San Diego’s Raindrop Agency knows how to grab an audience. The shop made that evident with its first big spot for soap brand Dr. Squatch. By balancing a winking sense of humor with easily digestible content and delivering it in a fun and bingeable way, Raindrop found success in a long-form ad–nearly five minutes–which has…
Laska Upcycle Merch: how Ukrainian creatives transformed old used clothes into a trendy planet-saving tool.
Together with the Laska charity store, Bickerstaff.783 creative agency created a project to change how companies use and produce branded merch clothes.
The main goal of this project to make Earth a bit cleaner place and still keep the company team’s spirits up. Merch for brands from clothes that have already been produced and have already lived their lives before becoming part of someone’s corporate culture.
TJ Maxx airs first work from MullenLowe Boston.
Twitch introduced a new appeals portal this week, and the Amazon-owned streaming platform will follow that up with the rollout of an updated reporting process starting next week. The new reporting process features a simpler, more intuitive design, with search functionality to help users find the reason why they are reporting content or other users,…
The challenge The idea of the metaverse has been around for decades, the term first coined by author Neal Stephenson in his 1992 novel Snow Crash. Recently, the ideas–and future–of what the metaverse will become continue to garner more buzz and consumer attention than ever before. We’re on the brink of a tremendous technological milestone…
Each year, Pantone exercises its position as the reigning authority in color communication to crown the official color of the year–a moment that art, fashion and design enthusiasts await annually. Now, the brand is applying its expertise to identify a new, very critical selection of tones: the colors of water insecurity. To recognize World Water…
Fox Corp. has created a new tool for advertisers who want to buy video inventory on Fox News Media’s digital properties, but are selective about the content those spots would be running in. The company is rolling out Atlas, a video intelligence platform that enables enhanced contextual targeting and gives advertisers greater transparency and brand…
Meta Platforms Inc.’s Instagram is introducing two options for its feed, “Following” and “Favorites.”
British lifestyle and clothing accessory brand FatFace reported sales growth of over 22% during the Christmas buying period, even beating the same five-week period in pre-pandemic 2019 with a 3% increase. And while the brand may be relieved to see its numbers ascend, FatFace is aiming for decline when it comes to its carbon footprint….
Mobile messaging app Snap announced it is buying brain-computer interface startup NextMind as it looks for ways to make its wearable augmented reality (AR) glasses easier to navigate hands-free. The Paris-based startup uses a headset to sense electrical activity in a wearer’s visual cortex and translate it into movement of an image on a PC…
Skip complicated. Ship simple.
Too many options can be frustrating. The best freight shipping is convenient, affordable, and simple.
The National Cyber Security Centre, which is part of GCHQ, is launching a major new campaign which aims to help keep people safe online. The push was developed in partnership with creative agency M&C Saatchi London.
The wide-reaching government Cyber Aware campaign, which will run across broadcast, online and out-of-home, with almost 2,000 billboard placements, aims to raise awareness of things we can all do to ensure that our email security is significantly better protected.
The theater plans to work with the Oscar-nominated film’s producers to adapt the story of a teenager torn between helping her deaf family and singing.
Brands, agencies, tech companies and creators who build virtual worlds in the metaverse must create them with inclusivity and accessibility in mind.
Last year’s Oscar ceremony lost more than half its audience, but Disney still managed to sell out its ad inventory for this year’s telecast, which will air Sunday. “With Hollywood’s most iconic night just around the corner, we’re honored to support the best and brightest in film in collaboration with our unrivaled roster of brand…
Instagram officially introduced two new options Wednesday allowing users to view their feed in chronological order: Favorites and Following. Testing began on those two new options in January. Favorites displays the latest posts from up to 50 accounts chosen by the user, and that list can be edited at any time, with no notifications going…
Over the last couple of years restaurant chain McDonald’s has found hiring in the Baltic regions tough with a large turnover in staff witnessed across its restaurants. Teams have predominantly been made up of youngsters and students who perhaps also remain in one place of work for a year or less. To paint itself as…
With the Covid-19 pandemic entering its third year, many retailers continue to struggle meeting the demands of consumers who are increasingly shopping through a mix of online and in-person channels. A new survey from location marketing agency Uberall and research firm Forrester asked more than 200 companies in the U.S. and Europe with over 150…
The burger chain will give its mascot a more prominent role moving forward.
To introduce Alexa with Saudi dialect to people, we highlighted how culturally aware Alexa is by creating a film about people challenging Alexa to answer their cultural inquiries, about food, social occasions, and religious routines.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
