IAB Europe is considering legal action having been fined $283,000 (250 thousand euros) by the Belgian Data Protection Authority after it was found that the Transparency and Consent Framework (TCF) it had developed failed to comply with GDPR measures. The TCF investigation followed a complaint from the Irish Council of Civil Liberties (ICCL) which claimed…
After nearly 90 years under a moniker that slurred this land’s Indigenous peoples, Washington D.C.’s professional football team adopted a new identity: The Washington Commanders. The National Football League franchise ditched its offensive original branding in the wake of George Floyd’s murder by Minneapolis police in 2020. The team calls its rebranding “an 18-month collaborative…
The relationship came up during the network’s investigation into the former anchor Chris Cuomo. “I was required to disclose it when it began but I didn’t,” Mr. Zucker wrote in a memo to colleagues.
Teaser reveals a fictional Chuck E. Cheese hangout, which viewers can visit in virtual reality.
The New York Times announced during its Q4 and 2021 Year End earnings call Wednesday morning that, due in part to its January acquisition of The Athletic, the publisher has surpassed its internal goal of reaching 10 million subscriptions by 2025. The publisher shared a revised goal in light of its milestone: It will now…
Putting a beloved horse in a situation of near death might not seem like a likely subject for a Super Bowl ad, but Budweiser and Oscar-winning director Chlo? Zhao went there to make a point about the resilience of America. “A Clydesdale’s Journey” sees a Budweiser Clydesdale running across a high mountain plain, watched by…
After dropping a couple teasers, Lay’s Super Bowl spot is finally here. The 60-second ad, made with creative agency Highdive, involves Seth Rogen and Paul Rudd exchanging memories before Rogen gets hitched. The setup allows the two comedians plenty of room to play in several vignettes. Road trips listening to Shania Twain, near-death confessions, stumbling…
When Facebook revealed its name change to Meta at its Connect 2021 virtual gathering last October, the focus was on the metaverse and future developments that are years away, in many cases. The focus for Meta’s upcoming Super Bowl 56 spot, which it shared a preview of Wednesday, is on the here and now–specifically, the…
Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today’s advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It’s also a good […]
The post A Universal Call to Action: Get Back to Nature and Back In Tune appeared first on Adpulp.
The “Crime Junkie” co-host, who oversees a network of popular podcasts, has a new show coming, aimed at heating up the “coldest of cases.”
Movie buddies Rogan and Paul Rudd reminisce over chips in the ‘Stay Golden’ campaign
Um dos principais dramas da vida de qualquer usuário da Netflix, a customização da seção “Continue assistindo” enfim chegou. A companhia anunciou na última semana a novidade, adicionando uma opção na página de todos os conteúdos que permite ao público remover da página aquilo que não mais deseja continuar assistindo na plataforma. Disponível desde o …
Leia Netflix enfim permite que você delete filmes e séries do “Continue assistindo” na íntegra no B9.
Performance marketing achieves immediate but often short-term results, which is the secret to its increasing prominence over the past decade. The data-driven practices and strategies associated with it often cut down on marketing budgets while maximizing ROI. But that doesn’t solve the growing problem of accessing customer data in order to develop long-term relationships. The…
Discord now allows users to link their PlayStation Network accounts to their Discord profiles, which will allow their PlayStation 4 and PlayStation 5 game activity to appear on their Discord profiles. Our guide will show you how to connect your PlayStation account to your Discord account from within the Discord mobile application. Note: These screenshots…
Trevor Noah, Gwyneth Paltrow also to star in game day push reminding consumers that you don’t have to put everything it delivers in your mouth.
As name, image and likeness partnership and endorsement deals continue to proliferate throughout the college sports season, brands are learning on the fly about what NIL deals make sense. Outback Steakhouse recently expanded its TeamMates program, signing 12 college basketball players in an effort to strengthen the brand’s presence in university athletics and boost its…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. 2022 is a year of exciting opportunities and innovation in the media and ad-tech space. Looking ahead, there are many trends and tools that brands can leverage to keep up with…
If you asked Kayla Sutton-Meyer–Amazon Prime Video’s social media manager and social editor-in-chief for the streamer’s fantasy platform FanologyPV–about her dream activation, it doesn’t necessarily involve huge celebrities or ambitious concepts, but rather a pragmatically executed process. “I’m a believer in starting early so you’re not scrambling in the end,” the Atlanta-based creative tells Adweek….
When rideshare company Uber launched its Uber Eats delivery service in 2014, it was dispatching heated burritos out of the trunks of its drivers’ cars. Nearly two years into the pandemic, Uber Eats now brings cosmetics, toiletries, baby items and a whole lot of other inedible goods to app users’ doorsteps. In teaser spots leading…
The team received more than 40,000 name suggestions from fans after axing its long-time “Redskins” name and imagery in July 2020.
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