Ad trade groups such as the ANA and 4A’s released a guide for marketers on best practices for working with diverse media suppliers.
The poop emoji was born in Japan in 1997 and made its way to the U.S. in 2007. While it has been used in many ways, this week was the first time it was deployed to potentially drive down the price tag of a $44 billion acquisition. Elon Musk, who agreed last month to acquire…
Cheetos calls attention to its support of the Hispanic community through its Deja tu Huella (“leave your mark”) initiative in a spot starring Bad Bunny.
ABC’s fall lineup adds a Hilary Swank drama and a Rookie spinoff while tapping Bachelor in Paradise to fill the void created by the departing Dancing With the Stars. Ahead of parent company Disney’s upfront presentation this afternoon at New York’s Basketball City, the network unveiled its new fall lineup. While ABC once again came…
Every organization seems to have an employee that makes meetings miserable by rejecting any idea that’s not theirs. Ecommerce tech platform Commercetools and Chicago-based b-to-b digital agency Walker Sands cast Arrested Development and BoJack Horseman star Will Arnett to embody both that frustrating coworker and a dated, inflexible commerce mindset in “The Naysayer Campaign.” The…
Meta shared its Community Standards Enforcement Report for the first quarter of 2022 Tuesday, covering enforcement of 14 policy areas on Facebook and 12 on Instagram from January through March, but its handling of the livestream and subsequent shared videos of the tragic shooting in Buffalo, N.Y., this past weekend took center stage during a…
When users sign up for BeReal, they’re asked to enter their full name, which will be displayed on their in-application profile. However, users have the option to remove their full name from their profile after they’ve created an account. Our guide will show you how to delete your name from your BeReal profile. Note: These…
Em comemoração aos 50 anos da marca nesse mês de maio, a Nike apresentou a campanha “Seen It All”. Com curta-metragem dirigido por Spike Lee – que também atua revivendo o papel como Mars Blackmon de seu filme “Ela Quer Tudo” (She’s Gotta Have It), de 1986 – a iniciativa resgata inúmeros momentos simbólicos do …
Leia Nike comemora 50 anos confrontando a força do passado com as promessas do futuro na íntegra no B9.
Fox withheld its schedule while ABC emphasized its lineup, and advertisers don’t care.
For fans in the U.S. who haven’t been watching–and recent trends indicate that’s a lot of you–it’s been a particularly exciting postseason for the National Hockey League. Five of the NHL’s eight first-round playoff series went to Game 7. Four of those Game 7s were decided by one-goal wins. Six of the eight teams that…
Mars Blackmon, the motormouthed Knicks superfan and movie-star-turned-advertising-legend, is back to help Nike celebrate its 50th anniversary with a shoutout to history and an eye on the future. Spike Lee, reprising the over-the-top character he originated in the indie hit She’s Gotta Have It, also directs the long-form spot called “Seen It All” which includes…
Rothy’s has made its grand entrance into a brand awareness push. The sustainable DTC fashion brand launched “That’s More Like It,” an energetic spot featuring dancers fusing contemporary, ballet, jazz and hip-hop dance styles. It was released following the Billboard Music Awards on May 15. The campaign began running across broadcast, digital, paid social, OTT…
Email marketing can be time-consuming, but the good news is that there are quite a few tools that can help you simplify and automate many aspects of it. Hence, here are the most effective email marketing tools for beginners.
#1 HubSpot Email Marketing
HubSpot Email Marketing is an entire marketing automation platform with a variety of features and functions you can use for digital marketing. One of the best things about it is that it allows you to create entire email campaigns while also performing one-off email marketing actions.
#2 MailChimp
Perhaps one of the most well-known email marketing tools currently available, MailChimp is ideal for anyone who is looking for a tool with a good track record. You can choose between a free or a paid plan and get access to numerous features that will help you create an effective email campaign.
#3 Sendinblue
A popular marketing communication platform, Sendinblue offers a variety of features, including email marketing, customer relationship management, and landing page creation. It has over 70 different templates that are perfect for creating emails of your own.
#4 Drip
The email marketing platform Drip offers all kinds of features such as message personalization, e-commerce platform integration, data analytics, and so on. It also lets you build emails with the help of its visual and text-based tools.
#5 Campaign Monitor
Campaign Monitor’s Template Builder is one of the best features you will find for creating emails. It ensures that all your emails are easily readable on any device and generates an example of what your email will look like in different email providers like Gmail.
#6 Zoho
Zoho is a popular email marketing tool that divides the campaign process into three sections: Basic Details, Content, and The Audience. This makes campaign planning and setup incredibly accessible.
#7 Constant Contact
Constant Contact is notorious for the sheer number of templates it offers – several hundred, to be more precise. If you want plenty of options to choose from and different features to play with (e.g. polls, surveys), then this tool is for you.
#8 SendPulse
SendPulse is a multi-channel marketing platform that is famous for its professional email marketing functionality. Among the features you can use are a drag-and-drop editor, email customization, campaign scheduling, and more.
#9 Omnisend
Omnisend is an e-commerce marketing platform that is perfect for anyone who wants to keep all their activities in one place. There is a free plan which includes only email marketing, but you can choose a paid plan to get more features if you wish to try them.
#10 ActiveCampaign
ActiveCampaign is a sales and marketing automation tool that is relatively affordable and comes with an array of features. To create the best email campaigns using the tool, you can hire an experienced writer from the writing services reviews site Top Writing Reviews who write your emails for you.
#11 Litmus
Litmus is a great tool for testing and tracking your emails. You can test emails on mobile devices and web clients alike while utilizing the features Litmus offers such as test email generation.
#12 Mailjet
Mailjet is a highly intuitive and collaborative tool ideal for teams. You can customize pre-designed templates, create responsive emails, and more. Besides, the tool makes it easy to personalize emails.
#13 Sender
Sender is a free tool that helps you create email newsletters without any prior knowledge of HTML. Its templates and customization features are more than enough to make your newsletters look great.
#14 GetResponse
For those looking for a high-level, professional marketing tool, GetResponse is the best choice. You can create contact lists, track subscriber activities, and more. You also get access to FAQs, webinars, and video tutorials on the way the tool works.
#15 MailGenius
MailGenius is a free tool that inspects emails and finds triggers that could lend these emails in the spam folder. In other words, it is an essential tool you should use on your emails before sending them out.
#16 Target Hero
Target Hero is one of the best email marketing tools for businesses that need a variety of features all in one place, including a visual editor, image hosting, HTML and plain text emails, and more.
#17 Infusionsoft (Keap)
Formerly known as Infusionsoft, Keap is a relatively expensive tool that is definitely worth the price considering the ROI you can get using it. It has a wide variety of features and will be ideal for businesses with a bigger budget to spend.
#18 iContact
iContact is a tool with many options. HTML coding, marketing templates, sign-up forms – all of these are available to you and much more. You will also be guided through the setup, so it will be easy to get acquainted with the way the tool works.
#19 EmailOctopus
If you are looking for something simple, EmailOctopus is a good option. It is an email marketing tool that runs on the Amazon SES infrastructure and integrates with third-party apps like WordPress, MailOptin, and Zapier.
#20 MailerLite
MailerLite is a free tool that offers features such as a pop-up customizer and a landing page builder. You also get a drag-and-drop email builder, a rich text editor, and a built-in photo editor. And if you don’t know what text to write, you can always work with a professional writer from the custom writing reviews site Rated by Students who will help you.
#21 LeadPages
As the name suggests, LeadPages is a tool for creating landing pages that will be essential for your email marketing campaigns. You can choose from 50 templates and get started even without knowing how to code.
#22 YesWare
YesWare is a tool specifically created for sales teams. You can mass send personalized emails and keep track of follow-ups, clicks, opens, etc. The tool’s dashboard is very user-friendly, so it’s great for beginners.
#23 BenchMark
For anyone who wants to create responsive emails, BenchMark is by far the best option of them all. You don’t need to know HTML to use the email editor, but if you do know it, you can input code to build emails from scratch. Nevertheless, the editor’s features are more than enough for beginners to create high-quality emails.
#24 Moosend
If you are looking for an automation tool, look no further than Moosend. It will help you design behavioral email campaigns and segment your audience. This way, scheduling campaigns becomes easier as it is entirely automated.
#25 Reach Mail
Reach Mail has a feature called Message Testing that allows you to get direct performance metrics comparison of several different email campaigns. This analysis is valuable for anyone who wants to identify issues in their campaigns and improve their email marketing strategy.
#26 Crystal
Crystal is a communication tool that will help you understand the personality of your recipient. Its Personality AI technology analyzes every subscriber’s activities and creates individual profiles for each one.
#27 Flashissue
When it comes to newsletters, Flashissue is an appropriate feature for the task. It has a simple interface that won’t confuse beginners. It also lets you sign in through Google or Facebook, so you can get started in no time.
#28 Mad Mimi
Mad Mimi is notable for its straightforward visual editor as well as for its variety of social networking buttons – you can choose from 39 different buttons! The tool also has a clone feature that allows you to copy past campaigns instead of creating new ones from scratch.
#29 Cakemail
Cakemail offers a variety of features, but one of the most valuable ones is the A/B testing feature which can help you create the ideal mailing list. Another feature called Spam Assassin is invaluable for preventing emails from getting into the spam folder.
#30 AWeber
AWeber is an autoresponder tool that will make setting up automatic response emails much easier. It is quite a user-friendly tool, so even beginners will have no problem setting everything up.
Final Thoughts
To summarize, using email marketing tools can really help you throughout the process and reduce the amount of time you spend on planning, creating, and sending emails. Use the tools from this list to make email marketing easier.
The retailer reported its ad revenue was up 30%, but that wasn’t enough to relieve the profit pressure
Univision is ready to make a splash at its first upfront as part of TelevisaUnivision. The world’s leading Spanish-language media and content company completed its merger with Televisa earlier this year, and lifted the curtains on its new two-tier global streaming service Vix in February. “We really are going to share everything that we have…
As brands begin to experiment with the metaverse, they should be mindful of historic trends around user adoption and build on familiar behaviors and products.
Augmented reality technology pops up in our daily lives more than we realize. From filters in our favorite social apps to virtually trying on a pair of glasses, it’s all powered by AR–and it’s only going to expand into more industries. Jadu AR merges the metaverse and the real world, calling it a mirrorverse. Users…
With a career spanning more than 15 years in CPG, Doritos Sr. Marketing Director Caio Correa knows how to turn up the heat at the shelf. Since joining PepsiCo nearly 4 years ago, he’s taken on his spiciest challenge yet: keeping Doritos hot, top-of-mind, and constantly pushing the envelope. Correa came to the US from…
Hyperlocal, neighbor-generated content from Nextdoor will appear directly within Microsoft-owned properties including Bing and MSN following a partnership between the two companies, revealed Tuesday. The arrangement marks the first time a partner is using an application-programming interface built by Nextdoor to retrieve content and host it on an app or site. Trending public posts from…
Former Droga5 London chief creative officer David Kolbusz has taken on a new role as creative leader of U.S. independent agency Lightning Orchard, which is rebranding as just Orchard. As one of the ad industry’s most esteemed creative leaders, Kolbusz’s next job has been much anticipated since he revealed last month that he would be…
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