–debuting today on Samsung’s social…
Twitter and Shopify unveiled a new partnership at Cannes Lions Wednesday that gives all U.S. merchants on the ecommerce platform the option of tapping into the social network to find potential customers. Twitter product lead, shopping Justin Hoang and Denise Teng of its product team said in a blog post Wednesday, “With our Twitter shopping…
Linda Yaccarino and Laura Correnti’s new podcast sounds like a feast for the ears. The advertising titans–Yaccarino is NBCUniversal chairman of global advertising and partnerships and Correnti is a partner at Giant Spoon–are teaming up for Sunday Supper, a podcast focused on breaking bread and breaking away from tradition. Sunday Supper, announced today at Cannes…
While the modern gaming playbook is relatively new for advertisers, the growth of adoption by players and its subsequent commercial interest is seen as having been accelerated by the Covid-19 pandemic rather than a true consequence of it, sector professionals have said. Newzoo has predicted that the number of gamers will reach 2.81 billion gamers…
By default, when someone joins a Discord server, they will immediately have unlimited access to post messages in the server and initiate direct message conversations. However, the server’s administrators can prevent this from happening by changing the server’s “verification level.” For instance, the “Low” verification level will require a server’s members to have a verified…
Kellogg, historically known for breakfast, bets on snacking and separates from its cereal roots and plant-based foods.
Marketers should serve humanity both in their vision of the future and the role of commerce.
Adverse blocking of ads from running next to content–a years-long problem for publishers, especially those catering to the queer community–continues to persist despite multiple marketers’ pledges. In some cases, the problem is evolving beyond lists to whole categories, according to publisher sources. Topics relating to queer women and sexual health are commonly blocked, restricting publishers’…
When 20-somethings started crafting TikToks with a list of rules for their funerals–which consisted of guidelines like “no exes on the guest list” and “no excessive crying”–92-year-old Lillian Droniak happily chimed in. “You could cry but don’t cry too much,” she said, encouraging future guests to “not make a fool of themselves.” “And you better…
CANNES, France–After 5 years of auditing nearly 30,000 pieces of their own work, Google executives came to a humbling realization about representation in their marketing: “We weren’t getting it right,” said Google’s CMO Lorraine Twohill, as she announced the expansion of the All In initiative. “We were very bad on darker skin tones and we…
Latest Ad Age Datacenter Campaign Ad Scorecard analysis reveals the most ad-soaked races—four are for U.S. Senate seats, one is gubernatorial.
[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] This week, passers-by on London’s South Bank–one of the city’s busiest areas stretching along the River Thames–can stroll through an installation of 50 large-scale portraits of people smiling. The men and…
Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Trade Desk’s Unified ID 2.0, an open-sourced alternative identifier supported by over 40 publishers. The partnership, announced today at the Cannes Lions Festival, allows AWS to act as a private operator of UID2. This essentially means that…
For the first time since its debut more than 80 years ago, Kraft Macaroni & Cheese has officially adopted the name most people have been calling it anyway: Mac & Cheese. The name change is accompanied by an updated logo featuring a noodle dripping with cheese and fresh packaging that features a solid blue color,…
The self-regulatory body for digital advertising Network Advertising Initiative (NAI) announced a new standard to limit the collection, use and transfer of precise location data from sensitive places. That includes location data signals tied to religion, health care services, military bases, LGBTQ+-friendly spaces and spaces occupied by children under 16. Committing to these voluntary standards,…
So far in 2022, state lawmakers have filed more than 200 anti-LGBTQ+ bills and other policy initiatives, nearly doubling the total for all of last year. Given that context, many LGBTQ+ activists and community members are finding it hard to stomach corporate Pride campaigns from the same brands that donated to those lawmakers leading up…
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