One director of business development for a holding company agency hoped the end of 2021 would be a chance to see family, enjoy the holidays and recharge her batteries as a parent of two young kids. Instead, her family contracted Covid-19, dashing their holiday plans. Worse yet, despite the fact that she was taking care…
Twitter’s ongoing beta-test of Communities was extended to Android users this week and they can now view, join/request to join and participate in Communities. Twitter Twitter The social network initially discussed Communities at its Analyst Day in February and introduced the first five on iOS and the web last September: astrology, dogs, skincare, sneakers and…
Messenger Kids released a new feature called Pledge Planets, which was designed to help kids learn about digital citizenship and practice skills related to a variety of social situations. Pledge Planets features in-application activities, or “episodes,” for kids that are inspired by the Messenger Kids Pledge: “Be Kind, Be Respectful, Be Safe, Have Fun.” The…
Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar appear in a branded trailer for the performance.
Em um esforço para se alinhar à ideia de inclusão e pertencimento, M&M’s, marca com 80 anos de existência, resolveu fazer uma reforma moderna em seu elenco de mascotes. “Demos uma olhada profunda em nossos personagens, tanto por dentro quanto por fora, e evoluímos seus looks, personalidades e histórias para serem mais representativos no mundo …
Leia M&M’s atualiza mascotes e tira foco do gênero dos personagens na íntegra no B9.
Para preparar o público para o Super Bowl LVI, a Pepsi divulgou um filme de quase 4 minutos com as estrelas do hip-hop que se apresentaram: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige e Kendrick Lamar. Intitulado “The Call”, o vídeo mostra o momento no qual os 5 artistas deixam suas tarefas individuais para …
Leia “The Call”: Pepsi reúne Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige e Kendrick Lamar em chamada para Super Bowl LVI na íntegra no B9.
The epic battle for power between: A smartphone, laptop, action cam, and the IONIQ 5. Given only 5 minutes to charge, who will be the last one standing? We finally have the answer.?
The British government is the latest country to strengthen rules around the advertising of crypto-assets as it aims to legislate against misleading promotions. In the same week that Spain issued stronger guidelines around cryptocurrency advertising and Singapore banned their promotion to the public, in Britain new rules will be introduced with the aim of protecting…
Although Lay’s is back, Seth Rogen might be gone for good. A new teaser for the Frito-Lay potato chip brand’s upcoming Super Bowl commercial–its first time back in the Big Game in 17 years–shows a deranged-looking man singing to himself about Rogen’s absence. Meanwhile, the camera zooms in on what appears to be a shrine…
When Pepsi first announced its supersized, five-headliner lineup for the Super Bowl 56 Halftime Show in December, the brand made one thing clear: For 2022, Pepsi wants to go bigger than ever. Based on the cinematic teaser it released for the big event, the brand is well on its way. Ahead of the major musical…
A new year brings a new set of predictions as it relates to just about any topic, including the world of advertising. There is plenty to study on related global marketing trends, from meeting consumers in a cookieless world to AI customer service. While predictions may resonate with some more than others, what strikes me…
Upcoming corporate synergy alert: Enterprise platform Workplace From Meta will be integrated with Meta-owned messaging application WhatsApp at some point in 2022. Meta said the integration will enable companies to share Workplace posts from employees, including those on the frontlines, via WhatsApp in order to ensure that important information and updates reach frontline workers in…
The New York Festivals (NYF) Advertising Awards may not be the biggest or best known awards show, but being based in the melting pot of the U.S. gives it access to creative work from all over the globe. This year, the awards show is reaching across the Atlantic and into the heart of Africa to…
The longtime Washington Post political reporter will take an on-air role covering campaigns and elections.
A campaign with an emotional arc and a storyline seeks to make things ‘fun’ for customers, says Acura Brand Officer Jon Ikeda.
Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled “Black Ice,” is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the second Winter Olympian from the…
The brainchild of IPG Media Lab and Magna, the new Innovation Velocity Gauge shows ‘territories’ like blockchain and cross-screen measurement in the lead.
A Amazon, gigante das compras online, anunciou nesta quinta-feira (20) o lançamento da Amazon Style, sua primeira loja física que concentrará roupas, calçados e outros acessórios de moda. Ela deve ser inaugurada no shopping The Americana at Brand, em Los Angeles, no final de 2022. Da mesma forma que outros estabelecimentos de varejo da marca, …
Leia Primeira loja de roupas da Amazon permite “chamar” peças ao provador na íntegra no B9.
Spanish optician’s Multi?pticas wants parents to understand the horrors that too much screentime at night can cause a person. The company has begun a campaign to highlight the consequences of using mobile phones before going to sleep, including insomnia, myopia, dry eyes and headaches. Created by LLYV, the TV spot titled “Neuvos Monstruos” (New Monsters)…
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year traffic to Field & Stream rose 70% and 65% to Outdoor…
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