Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton expands on the crossover marketing potential between real and virtual worlds. Below, in her own words, she says brands are only scratching the surface. The challenge The…
Facebook continued to hammer home the importance of small businesses on its platform with a new video from Facebook for Business, “The Smallest Sponsors.” The video focuses on how small businesses have invested in youth sports teams by sponsoring them. A spokesperson for the social network said in an email, “Every year, millions of small…
The creator economy has made millionaires out of ordinary people, and it could do the same for the publishers that cover it. The Information launched its creator economy newsletter in April, covering the tech companies and people working in the creator economy, from Clubhouse to investors to Patreon, to gauge reader interest in the nascent…
A nova campanha da Brahma está em busca de um especialista em cremosidade do Chopp Brahma. O escolhido vai liderar o Circuito Brahmosidade, que explora e indica os “bares mais cremosos” da cidade de São Paulo. Para isso, o especialista vai receber R$ 1 mil semanais – pelo período de um mês – para poder …
Leia Brahma vai dar até R$ 4 mil para “especialista oficial da Brahmosidade” explorar bares de São Paulo na íntegra no B9.
A Colorado Orgânica chega ao mercado das cervejas artesanais com o mote de “cerveja do futuro”. Isso porque a marca se preocupou em ressaltar a participação do pequeno produtor na elaboração da receita. O comercial da bebida feita com cambuci, rica em vitamina C e originária do cambucizeiro, árvore nativa da Mata Atlântica, foi gravado …
Leia Colorado lança sua primeira cerveja orgânica na íntegra no B9.
Nascido em 2015, o Fundo FICA é uma associação sem fins lucrativos que adquire imóveis na cidade de São Paulo, e os aluga por um valor mais acessível para famílias de baixa renda. Agora a ONG lança o Projeto Compartilha, iniciativa que contempla modelos financeiro, jurídico, administrativo e social, baseados em investimentos de impacto social, e …
Leia Projeto restaura cortiços em São Paulo e transforma em casas compartilhadas com aluguéis mais acessíveis na íntegra no B9.
Parece mentira, mas não é: o mais recente projeto de pesquisa da Adobe focado em inteligência artificial transforma um desenho a lápis em outro totalmente animado, com detalhes em delineado e sombras. Agora, o esboço feito no guardanapo ou o simples começo de uma ideia, pode virar algo gigante. O projeto Sunshine está entre os …
Leia Adobe desenvolve ferramenta que transforma esboço de guardanapo em desenho animado na íntegra no B9.
Com a pandemia em processo de estar sob controle, uma questão que nasceu em muitos escritórios é a volta do trabalho presencial. Na área de tecnologia, o retorno dessa obrigatoriedade pelo visto é motivo suficiente para fazer muitos profissionais considerarem uma mudança de emprego, segundo revela um novo estudo da Revelo. Realizada em setembro, a …
Leia Obrigação do trabalho presencial faz 78% dos profissionais de tecnologia considerarem mudança de emprego na íntegra no B9.
Depois de adiar as edições 2020 e 2021 por conta da pandemia de Covid-19, o Lollapalooza Brasil finalmente tem uma nova data e artistas escalados para a edição 2022. Graças ao avanço da vacinação no país, o festival deve mesmo acontecer entre os dias 25 e 27 de março, novamente no Autódromo de Intergalos. Segundo …
Leia Agora vai: Lollapalooza Brasil anuncia lineup da edição 2022 e informações para quem tem ingressos desde 2020 na íntegra no B9.
“Empreendendo com Chocolates para Pessoas Transgênero” é o novo curso de capacitação aberto pela Nestlé. A iniciativa é uma parceria da empresa com a Lys University e apoio da marca Kit Kat. Serão 10 videoaulas (duas por semana) disponibilizadas pelo WhatsApp. As discussões vão abordar, além do universo de produção dos chocolates, empoderamento, resiliência, habilidades, …
Leia Nestlé lança curso de capacitação exclusivo para pessoas transgênero na íntegra no B9.
British retailer John Lewis has pulled a controversial ad for its home insurance after a regulator said the content could be misleading. John Lewis debuted its “Let Life Happen” campaign on Oct. 11 to promote its home insurance product. Set to the Stevie Nicks song “Edge of Seventeen,” it featured a boy dressed up in…
When screen-fatigued, sleep-deprived employees shrug off pleas from friends and family to take a step back from work, the next logical step is to employ a theatrical cracker to deliver the message. In recognition of Mental Health Awareness Month, Canadian charity Nabs and creative agency Cossette did just. In a new spot, an anthropomorphic cracker…
Instagram added a link sticker to Instagram Stories, which allows users to add tappable links to their Stories posts. Our guide will show you how to use the link sticker in Stories. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken or uploaded a photo or video in…
The American Automobile Association might have great brand recognition, but in a world of cell phone apps for directions, trip planning and ride-shares, many people under age 45 think of AAA as something for their parents, not them. To drive customer acquisition among younger generations, Scott Lugar, CMO of AAA Club Alliance, the affiliate that…
A new report was released Thursday calling on companies in the tech sector to further their diversity, equity and inclusion efforts by open-sourcing best practices, encouraging collaboration on systemic solutions and increasing accountability to drive change. Action to Catalyze Tech was created by a coalition of 29 DEI experts from academia and the tech industry….
A year ago, Comcast and NBCUniversal’s top executives said that the once-delayed 2020 Tokyo Olympics would deliver a major boost to its fledgling streaming service Peacock with new sign-ups and subscribers. Now that the Olympics have wrapped, executives are declaring victory–but were noticeably short on specifics about the Games’ impact on the streamer. In the…
The most revered companies are deeply rooted in trust, humanity and a deliberate commitment to grow by aligning values with how they do business. Founder and CEO of Customer Bliss, co-founder of CXPA.org and global thought leader on customer growth Jeanne Bliss joined Adweek’s Digital Shift event to discuss the key areas to elevate companies…
Swedish oat milk brand Oatly is known for getting meta in its advertising. It has run billboards with lines such as, “We made this poster so that you would find this to put in your coffee” and “You actually read this? Total success.” Then there was its bizarre Super Bowl ad earlier this year, a…
Liquid Death, purveyor of canned water with a self-proclaimed badass vibe, has always celebrated Halloween a bit differently than the rest of the consumer packaged goods world. And this year is no exception. The startup, based in Los Angeles and backed by a cadre of celebrities, launches a stunt today with delivery service Postmates called…
The growth of interest in cryptocurrency has been rapid of late, but there are still many valid fears from people who don’t yet understand it or are nervous about buying into it. Well, to allay those fears, here is Hollywood star and Oscar winner Matt Damon. He puts those worries to rest in a highly…
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