Because ’90s nostalgia seems to be here to stay, snack giant Frito-Lay has partnered with British R&B artist Mark Morrison for a new television commercial promoting the company’s variety pack. As one might expect, Morrison sings an altered version of his 1996 hit “Return of the Mack,” which includes many mentions of Doritos, Cheetos and…
Former 4A’s head Nancy Hill will shutter her Media Sherpas consultancy later this month.
Emma Chamberlain was making a charcuterie board in a TikTok video. It wouldn’t normally be of concern for Mediterranean fast casual chain Cava, until a tub of Cava spicy hummus entered the frame. Chamberlain’s snack was treasure for Cava, who seized on the opportunity to collaborate with the Gen Z superstar. “We as a group…
LA/NYC-based chief creative officer of Squarespace, David Lee, has made a practice of staying down-to-earth regardless of how big or small a project happens to be. “We are a very DIY company. Our product is a DIY product–it makes sense for us to DIY our own creative, but we sometimes look at what else we…
Now that bikes are back in stock, as we ease out of the pandemic-induced shortage, cyclists are gearing up for warm weather adventures and warmer commutes. And U.K.-based Brompton Bicycle is hoping they’ll do so perched atop one of their folding bikes. Working with New York-based creative agency Milk Agency, Brompton’s first and largest U.S….
Summer doubles as peak ice cream-sharing season. While there are plenty of brands to choose from, the Tillamook County Creamery Association (TCCA) says that its ice cream leads the pack for one major reason: it’s super, super creamy. That’s why the brand is investing another year in its Partnership for Creamier Ice Cream (PCIC) platform,…
Ad Age Campaign Ad Scorecard analysis finds that just five battleground states account for nearly $400 million of the total.
In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. Towards the end, Ramaswamy wanted to create a “different and much better product,” he said. Three years later, privacy-centric search engine Neeva came into existence. Founded by Ramaswamy and…
Big brands make sports more inclusive, mysterious vile words with a mission and more.
Today, Reddit and U.K. commercial broadcaster ITV announced a new partnership for the popular reality TV show Love Island, where fans get a deeper scoop on the show’s upcoming eighth season. Throughout the entire season, fans in the Reddit Love Island TV community will have direct access to the ITV team behind Love Island’s production…
In what’s become a yearly tradition, Budweiser recently announced the arrival of limited-edition cans just in time for Memorial Day. This time out, America’s lager isn’t just going with a stars-and-stripes motif, it’s going with a new name. Get ready to pop open a can of Freedom. “Here’s to the freedom that unites all Americans,”…
In the three years since the television industry’s biggest companies pitched their shows to advertisers in person at the so-called upfronts, the entertainment industry has been flipped on its head.
Young people are facing a crisis of confidence amid fallout from the pandemic and economic turmoil, according to research from British youth charity The Prince’s Trust. More than 74% of the U.K.’s 18- to 30-year-olds are facing daily concerns around their future, while 34% expressed having no confidence that they will be able to meet…
Elaborate ‘Stranger Things’ tie-in addresses strategic imperatives—and comes as the scuffling pizza chain could use a supernatural boost.
Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would show off their shiniest new toys ahead of negotiations for the upcoming TV season. But then the pandemic hit in 2020, forcing media companies to…
Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would show off their shiniest new toys ahead of negotiations for the upcoming TV season. But then the pandemic hit in 2020, forcing media companies to…
Two years before Yellowstone became an unlikely linear smash hit, the series narrowly escaped an early demise. When longtime MTV, VH1, CMT and Logo chief Chris McCarthy added Paramount Network (and several other ViacomCBS cable networks) to his purview in late 2019, the exec was tasked with turning around the network and making it profitable….
Two years before Yellowstone became an unlikely linear smash hit, the series narrowly escaped an early demise. When longtime MTV, VH1, CMT and Logo chief Chris McCarthy added Paramount Network (and several other ViacomCBS cable networks) to his purview in late 2019, the exec was tasked with turning around the network and making it profitable….
Michelle Morgan has finally learned to love her hair unconditionally, and she is using her influence to remind other women that the way they want to show up in the workplace is no one’s business but their own. “As a Black woman, I’ve struggled with my natural hair, so it was ironic to be put…
Michelle Morgan has finally learned to love her hair unconditionally, and she is using her influence to remind other women that the way they want to show up in the workplace is no one’s business but their own. “As a Black woman, I’ve struggled with my natural hair, so it was ironic to be put…
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