We created new Fortnite missions where Bon Bon Bum was the center of each of these and we proposed to teenagers to complete them in a limited time. Every week we launched a new mission from the official networks of @BonBonBumOficial brand, getting teens from 8 countries of LATAM and USA, to create content for the brand within the game they love the most: Fortnite.
“The Aruba Effect,” positions Aruba not as an exporter of goods, but as the number one exporter of happiness, and explores what happens when this lift in mood spreads person by person, like a ripple effect, across the world. By focusing on how the island improves wellbeing, drops defenses, and reveals a happier version of each person that stays with them even when they return home, the campaign is a testament to the people of Aruba and the impact of its culture on a personal and potentially global level.
This unscripted communications campaign features real SAQ customers casually describing their preferences, revealing a vast range of personal tastes.
As we all know, the wide world of wines and spirits can be an intimidating one. This initiative evokes the SAQ Inspire program’s raison d’être, which is to help consumers better understand their tastes and use that information to personalize their purchases. By presenting real situations that customers may encounter, the TV spots illustrate the ways in which the program can guide people and allow them to receive better in-store recommendations.
By showing how easily folks can make new finds, Cossette reinforces the SAQ’s positioning as an open-minded and inclusive brand that’s attentive to their audience. This is actually the company’s first time collaborating with their staff and clientele for a TV campaign, which humanizes the program and makes its benefits feel more concrete by using real people and real SAQ advisors.
What do you think about when you drive?
Our brain is a machine that never rests. We process thoughts all the time, we often carry out tasks in automatic mode and without reasoning them too much. One of the main causes of traffic accidents is the lack of attention on the road. Our mind wanders with various topics when we are behind the wheel and we stop paying attention to what is in front of us and what really matters.
According to data from the National Institute of Public Health (INSP), Mexico ranks seventh worldwide and third in the Latin American region in road accidents due to distraction.
This problem needs the support of technology and Hyundai has a system that could save lives.
Adrenaline by Scalpers brand strategy is far away from the traditional sportswear brands communication codes. With a disruptive strategy that connects with an audience that practice sports just to feel good and have fun, Adrenaline’s “Workout or Whatever” is the antithesis of concepts like “No Pain.No gain”, “Nothing is Impossible” or “No Limits”.
McDonald’s hypes its current 2-for-$6 deal on selected items, including 10-piece Chicken McNuggets.
Ryan Reynolds rarely celebrates an occasion (and we do mean just about every occasion) without sharing a customized Aviation Gin cocktail to toast the day. So, with Mother’s Day quickly approaching, it’s no surprise that the star had a special sip ready to share just in time for the holiday. But in a recently released…
Discussion about politics and breaking political news have become cornerstones of how Twitter is used over the years, but the biography information people include in their profiles on the social network rarely reflects that, according to a new study from Pew Research Center. The think tank’s analysis of the Twitter handles of 1,021 survey respondents…
The beer brand’s annual star-spangled package could spark summer sales, but some see the message as more provocative than patriotic.
Doctor Strange in the Multiverse of Madness is now in theaters. To mark the occasion, Instagram added a new chat theme inspired by the film. This theme is also available in Messenger. Our guide will show you how to use the Doctor Strange in the Multiverse of Madness chat theme in the Instagram application. Note:…
To mark Asian American and Pacific Islander Heritage Month, Instagram released a new set of API Heritage Month stickers in Stories. These stickers have different designs than the API Heritage Month stickers that were released in 2021. Our guide will show you how to use the 2022 API Heritage Month stickers in Stories. Note: These…
The fervor on Wall Street around digital advertising is beginning to cool, as platforms like Meta and Snap showed themselves to not be immune from larger economic forces like inflation, rising interest rates, war in Ukraine and, specific to the industry, headwinds around new digital privacy regulations. Ad-tech companies, the middlemen of the advertising ecosystem,…
You’ve probably noticed more commercials for non-dairy milk and electric vehicles during episodes of 90 Day Fianc? and The Masked Singer. Data shows brands are giving alternative products like these an increasing amount of national airtime. And it only makes sense: Amid concerns for the environment and a renewed focus on health and wellness, consumers…
The Invictus Games represent the unwavering spirit of ill, injured, and wounded war veterans and servicemen/women as they show the world what can be achieved post-injury. Held in The Hague, the games took place in April 2022 and opened with the “Anthem For All”, created by a collaboration of service personnel and veterans alongside The Invictus Games Foundation.
Partnering with Microsoft, the foundation headed over to their Hands-Free Technology Lab in San Francisco. Adapting existing technology to the cause they utilised a combination of “Gaze Eye-Tracking” tech and Xbox “Adaptive Controllers” to orchestrate a beautiful anthem that required minimal participant mobility. The team designed personalised adaptive solutions to cater to the needs of everyone taking part, aspiring to give back the musical ability that was taken from them in the line of service.
McCann London/New York created a short film, produced by Irresistible Studios, going behind the scenes of how the anthem was created. Featuring the stories of Private Karl Hinett and Lance Corporal Emma Lum, the film showcases the journey they went through from life in service, post-injury, and to finally being able to play music again.
The film showcases the anthem being played throughout The Invictus Games, at every opening, every celebration, and every moment of empowerment. When everybody plays, we all win.
Lipsticks are seeing a boost and CVS raised its forecast; also Cameo is in decline and Whole Foods is closing stores.
Retail digital display company GSTV presented at the IAB’s NewFronts for the third time on the event’s final day, held virtually. The company touted its reach of 105 million people across the U.S., mainly through displaying content at gas pump stations, which is 40% of adults in the country, according to company chief executive officer…
After a bumpy start, the IAB successfully pulled off its first in-person NewFronts week since 2019. In case you missed any of the two-dozen-plus presentations, both virtual and in-person, Adweek has rounded up the most memorable moments–the good, the bad and the glitchy–from the week’s in-person events. (And if you missed any of our NewFronts…
The U.S Federal Trade Commission (FTC) is reviewing Tesla chief executive Elon Musk’s $44 billion takeover of Twitter Inc., per Bloomberg, citing a person familiar with the deal, following concerns it could threaten free speech. The agency is to decide by next month whether it will conduct an in-depth antitrust probe of the transaction which…
Here at Adweek, we produce some of the top marketing events of the year including Brandweek, Mediaweek and Social Media Week. In fact, we’ve pretty much cornered the market on most of the events with the word “week” in the title–plus gems such as Challenger Brands, our Convergent TV Summit and more. During these events,…
Philadelphia 76ers superstar Joel Embiid is the latest celebrity to appear as an endorser for Crypto.com in a new ad released today. The subtly branded 30-second spot features Embiid walking through the streets of Philadelphia as 76ers coach Bill Self narrates his unconventional path to basketball stardom. The first sign of the cryptocurrency exchange’s brand…
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