Inside NewFronts 2022—what brands can expect, plus Twitter’s big questions

Media buyers will discuss Twitter’s new ownership, TikTok’s rise, a messy measurement space, and more.

Domino’s SVP Kate Trumbull on Serving Up the Unexpected

Over the past decade, Kate Trumbull has risen up the ranks of one of the world’s preeminent food brands, Domino’s. In her current role as SVP of Brand and Product Innovation, it’s literally her job to think outside of the (pizza) box. Trumbull’s teams do not ascribe their success to some playbook; rather, they focus…

United Capital: Play Your Part

United Capital Print Ad - Play Your Part
United Capital Print Ad - Play Your Part

According to statistics, sharks only kill 10 people a year. Mosquitoes, on the other hand, are responsible for 725,000 human deaths each year. That makes them the deadliest creature on Earth.

Let’s double the efforts to spread awareness, provide adequate healthcare and rid the world of Malaria, a disease that massively accounts for the loss of human lives.

Gulf States Toyota: Desert Island

Man on deserted island truly misses his other oasis.

Bank of Tennessee: In The Business of Happiness

Video of Bank of Tennessee – In The Business of Happiness – Surprise Wedding

Video of Bank of Tennessee – In The Business of Happiness – Grand Opening

Seybert's Billiards Supplies: Craft

Seybert's Billiards Supplies Print Ad - Craft
Seybert's Billiards Supplies Print Ad - Craft
Seybert's Billiards Supplies Print Ad - Craft
Seybert's Billiards Supplies Print Ad - Craft

Print campaign that celebrates the craft and artistry of billiards, and those who do it beautifully.

NFL Draft—how brands are marketing the arrival of tomorrow’s stars

Riding high hopes for football, fans and advertisers line up for the NFL’s glitzy event.

The V&A: Creativity. It’s what makes us.

Today, the V&A launches a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promotes the V&A’s permanent collection and encourages the public to explore the abundance of events and content both online and within the museum itself beyond the exhibitions.

The two-minute film directed by Georgia Hudson through Park Pictures tells the story of a mannequin encountering incredible art, design and performance inside the museum’s iconic South Kensington site; from fashion and jewellery to photography and sculpture, it’s the boundless creativity within the museum walls that brings our hero to life.

Video of Creativity. It’s what makes us. | V&A

Marketing winners and losers of the week

Anheuser-Busch InBev brews Ukraine tribute beer and Minions gives Mattel a boost—plus why Botox is booming.

From Four Wheels to Two: Lyft Peddles Bikeshare as City Cycling Booms

Lyft spent much of its existence coaxing people into cars. Since the pandemic began, however, it’s seen the benefits of a bike ride. Heading into Bike Month in May, Lyft launched a campaign to convince its users that “Yes, You Are a Bike Person.” Set to the tune of Queen’s cycle-centric 1978 single “Bicycle Race,”…

Why vitamin brand Now is talking about price in new campaign

Amid inflation worries, a big brand with a low profile talks about the one subject on everyone’s mind—even though others mostly don’t.

5 must-know stats about the agency business: Datacenter Weekly

Plus, when consumers leave favored brands, Facebook’s “data lineage” problem, macroeconomic news in a nutshell and more.

Skincare Brand Nivea Enlists a Soccer Team to Encourage Men to Talk About Mental Health

Mental health problems have risen since the start of the pandemic and this trend is acute among men, who still often face stigma for struggling with such issues. Skincare brand Nivea Men is encouraging men to open up about their mental health in a new campaign partnering with British soccer team Liverpool FC. Created by…

Marketing Morsels: Cereal for Orange Juice, Danny Trejo’s Tostitos Party and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tostitos gets festive for Cinco de Mayo Action star Danny Trejo and pop singer Sofia Reyes join forces to change how people celebrate Cinco de Mayo–and party throughout the summer, really. To help out, Frito-Lay chip…

How to Build Augmented Reality Into Your Ecommerce Strategy

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Rose Ahn, vp of partnerships, shares tips on taking the technology’s current capabilities beyond an ad campaign into a fully integrated commerce strategy. The last two years have shown us there is always a tipping point when the masses will…

Online Casinos Join the Streaming Wars With Branded Live Dealers

The streaming wars haven’t been limited to streaming services–there’s livestream shopping, live sports, Twitch (just to name a few) and, as it gains regulatory approval in more places across the U.S., online gambling. That’s because more casino apps are hosting live casinos, in which real dealers shuffle cards and spin roulette wheels as remote gamblers…

TENA Wants to Liberate the Narrative Around Menopause and Middle Age

From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing. The business, owned by…

How the e-commerce transaction moment can be leveraged by brands

Three strategies to unlock incremental consumer value.

This DIY Retailer Literally Flipped a House on Its Head to Capture a Life-Changing Moment

Marketing from the home improvement sector tends to hit a single note, encouraging people to constantly notice flaws and fix up their houses. Floods of interior design content on social media may also make some people feel as if their homes will always fall short of an idealized, Instaworthy image of a dwelling. A new…

The Best Summer Horse Fashion

The summer sun can be a gift or a curse when you have a horse. On one hand, the weather is fantastic and the days are longer with lots of time to spend with your equine friends. But on the other hand, the warm weather brings out insects, makes the ground soft and can get your horse overheated. If you’re wondering how to dress your horse for the summer, here are tips to help keep your horse comfortable and healthy this summer.

Why Horse Fashion Is Always In Style

The summer is the best time to show off your style with your horse. The bright sun, the green grass, and the warm weather are the ingredients for the perfect horse fashion look. Everyone will be looking forward to your next summer horse show, so you’ll have to have the best horse fashion. You’ll have to have the most amazing tack, the prettiest horse and of course, with the most attractive stable rug. So, get ready for the next show, because the summer horse fashion is always in style.

5 Must-Have Summer Fashion Accessories For Horses

Summer is almost here! You should be ready for the best season of the year. Remember that the summer is a great opportunity for new outfits for both you and your horse. However, even if you have a good budget for a brand new set of riding clothes, it can be a little tricky to choose the best summer horse fashion accessories. That’s why we’ve decided to help you out with our selection of different types of horse accessories including Leg Wraps, Head Collars, Fly Masks, Stable Rug and Horse Rug Clips. We hope that our suggestions will help you choose the best summer horse fashion accessories to use this season.

How To Choose The Perfect Horse Fashion For Each Season

Summer is a very busy time for horse owners. With the sun shining and the temperature rising, it’s a great time to be outdoors and enjoy your horses. But when it comes to horse fashion we do not pay much attention. But if you are one of those who take care of every minor detail when it comes to fashion. You must go for all the accessories mentioned above within having in your budget, but never forget about the quality of the products, and if you make those choices based on colour combinations. It will add a feather to your hat.

How To Dress Your Horse For A Special Occasion

The best way to dress your horse for summer is with lightweight rugs. There are many kinds of lightweight rugs, but the best are made from cotton. They should be light enough to keep your horse cool, but thick enough to keep him warm if he gets wet or it gets cooler e.g. 100G LIGHTWEIGHT STABLE RUG WITH FLEECE COLLAR. There are also special summer riding pants or shorts for your horse that are made to keep him cool.

Conclusion:

Horse Fashion will always be in Style With the right horse gear, you can look great and feel great about your horse.

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