Klarna is rolling out a virtual shopping offering to its retail partners as the buy now, pay later brand tries to replicate the in-store shopping experience online.
Consumers and employees expect to hear something, even if it is not a definitive position on abortion.
The Columbus, Ohio, outpost of Two Men and a Truck resembles most any family-owned moving and storage franchise. Ensconced on an industrial lot north of downtown, the company does business out of a metal warehouse. Brawny moving guys in matching gray T-shirts come and go. And on the lot outside, there’s a fleet of 40…
Next week, and later this fall, Hostess Brands plans to introduce new commercials under its “Live Your Mostess” campaign–a one-year-old national marketing push meant to celebrate moments of everyday joy. But the ebullience won’t be shared by all. And that, too, is by design. In April, the maker of Twinkies, Ding Dongs and Ho Hos…
Last year, activist and influencer Angelina Moles spoke out about the “fat face” TikTok filter. “What it would do is give you a double chin and big cheeks. Basically, your face would look like mine,” said Moles, who is a self-proclaimed fat activist. “It was just making a mockery out of fat people.” Moles, who…
Today, Google unveiled a new ads experience at its consumer keynote where users will have complete control of what ad content they want to see more of. While last month’s update to the tech giant’s Ad Settings allowed users to control the volume on all ad content, now users can indicate which specific brands they…
Tampa-based copywriter Dayna Singh is committed to using her platform to encourage societal shifts on a global level. “The work we do ultimately shapes culture–and I wanted to use this platform for good,” she said to Adweek for the AAPI Creative Spotlight, made in partnership with Asians in Advertising. She continued, “I wanted people of…
The CMO of the Bacardi-owned brands on balancing new wave marketing with tried-and-true tactics.
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| THE ORIGINAL? Volkswagen All Electric ID Range – 2021 Click the image to enlarge Source : One Show SILVER Agency : Cheil Worldwide (Hong-Kong) |
LESS ORIGINAL BMW IX-Electric – 2022 Click the image to enlarge Source : Adsoftheworld, Agency : Mullen Lowe Bogota (Colombia) |
A new venture, Bloomberg UK, is the first inkling of a new international strategy for the business news giant.
Teri Miller takes on the role after three years as president of 72andSunny L.A.
A new venture, Bloomberg UK, is the first inkling of a new international strategy for the business news giant.
Khari Streeter, a longtime diversity advocate, had been with Hill Holliday for nearly 10 years.
Disney is putting Netflix on notice. On Wednesday, Disney held its earnings call for the second fiscal quarter of 2022, revealing a gain of 7.9 million Disney+ subscribers, which brings the platform’s total global subscribers to 137.7 million. In addition, the company’s global direct-to-consumer offerings–also including Hulu, ESPN+ and Disney+ Hotstar–gained 9.2 million subscribers overall,…
Many regarded Jawbone as one of the pioneers in wearables. After making its mark as a Bluetooth headset maker, it pivoted to capitalize on the new and highly desirable fitness tracking market. This pivot and expansion into a hot new area allowed Jawbone to attract funding from top-tier Silicon Valley venture capital firms and helped…
Progressive’s Flo and Jamie star in a co-promotion spot for Universal Pictures’ “Jurassic World Dominion,” in theaters June 10.
Brett Weitz is the latest top WarnerMedia exec to be exiting his role as a result of last month’s WarnerMedia-Discovery merger. Weitz, who was GM of Turner networks TNT, TBS and truTV since 2019, had been set to report to Kathleen Finch, chairman and chief content officer, U.S. Networks Group, as part of the new…
With a deft wit and disarming sense of humor, he used his posts at Time and later U.S. News & World Report to criticize excesses on the left.
Theme parks recovered from a year-ago loss as guests returned in force to Disney’s hotels and theme parks.
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