When the candy company Mars Inc. announced it was giving Green M&M a makeover, it ignited a strong response from female leaders around the world. For some, it stripped the idea that females can embrace both power and sexuality in a 21st century way. Others applauded Mars for demonstrating that women can be just as…
Cadillac expanded its vision of personal autonomous future mobility with the InnerSpace concept — a dramatic, two-passenger electric and autonomous luxury vehicle. Cadillac revealed the InnerSpace concept electric and autonomous luxury vehicle at the 2022 Consumer Electronics Show in Las Vegas.
Gated content is valuable content. It seems that every media company under the Sun today wants to make this argument. Bloomberg.com, for instance, wants $290 for the first year of unfettered digital access, and then $415/year each year thereafter. Or you, dear web surfer, get nothing. These are some hefty tabs for news. Is there […]
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Chief Member Officer Tony Rogers sees celebrities as a way to raise the profile of a big brand that’s gotten little media.
Sinergia talvez seja a palavra que defina com maior precisão a campanha da NBCUniversal para os Jogos Olímpicos de Inverno de Pequim. Emissora oficial do evento na edição deste ano do evento, a companhia optou por um crossover inusitado para promover a transmissão dos jogos em seus canais e serviço de streaming, aproximando algumas das …
Leia Campanha da NBC pros Jogos Olímpicos de Inverno é crossover com “Jurassic World” na íntegra no B9.
For the second year in a row, Hellmann’s plans to run a 30-second national spot in the Super Bowl. And like last time, the maker of mustard, mayonnaise and salad dressing has teamed up with WPP’s Wunderman Thompson to create a commercial focused on reducing food waste. A pair of teasers for Hellmann’s Super Bowl…
The network continues to build leadership lineup with the hire of two more high-profile industry execs.
Já é possível dizer que a briga de Neil Young com o Spotify se amplificou o suficiente para se tornar a primeira grande crise midiática da companhia em 2022. Depois do serviço de streaming confirmar na última quinta-feira (27) que havia atendido o pedido do artista e começado a remover seu catálogo do banco de …
Leia Protesto de artistas contra Joe Rogan leva Spotify a começar a “marcar” episódios que discutam pandemia na íntegra no B9.
British optometrist Specsavers, which has built its reputation on home soil with years of witty adverts, has expanded into Canada, where it wants new customers to feel its “love”. Running with its first integrated marketing campaign for the country titled “That’s Specsavers Love,” the company hopes to communicate that it can help change the lives…
The adrenaline of chasing a fourth gold medal isn’t enough for snowboarder Shaun White, who has also become the latest U.S. Winter Olympian to face off with Jurassic World dinosaurs. White joins fellow Olympic icons Mikaela Shiffrin and Nathan Chen in NBCUniversal’s campaign for two of its biggest 2022 projects: the Winter Olympics, which start…
If the 2000 game was the “Dot-Com Bowl,” this year could be considered the “Crypto Bowl.”
The National Hockey League’s fan-focused Instagram and TikTok initiative, NHL Fan Skills at Home, is back for a second season. Starting Friday, Feb. 4, at 4 p.m. ET and running through Sunday, Feb. 20, fans or legal guardians of fans under 18 can submit videos of themselves performing hockey skills in any of these five…
NBC made headlines after attaching a record-breaking $6.5 million price tag to 30-second Super Bowl 2022 ad slots. That’s not stopping brand giants like Lay’s, GM and Pepsi from scooping them up–it’s just a drop in their annual marketing budget. There’s been debate among industry insiders in recent years about whether the NFL’s championship game…
Whalar is undergoing some serious growth. The creator commerce company, which manages talent and launches influencer marketing campaigns with its own proprietary technology, just added three new executives. Marco Bertozzi is the president of Europe, Middle East, and Africa (EMEA), Jamie Gutfreund is the global CMO, and Gazmend Alushi is the president of measurement and…
Nissan is returning to the Super Bowl for the first time since 2015 with an action-packed spot that looks like a comedy-thriller movie trailer. The “Thrill Driver” teaser, released this morning, stars Schitt’s Creek star Eugene Levy, as well as a few other legitimate action stars. The first teaser shows the 75-year-old Levy as a…
Brands’ sneaky Super Bowl moves, a Lunar New Year adventure, a heartbreaking study and more.
Editor’s note: This piece is part of our Columnist Network, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is part of a series with Snap on augmented reality. Below, Sally Huang, Head of Product for Camera Business, shares how AR has already started to change ecommerce and how…
SXM Media, the combined advertising sales organization that includes SiriusXM, Pandora and Stitcher, on Monday announced the launch of AudioID, an identity solution that aims to recognize individual listeners across platforms and reduce the fragmentation challenges that have hampered digital audio. Powered by AdsWizz, a digital audio advertising platform under the SXM Media umbrella, AudioID…
Cookie-proof marketing, net revenue retention and product-led growth strategies will grow in importance.
When there is so much advertising taking place around the Super Bowl, how do brands generate ads to stand out–whether they are running during the game itself or not? Well usually it involves celebrities and this year doesn’t look to be any different on that front, but what activities will brands be running to drive…
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