TikTok is known for surprising small creators with a taste of internet fame and democratizing the creator economy. But offering a wider net of people an unexpected shot at social media influence has raised questions about how exactly the platform’s algorithm operates, and TikTok has historically established itself as a black box when it comes…
The SaaS platform’s clients include AB InBev, Dentsu, and Unilever.
“Ghostbusters: Mais Além” chegou nesse começo de ano à compra e locação digital no Brasil, e com o filme possuindo boas chances de chegar ao Oscar de efeitos visuais deste ano a Sony Pictures naturalmente está investindo na divulgação da sequência no home video. Nesta quinta-feira (13), o estúdio começou a liberar no YouTube uma …
Leia Pai e filho, Ivan e Jason Reitman discutem dinâmica de trabalho no novo “Caça-Fantasmas” em vídeo na íntegra no B9.
De acordo com o “The Fashion Law”, James Concannon, de Nova York , entrou com um processo de violação de direitos autorais contra a empresa a LEGO por replicar “intencionalmente” uma jaqueta de couro que ele havia desenhado para um dos membros do elenco do programa “Queer Eye”, Antoni Porowski. A empresa de brinquedos tem um kit de …
Leia LEGO é processada por violar direitos autorais de jaqueta no kit “Queer Eye” na íntegra no B9.
The newest campaign from California-based men’s lifestyle brand, TravisMathew, starring its first ambassador in the entertainment space, actor Chris Pratt.
TravisMathew will be rolling out multiple campaign creations that spotlight Pratt’s partnership and passion for the product and brand. The campaign shines a light on Pratt’s comedic personality – self-deprecating at times and doesn’t take himself too seriously – just like TravisMathew. This campaign is being supported through a digital native media spend and can be seen among many steaming platforms.
Pratt is an avid golfer and was already wearing the brand on the course, making it a perfect match for TravisMathew to pursue an official deal. The partnership kicked-off in early November with a three-day charity sale for with Special Olympics, an organization that Pratt is a Global Ambassador for. The sale generated over $1 million for the non-profit
Fin-tech brand Revolut has hired Wieden+Kennedy London to support its global growth ambitions under its new marketing leadership, which it is continuing to grow. The British financial brand told Adweek about its international aspirations and marketing shake-up last March after being valued at $5.5 billion, and revealed its plans to introduce new roles following the…
Because Mercury has a shorter trip around the Sun than Earth, there are several periods every year where the planet appears to be moving backwards across the sky. Astrologers view the optical illusion known as Mercury retrograde as a sign that technology, communication and travel are going to go wrong. Fast food chain Del Taco…
The deal is being tested with Publicis Media.
As more brands jump on the rise of NFTs (non-fungible tokens), a Dutch e-commerce retailer is using them to subvert the luxury fashion industry. Last month, luxury online fashion retailer Winkelstraat.nl (WS.NL) launched what it claimed was the world’s first wearable NFT. The campaign, created by Amsterdam agency We Are Pi, began with the retailer…
NBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…
The produce brand will unveil its new ‘brandformance’ strategy for the Big Game.
Turn on the TV and suddenly you’re in a world where Michael Jackson can alternate between movie date and werecat, or one where the smell of spirit can devolve a high school pep rally into chaos. Vevo, the music video network founded by Universal Music Group and Sony Music Entertainment, wants to turn this experience…
Wallbox’s first TV spot will air during the most watched event of the year. The electric vehicle charging brand is working alongside The David Agency to produce the national campaign, which will also contain digital components following the Super Bowl. The 15-second spot will be featured during the second quarter of the game on NBC…
It’s a great time to be a flexitarian in America, where consumers who mix and match a diet of animal protein with faux meat and dairy alternatives can find plant-based options at popular mainstream chains like KFC, Burger King, Starbucks and even McDonald’s (which has finally joined its rivals with a trial run of the…
The EV charger developer is betting on the U.S. market.
Former President Donald J. Trump abruptly ended the interview after a lengthy back-and-forth over his claims of widespread election fraud.
Commercial VFX specialists will combine under The Mill brand led by Josh Mandel.
Gap is selling a collection of NFTs with a gaming component that includes an opportunity for customers to collect a physical Gap hoodie.
David & Goliath, its agency of record since 2015, is defending.
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