Five years ago, a scrappy young canine-dedicated brand called Bark spent about $3,000 to make a music video starring a handful of its women employees and their four-legged BFFs. “Dog Mom Rap” quickly went viral, logging more than 7 million views and 295,000 comments. The upbeat ode to pushing geriatric pugs in strollers and throwing…
Several brands have spoken up in response to a leaked draft of a Supreme Court opinion that suggested the court will soon strike down the Roe v. Wade ruling
In an industry that increasingly worships the constant hustle, it’s all too easy to get caught up in the rat race–much to the detriment of our mental and physical health. The pressure to seem happy and successful on social media is no longer exclusive to picture-perfect influencers with wavy blonde hair and bronze-tanned skin. These…
Snap Inc.’s NewFronts presentation Tuesday provided more than a look at its new and returning Snap Originals series, as Snapchat’s parent company detailed a partnership with personalized video messaging platform Cameo. It also unveiled its new Snap Promote initiative for content partners to boost their visibility and viewership via promoted content across the Snapchat platform….
Christian Juhl outlined a five-year plan when he became GroupM’s CEO in 2019, and consolidation was part of it. Last week’s Essence and MediaCom merger announcement and the formation of GroupM Nexus are part of GroupM’s broader initiative to automate its systems and standardize workflow. WPP has not been a stranger to consolidation–in recent years…
Roku’s latest ad program will introduce a way for brands to create shoppable ads through Roku Pay, the company revealed during its first in-person NewFront in New York City today.
Twitter introduced a new ad placement for mobile application advertisers: Tweet Replies. Ads using this placement will appear after the first reply under tweets in Android and iOS. Twitter said in a Twitter Business tweet that it has been testing ads in its replies section since last October, seeing boosts in impressions and attributed app…
Bayer Aspirin is recommended for a variety of health problems, from relieving headaches to playing a key role in reducing the risk of cardiovascular diseases.
To remind people about how important it is to have an Aspirin on you when you need one, Bayer is launching an ad campaign created by AlmapBBDO, aimed mainly at young people and tapping into a subject that the target is keenly interested in: fashion.
Move comes as once-soaring e-commerce sales hit wall with Amazon and Walmart.
The media company Cond? Nast announced Tuesday afternoon at its NewFronts presentation in Hudson Yards that it plans to expand significantly into the world of connected television, sports programming and original film and television production. Amidst a flurry of debuts, the topline ventures include: a significant investment in sports content led by GQ; two key…
Luxury department store Bergdorf Goodman has debuted its latest campaign, graded by creative studio Nice Shoes. Suffused with rich hues of purple and gold, and embellished with glittering disco balls, the two spots put a contemporary elegant twist on a retro roller disco aesthetic. Featuring collections from Bottega Veneta, Alexander McQueen, Prada, and more, the fashion seen throughout the campaign reflects the brand’s decidedly positive point-of-view for the season.
The first spot, entitled ‘The Expressionists’, blends vintage nostalgia with contemporary city life, set partly between the dancefloor and modern day New York. Starring Denée Benton (HBO’s “The Gilded Age”) alongside House of Slay founders Ezra J. William, Laura Kim, and Prabal Gurung, the chic cast roller skates through the halls of Bergdorf Goodman, as sparkling disco balls and bold lighting play to maximum impact. The second spot, ‘The Ultimate Party’, takes the form of a documentary-style film, reminiscing over the department store’s iconic star-studded history. Juxtaposing new and archival footage, the viewer gets a real sense of the brand’s enduring legacy of the department store, and the powerful reputation it wields in New York.
For AAPI Heritage Month, the Wieden+Kennedy writer and Ad Age’s Creativity Awards Creative of the Year shares how growing up in a community of refugees and immigrants shaped her storytelling skills.
When Roku entered the NewFronts in 2021, marketers got the first look at what Roku Originals might look like. Fast forward a year, Roku Originals are now one of the more powerful tools in the company’s arsenal, helping drive new users and launching The Roku Channel to a top five channel on the Roku platform…
Publicis Groupe has acquired Profitero, a top SaaS global analytics platform that helps brands optimize ecommerce ad spend. Thousands of brands are already using Profitero, a Boston-based company, to maximize their online buying efforts, including L’Or?al, General Mills, KraftHeinz and Henkel. By joining forces with Publicis, Profitero will now be able to access the resources…
A robot dog stars in an Accenture spot with the tagline “Let there be change.”
Pinterest detailed its ongoing and new initiatives aimed at helping Pinners navigate mental health issues to mark Mental Health Awareness Month in May. The platform debuted its compassionate search feature in July 2019, and it is currently available in 12 countries Pinterest said it will be extended to 11 more countries in the coming weeks:…
Social media agency 1000heads has been acquired by French digital marketing performance consultancy Labelium Group to strengthen its data, insights, strategy and creative offerings in a deal worth more than $105 million. Founded in the U.K., 1000heads works with clients including The North Face, Cisco, Diageo and Alphabet, employing more than 170 people across its…
Amazon recently announced a net loss of nearly $4 billion in Q1 2022 despite a 7% increase in net sales. In a statement, CEO Andy Jassy pointed to ongoing challenges such as the pandemic and the war in Ukraine. However, he remained optimistic thanks in part to Amazon’s efforts to double the size of its…
Vuori is making a name for itself in the crowded activewear market.
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