Hasta La Creative!

Em parceria com a Balmain, a Barbie investiu em uma nova coleção composta por roupas com gênero neutro e tokens não fungíveis, marcando a estreia da marca de bonecas no cenário da arte digital. Olivier Rousteing, diretor criativo da Balmain, diz que “as imagens de campanha deixam muito claro que Barbie e Balmain estão embarcando em uma aventura …

Leia Barbie e Balmain lançam coleção de roupas com gênero neutro para pessoas, bonecas e seus NFTs na íntegra no B9.

The last year has been a period of significant change for iconic footwear brand Reebok. Its $2.5 billion acquisition by Authentic Brands Group was completed in August. But during the period when the deal was being negotiated, the Boston-based company was already in the process of introducing a creative overhaul led by global creative director,…

Twitter rolled out two activations Tuesday to back Friday’s theatrical release of Scream (2022) by Paramount Pictures and Spyglass Media Group. Starting Tuesday, Twitter users in light mode who follow @ScreamMovies and like tweets featuring the #ScreamMovie hashtag will see a custom branded like animation featuring Ghostface’s classic knife slashing through the heart. Twitter And…

NatWest-backed digital business account Mettle has hired Wavemaker’s specialist division Select to handle its media planning and buying. The banking app, which aims to help small British businesses and contractors grow, launched its first campaign “The Charge” last June. Created by Fold7, it ran for six weeks across TV, VOD and YouTube with support across…

The #TapeOutHate campaign was conceived by Anomaly and done in partnership with the Hockey Diversity Alliance.

Japanese consumer goods manufacturer Kao, which owns beauty brands such as John Frieda and Molton Brown as well as products including Goldwell, has hired the7Stars to handle its media planning and buying for its U.K. Consumer Care Business. Following a competitive pitch overseen by Abintus Consulting, the media agency has been briefed with attracting new…

While focus on data and advancements in analytics has intensified over the past several years, marketers face unique challenges in the Covid era. Consumer behavior has shifted tremendously, and businesses have responded by transforming offline experiences into engaging digital environments. This growing online world has created a digital consumer footprint in the form of data…

A new film and television facility, once fully open, will be ‘hands-down the largest in the Northeast,’ the leader of the project said.