Mar
30
Long Relegated to Back Shelves, L.G.B.T.Q. Romance Is Booming
Posted in: UncategorizedSales of queer romance novels have surged, with books coming from the biggest publishers and prominently displayed at mainstream retailers.
Mar
30
How Molson Coors uses creative ways to collect first-party data
Posted in: UncategorizedBranded swag giveaways make data collection easier, says a top exec on Marketers Brief podcast. Plus, how did that Super Bowl metaverse ad do?
Mar
30
YouTube Is Phasing Out Brand Awareness Targeting Tool
Posted in: UncategorizedYouTube will sunset the once-popular targeting tool called Maximize Lift bidding. The tool helps marketers target users who are not already aware of their brand. The tool uses survey research and machine learning to serve ads to sought-after users. Ads that use the tool will be supported until tomorrow, March 31. Sources informed Adweek about…
Mar
30
How War in Ukraine Roiled Facebook and Instagram
Posted in: UncategorizedThe rules over what war content is permitted on Facebook and Instagram keep changing, causing internal confusion.
Mar
30
How brands can manage purpose and profits as inflation stings consumers
Posted in: Uncategorized4 ways to maintain a commitment to the environment, employees and the bottom line.
Mar
30
Despite Regulator Concerns, Minors Aren’t Bombarded by Alcohol Ads
Posted in: UncategorizedA global independent study from the World Federation of Advertisers (WFA) and Nielsen has found people of all ages aren’t exposed to a high number of alcohol ads online, despite recent scrutiny around how booze brands target consumers on digital platforms. Using AI technology, the research uncovered a total 0.82% of all ads seen by…
Mar
30
Chris Riley departs from Ogilvy
Posted in: Uncategorized
announcement
SINGAPORE – Chris Riley, who is currently the Group Chairman of Ogilvy Singapore and Malaysia, has made the decision to leave Ogilvy to pursue an oppo
Mar
30
Messenger Debuts Shortcuts
Posted in: UncategorizedWhy take the long way when Shortcuts are available? Messenger introduced Shortcuts Tuesday, a new command system to give users easier, quicker access to their favorite features in the Meta-owned messaging application. The two Shortcuts that debuted Tuesday are: @everyone: When a user starts a message in a group chat with @everyone, all members of…
Mar
30
Award-winning Editor Lorenzo Colugnati Comes To Blue Table Post
Posted in: Uncategorized
Mar
30
Sweet Rickey Delivers Powerful Campaign “She Moves Us” For PUMA Featuring Singer Dua Lipa & An All Star Roster of Women Athletes
Posted in: Uncategorized
adnews
Featuring multi-talented PUMA ambassadors, including singer Dua Lipa and an incredible roster of female athletes, the campaign highlights overcoming
Mar
30
AI-Powered Virtual Influencer Sophie Is Now Selling NFTs
Posted in: UncategorizedAs advances in computer graphics and natural language AI have made it easier to create realistic-seeming virtual humans, some companies are attempting to turn these artificial personas into influencers that can work on behalf of brands and cultivate a fan base. One such company is New Zealand-based startup Uneeq, maker of a digital human called…
Mar
30
Patrón Celebrates Mexican Luxury With Immersive ‘Residencia Patrón’ Event
Posted in: UncategorizedPatr?n has a history of celebrating the Mexican traditions that inform the tequila’s foundation. To bring some of that to life, the brand held an immersive experience in New York that highlighted the creators who help bring the culture to life. The two-day event, “Residencia Patr?n,” included a mix of luxury Mexican artisans, inventors and…
Mar
30
Zijkant – Equal Pay Day: The Umbilical Cord & sports (2022) :60 (Belgium)
Posted in: Uncategorized
Mar
29
An Astronaut Gets a Chance to Walk on Mars Thanks to a Flooring Brand
Posted in: UncategorizedWe may not get the chance to walk on Mars within our lifetimes, but technology has advanced far enough that we can realistically recreate how it might feel to do so. If anyone has spent a lot of time thinking about what strolling across Mars’ surface might be like, it’s four-mission veteran astronaut Scott Kelly….
Mar
29
Oscars Audience Jumped After Will Smith’s Slap of Chris Rock
Posted in: UncategorizedBut the largest audience of the night was tuned in earlier, during Troy Kotsur’s win for best supporting actor.
Mar
29
For Purpose Marketing to Work, Start With Invertising
Posted in: UncategorizedAs businesses realize the potential windfall from becoming more purpose-driven, such initiatives are increasing. There is no shortage of evocative statements coming from companies that had historically found pride in espousing naked capitalism and ruthless efficiencies. These outward-facing messages and campaigns are imperative to look good in the eyes of the consumer and salve the…
Mar
29
Major Brands Are Shifting to TikTok, and You Should Be Too
Posted in: UncategorizedWith one billion global active users and more expected in the coming year, TikTok is driving significant growth for brands of all sizes and industries. From transforming side hustles to successful businesses to immortalizing a pug named Noodle, TikTok’s unconventional virality is creating tangible, real-world opportunities for brands. The social platform even inspired millions of…
Mar
29
More Women Turn to Pinterest to Learn About Menstruation
Posted in: UncategorizedPeople turn to Pinterest for inspiration on topics including beauty, fashion, food and home d?cor, but more and more women are also coming to the platform to learn more about their menstrual cycles. Pinterest commissioned a survey by Opinium Research of 1,000 women between the ages of 18 and 50 in each of the following…
Mar
29
Ukrainian Creatives Urge Brands to Drop ‘Z’ From Logos: ‘It’s the New Swastika’
Posted in: UncategorizedIn recent weeks, the letter Z has become more than the last letter of the alphabet–it’s been hijacked as a symbol supporting Vladimir Putin’s invasion of Ukraine. Visible on the side of Russian tanks rolling into Kyiv, prominent on flags and t-shirts at pro-war rallies in Russia and even taped on the uniform of one…
Mar
29
Women’s History Month Is Almost Over. How Will You Continue to #BreakTheBias?
Posted in: UncategorizedThis year, the theme for International Women’s Day was #BreakTheBias. While many marketers created campaigns around this theme all month long, it’s likely that very few thought about the role they can personally play to break bias. Because here’s the number one question we should all be asking ourselves when celebrating International Women’s Day, Women’s…
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