What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…
Fox wants to incorporate its new series with a digital economy.
ANA’s Alliance for Inclusive and Multicultural Marketing releases its first Cultural Inclusion Accelerator Report Card.
Last year, Fox split its upfront presentations into three separate events. This year, the company moved to a new location–the Skylight on Vesey in New York–to tout its entertainment, streaming, sports and news offerings. Though the event was held in-person, the majority of the presentation was pre-recorded and shown on screens to the audience. “We…
Fox wants to incorporate its new series with a digital economy.
In 1949, a teenager named Robert Moog was leafing through the pages of Electronics World magazine when he came across the schematic for a musical instrument called the theremin. Instantly recognizable for its ethereal, mournful voice, the theremin features two antennas that generate electromagnetic fields. Placed between the aerials, human hands act as capacitors and…
Targeting the right audience is every brand’s top priority. But when’s the last time your marketing team evaluated what the consumer landscape looks like after two years of seismic changes for the economy? EPiQ–the in-house research department at agency EP+Co–conducted a study to understand how the pandemic has impacted Americans’ finances and how they planned…
Meta has long sold itself as a magic advertising machine. It brings brand marketers billions of eyeballs and features advanced tech that powers lower-funnel conversions. The company is a priority in every advertiser’s media budget, even as scandals have damaged its reputation. But in its fourth-quarter earnings call in February, its pedestal atop the media…
May is Asian American Pacific Islander (AAPI) Month and should be a time to celebrate the rich history, influence and contributions of the AAPI community. Yet we’re still seeing a growing number of anti-Asian hate crimes at a national level, which is impacting the overall mental health of the community. According to the Center for…
After a “relentless” eight years as the chief executive of budget airline EasyJet, Carolyn McCall got a call about potentially leading Britain’s largest commercial public broadcaster ITV. Initially, she wasn’t keen on the idea. “I wanted a rest after EasyJet,” McCall said. “There’s rarely a quiet moment at ITV, but you get peaks and then…
There was a time when the pop-up shop was considered a niche outreach approach for traveling indie merchants. Now, it’s a tried-and-true marketing strategy employed by major and burgeoning brands alike. Pop-up retail has grown since the early 2000s into a go-to outreach tactic for brands looking to establish a presence outside of their more…
Há dez anos, os tokens vêm se popularizando e agora se tornaram uma alternativa viável para inúmeros negócios. Moedas como o Bitcoin, o Ethereum e a Cardano já se firmam como ativos confiáveis, populares e aceitos globalmente. Os casos só aumentam e são refletidos em empresas e países que estão se adaptando a essa realidade. …
Leia ? Criptomoedas: elas não só estão aí como vieram pra ficar na íntegra no B9.
Ad Age rounds up Day One of the TV upfronts with news from NBCU and Fox. Plus, what you missed from the early upfront presentations.
IPG creative agency Elephant is restructuring, unifying its talent and operations across its East and West regions. The move will establish one leadership team, called One Elephant, while elevating a set of new leaders to focus on growth. As part of the shift, Eric Moore is stepping down as CEO after six years of building…
The online dialog between Twitter CEO Parag Agrawal and Elon Musk grew heated on Monday.
Alright, alright, alright, it’s time for a new episode of Yeah, That’s Probably an Ad. This week, celebrated actor and Wild Turkey creative director Matthew McConaughey joins Adweek’s David Griner and Shannon Miller to sample his custom bourbon, Longbranch, and talk about the process behind its ads. Stream the new episode below, listen and subscribe…
LegalZoom says, “It’s Start Your Business Time.”
NBCUniversal came in like a wrecking ball for the first in-person upfront week presentation since 2019. The network kicked off the 2022 upfront week at Radio City Music Hall on Monday morning with nonstop spectacle. Miley Cyrus performed “Wrecking Ball,” Kelly Clarkson belted out “Queen of the Night” and there was even a giant BravoCon…
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