SLT-MOBITEL: #NoDreamTooBig

These are dreamers. Just like every one of us. But unlike every one of us, they made their big dreams real. Using the same connected tools and devices you and I are holding in our hands, right now.

With the same device used to scan their stories, you can transform your dream into a success story.

AT&T Among 11 Sponsors for ESPN’s College Football Playoff National Championship Game

Disney Ad Sales has secured 11 sponsors for Monday’s College Football National Championship Game on ESPN, which features a match-up between SEC powerhouses Georgia and Alabama. Top line AT&T is returning as the presenting sponsor of the National Championship Game–the culmination of the college football season–and Mercedes-EQ will serve as the halftime entitlement sponsor. AT&T…

Medical Giant Abbott Labs Announces a Push Into Biowearables at CES

Medical tech company Abbott Labs announced a new line of wearable devices designed to track certain measures of user health in a keynote address at the Consumer Electronics Show this week in Las Vegas. The healthcare giant’s new Lingo devices will monitor levels of substances like glucose, lactate, ketones and eventually alcohol in the body…

Twitter Testing Listener Counts on Spaces Recording

Twitter is testing a new option for its Spaces Recording, enabling some users to see counts of the number of listeners who joined live and who listened to replays. we’ve been working on Spaces Recordings and if you’re a Host with access, you’ll now see how many listeners joined live AND how many people replayed…

Self-Expression Encouraging Campaigns – GIPHY Has Launched a New Art Installation for Its Campaign (GALLERY)

(TrendHunter.com) GIPHY, the popular online platform for GIF images, has launched ‘New Window,’ an art installation in New York City. New Window is meant to be a unique GIF-format take on the holiday…

What Taco Bell's new taco subscription signals for loyalty marketing

Industry experts weigh in on the new Taco Lover’s Pass.

GameStop Is Reportedly Building an NFT Marketplace

One year after GameStop’s Reddit-inspired short stock squeeze drama, the gaming retailer is reportedly kicking of 2022 with plans for an NFT marketplace and cryptocurrency partnerships. That’s according to The Wall Street Journal, which cited “people familiar with its plans.” GameStop did not respond to a request for comment from Adweek. Per the report, GameStop…

After a 60-Day Review of Its Roster, Edelman Is Sticking With Polluters—For Now

After reviewing its client roster to align with a new climate strategy, the world’s largest PR firm made no commitment to end its work for fossil fuel clients. Instead, the company’s CEO Richard Edelman told Adweek that it will work alongside clients to improve their climate plans and reduce emissions and impact. “We’re going to…

Meta Begins Rolling Out New Privacy Center

Meta began rolling out a new Privacy Center to “a limited number” of people using Facebook on desktop in the U.S. The company explained in a Newsroom post, “We’ve built a number of privacy and security controls across our applications and technologies over the years, and our goal is for Privacy Center to serve as…

Oreo Cakesters Is Taking Over the Last Blockbuster as a Nod to 2000s Nostalgia

It’s a new year, which means it’s time to welcome all things new and do away with the old. Well, maybe not just yet. As recent marketing trends have taught us, it’s never too late to embrace a bit of nostalgia, and cookie titan Oreo is doing so in a big way. Oreo Cakesters, the…

Robotic Stress-Relieving Cats – The Amagami Ham Ham Has Interactive Stress-Reducing Capabilities (GALLERY)

(TrendHunter.com) The Amagami Ham Ham is a robotic cat designed to help people reduce stress levels. While the toy cat boasts robotic functions, it has a plush and furry design for additional comfort. A Japanese…

U.S. advertising employment increased by 2,300 jobs in December

The U.S. ad business gained 2,300 jobs in December. The U.S. economy added only 199,000 jobs last month, the lowest monthly growth in a year.

Sports Illustrated Drops an Apparel Collection With JCPenney

Sports Illustrated has dropped its first line of branded apparel with department store chain JCPenney. It’s part of a reinvention of the 65-year-old brand that also includes NFTs, ticketing and sports betting. Top line The clothing drop includes lines for men, women and children, such as tracksuits, T-shirts, shorts, skirts and outerwear. Michelle Wlazlo, evp…

Adidas and Arsenal Will Hold a Powerful Anti-Knife Crime Protest on the Soccer Field

Knife crime has been on the rise in London in recent years, with more than 10,000 knife offenses in the city between June 2020 and June 2021. Last year was also the worst year on record for murders involving teenagers in London, most of which involved knife attacks. While numerous public-service campaigns have attempted to…

My Hopeful New Year’s Resolution for Agencies

Over the past year and a half, during the tumult of Covid-19 and other upheavals, our industry has stepped up to bolster things that matter. Things like DEI, mental health, new ways of working … and more. Meanwhile, we dug in and worked side by side with clients through paradigm shifts, service changes, supply-chain challenges…

Sidney Poitier, actor who made Oscars history, dies at 94

Poitier, the second Black performer to win an Academy Award, died Thursday.

SATS: Happy New Habit

SATS Integrated Ad - Happy New Habit
SATS Integrated Ad - Happy New Habit

Habits beat willpower. In a period when everyone else in the category is screaming “GO GO GO”, this Gym went for the opposite approach in their New Years Campaign. To keep your new years resolution, you should start out easy.

Video of Happy New Habit

Four Nine: New Year's Revolution

Four Nine Integrated Ad - New Year's Revolution
Four Nine Integrated Ad - New Year's Revolution
Four Nine Integrated Ad - New Year's Revolution
Four Nine Integrated Ad - New Year's Revolution
Four Nine Integrated Ad - New Year's Revolution

Join Four Nine’s New Year’s Revolution, it’s time to rebel against loneliness.

Jungle Creations’ women’s interests media brand Four Nine has launched its New Year’s Revolution campaign for the second year running, encouraging the Four Nine audience, and everyone beyond it, to join its loneliness rebellion this January by talking more openly about loneliness, creating social connections and learning how to embrace solitude.

Renault E-Tech: Hard to explain, easy to understand

In 2020, Renault launched the E-Tech label, which brings together the brand’s electric and hybrid engines. Renault drew on its expertise in Formula 1 and its 12 years of experience in electric motors to develop this cutting-edge technology, which offers unrivalled driving pleasure.
In line with the first campaign for the E-Tech range, the film highlights the people who are at the heart of the development of this technology: Renault engineers.

The campaign is based on the observation that it is not easy to explain in a clear and simple way how a cutting-edge technology works. To try it is to immediately understand the benefits.

We follow the daily life of a Renault engineer in charge of developing E-Tech hybrid technology.
Although he is passionate about his work, he finds it difficult to explain it to those around him. And in the end, a demonstration is better than a long explanation.

Video of Renault E-Tech : Hard to explain, easy to understand January 2022

Clubhouse: How to Add Topics to a Club

Clubhouse allows users to create Clubs that can be joined by other users on the social audio application. If a Club has a specific theme, such as traveling or sports, the creator can add up to three Topics to the Club when they create it. If you created a Club without adding any Topics to…