In 2018, Harvard Business Review called Asian Americans the “forgotten minority” when it came to in-depth conversations about inclusion in leadership, noting that many diversity reports from top Silicon Valley companies either lumped them with larger groups or failed to address them at all. When they were present in reports, the data confirmed that they…
Ogilvy’s former New York chief creative officer fills gap left by LeTruc founding partner and former chief creative officer Neil Heymann.
Le Truc, the creative model founded last year that brings together over 600 creatives, producers and creative strategists from Publicis agencies into one collaborative space in New York, has made three leadership hires. Marcos Kotlhar joins as partner, chief creative officer, Megan Bundy becomes managing director and Ryan Chong takes on the lead of production…
As the industry shifts away from traditional measurement, Horizon Media plans to transact up to 15% of its upfront investments with alternative currencies. The decision comes from the results of a 2021 request for information (RFI) centered around validating vendors, sources and solutions in the currency space. The company will make deals using two to…
How companies can maximize the return on environmental efforts.
After failing to convince Robert DeNiro to film with him in his homeland of Switzerland, tennis legend Roger Federer has lured another Oscar winner to do so, with Anne Hathaway featuring in the latest tourism spot for the country. Promoting “The Grand Tour of Switzerland Experience”–a road trip across the picturesque country–the 2 minute 10…
With an unprecedented real estate crisis that has seen fewer homes selling for higher amounts than ever before, buying a house is an increasingly complex undertaking. With a number of apps and lending possibilities, it’s hard to know where to even begin. Just ask comedian Melissa McCarthy. Created in partnership with Droga5, Chase Home Lending’s…
BRIDGE is working with big-name CMOs and CDOs to launch dedicated DE&I trade group for the marketing and advertising industry.
M?lanie Masarin’s mission is to take the word drinking back from booze. Since launching her own line of non-alcoholic aperitifs and spritzes, the founder and CEO uses her platform to destigmatize a sober lifestyle in a world where people think reaching for a soft drink means opting out of enjoyment. “I get so many messages…
Even though he’s toured the world, won four Grammys, sold 40 million records, acted in several Hollywood films and, as a child, sat on Duke Ellington’s lap while the jazzman played piano, Lenny Kravitz has one particular memory that’s never left him. And it’s got nothing to do with fame or music. Since 1989, the…
What do BBDO, The Martin Agency, mcgarrybowen, Deutsch and Droga5 have in common? Over a six-year period from 2009 to 2015, they all served as Pizza Hut’s creative agency of record. There are certain clients who have a reputation for not sticking with an agency for more than a year. In the 2010s, perhaps the…
Executives at the top streaming services, chasing ever bigger subscription numbers, are having a change of heart about commercials.
Chief marketing officers are rethinking business travel and being more thoughtful about which events they attend as global crises such as the Ukraine-Russia war and COVID factor into decisions.
BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data solution, called Lighthouse, that now incorporates the scale and data of Complex Media, which it officially acquired in January. By combining the scale of Complex Media with the existing portfolio of BuzzFeed Inc. brands, the…
Guests no longer have to stay away from Mickey. “That personal, one-on-one interaction may be the most powerful offering that the Walt Disney Company has.”
Two years after the pandemic shuttered a wave of alternative-weekly publishers across the country, the industry has emerged from the near-death experience leaner, wiser and, in some cases, radically transformed. In a bid to survive the overnight disappearance of their advertising business, many alt-weeklies experimented with a variety of new business tactics, including launching membership…
When Tanya Giles entered the television industry, streaming didn’t exist. Now, the executive heads up programming for one of the biggest names in media. Paramount, formerly ViacomCBS, named Giles chief programming officer of streaming last summer. That put her over programming decisions for Paramount+ and Pluto TV, helping to scale the company’s rapidly growing streaming…
The one-time graffiti artist and New York D.J. for Hot 97 was known for breaking artists and stoking beefs that gave fuel to the careers of Nas, Jay-Z, 50 Cent and more.
To mark April 20, the dankest day on the cannabis calendar for fans and retailers, Wana Brands plans to donate $140,000 to nonprofit groups combating hunger in local communities across America. With its #4ward20 program, the Colorado-based edibles maker is encouraging consumers to join the fight against food insecurity by giving to Lorraine’s Soup Kitchen…
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