Following Justice Samuel Alito’s leaked opinion draft that would overturn Roe v. Wade, a number of companies in the United States have updated their healthcare policies to support employees who live in states that already or may potentially restrict reproductive rights. Ad agencies are following suit, with most of the major holding companies committing to…
The Billboard Music Awards teamed up with TikTok on From Sound to Song, an interactive, in-application hub featuring songs that started out as sounds on TikTok videos and ended up being listed on the Billboard charts. From Sound to Song debuts Tuesday (May 10), featuring thumbnails for each artist and song that bring viewers to…
Media giant leans on shoppable ads to drive commerce for brands.
NBCUniversal is blurring the lines between content and commercials. On the back of its streamer Peacock announcing two ad offerings at last week’s NewFronts, including an In-Scene Ad that makes marketers the star of the show, NBCUniversal is rolling out its fifth annual slate of new ad formats ahead of its May 16 upfront event….
Media planning and data management provider Redmill Solutions has named adtech executive Jay Stevens as its chief executive officer (CEO). He is taking over from Hasan Arik who will become chair and chief product officer. London-based Redmill Solutions works with major brands such as Mondelez, Mastercard, Bayer, Reckitt and PepsiCo as it aims to offer…
My Code, a media start-up, is buying some of the largest Spanish-language newspapers in the United States, including El Diario and La Opinion.
Podcast giant’s deals for top measurement firms are helping to drive advertisers to seek alternatives.
Billboards created by an all-disabled creative team wants Hollywood to make a change.
If Rich Kleiman is sure of anything, it’s that what people call “overnight success” is made through hard work and determination. Also, it’s essential to always stay true to yourself if you want to build something valuable. That’s what he did in coming up with the vision of something more than a business. He started…
Whether you think a music festival is gathering to see and hear the biggest artists or simply as a star-studded social media event, Coachella is the embodiment of both. The annual phenomenon captures attention well beyond the California valley where it’s been held (minus two pandemic years) since 1999. So it’s a must that brands…
The digital media company Dirt, a blockchain-based publisher covering entertainment, has generated roughly $90,000 in one year by selling non-fungible tokens that will soon double as subscriptions. The effort offers a new framework for publishers looking to capitalize on reader support and diversify revenue streams. At Dirt, its NFT releases provide revenue but they also…
AAPI households have the highest income of any racial group in the U.S., with a collective buying power of $1 trillion.
The ad from Gut is the first since Blackstone acquired a majority stake of the apparel company.
Focusing on the grand brand platform “Incredible Comes From Within,” a global campaign from Taiwanese technology company Asus aims to celebrate creation of great things through the release of its latest Zenbook series, centered around a film showcasing the ability to create light art in the night’s sky. Created by Looping Group, which was appointed…
“John McCain’s lie became mine,” Steve Schmidt wrote about Senator John McCain’s relationship with a female lobbyist.
Several brands have spoken up in response to a leaked draft of a Supreme Court opinion that suggested the court will soon strike down the Roe v. Wade ruling
How the industry has been responding since the leaked Supreme Court draft sparked renewed debate.
TikTok is not a social network: Or is it? The video creation application replaced the Discover tab in the bottom menu of its app with a new Friends Tab, which lets users see content from people they connected with on the platform. TikTok said in a tweet revealing the change: “As we continue to celebrate…
For a company that’s managed to stick around for over a century, there are many moments to look back on with nostalgia and pride. But for Huffy, which turns 130 this year, the year 1995 wasn’t one to remember. Struggling to compete with less expensive Asian imports, Huffy lost $10.5 million that year. It would…
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