6 TV Tie-In Podcasts to Enhance Your Next Binge
Posted in: UncategorizedWho’ll be the last one standing in “Succession”? Is “The Good Place” heaven or hell? These are the audio companions to keep the conversation going around some of your favorite shows.
UK to Out-Perform Rest of Europe With Record Christmas Advertising Spend
Posted in: UncategorizedAdvertising spend in the U.K. is forecast to reach record levels during the Christmas period, outperforming the rest of Europe at $10.7 billion (7.9 billion pounds), a growth of almost a quarter. The U.K. is expected to grow its ad spend by 24.8% this year during the weeks leading up to Christmas, according to research…
Nobody Won Call of Duty in August Because of an Ad Campaign
Posted in: UncategorizedMore than 100 million people play Activision Blizzard’s free-to-play battle royale game Call of Duty: Warzone, competing in 150-person shootouts to be the final survivor. The victor typically gets to watch their character carried off to safety by helicopter, the ultimate signal of a job well done. But in late August, victors saw their digital…
Fiverr Turns Ideas Into Reality With ‘Something From Nothing’ Campaign
Posted in: UncategorizedThe global workforce is in the midst of a revolution. This month, the U.S. Bureau of Labor revealed that there were 10.4 million job openings in August, while employees leaving their jobs grew to 4.3 million. It’s the highest number on record since December 2000. Freelance platform Fiverr has embraced this workplace disruption with a…
TikTok for Business, The New York Times Advertising Team Up on Campaign
Posted in: UncategorizedTikTok for Business and The New York Times Advertising joined forces on “Small Wins,” a campaign to support small and midsized businesses. The New York Times Advertising built a custom ad product, Vertical Video Flex XL, to capture the essence of TikTok videos in their signature format. The two companies said that by combining the…
Gun Handed to Alec Baldwin Was Not Thoroughly Checked, Affidavit Says
Posted in: UncategorizedThe bullet that killed the cinematographer on the film “Rust” has been recovered, the Santa Fe County Sheriff said, and investigators believe there were more live rounds on the set.
Warner Bros. vai reduzir número de lançamentos e focar em “filmes evento” em 2022
Posted in: UncategorizedDepois de um 2021 marcado pela polêmica decisão de mover todos os lançamentos para uma distribuição híbrida, a Warner Bros. deve reduzir pela metade a quantidade de filmes produzidos para o cinema em 2022. A informação vem do The Hollywood Reporter, que confirmou com os executivos maiores que o plano agora é focar no que …
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Ding Snap Mini Provides a Way for Snapchatters to Keep Their Mobile Phones On
Posted in: UncategorizedNeed a little help with payments to keep your mobile service running? There’s a Snap Mini for that. Mobile top-up platform Ding rolled out a Snap Mini that enables Snapchatters to request a top-up from other users or top-up each other’s phones. Snap Minis–bite-sized utilities built with HTML5 that work for all Snapchatters on all…
For Wondery’s Jen Sargent, It’s All About the Story
Posted in: UncategorizedIt’s no surprise that Jen Sargent is passionate about podcasts. She joined podcast network Wondery as chief operating officer in July 2018, ascending to the role of CEO in February, shortly after Amazon Music revealed its acquisition of the company. “Wondery at its core has always been about telling good stories and finding stories that…
Receita de publicidade do Spotify começa a crescer por causa dos podcasts
Posted in: UncategorizedOs investimentos do Spotify em podcasts está, finalmente, começando a retornar em lucros para a plataforma. Nesta quinta-feira (27), a empresa divulgou um aumento de 75% nas vendas de publicidade no terceiro trimestre e fez a projeção de ultrapassar 1 bilhão de euros pela primeira vez em um ano. Além disso, o Spotify registrou vendas …
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Cameo Integrates With Apple SharePlay
Posted in: UncategorizedPersonalized video messaging platform Cameo revealed an integration with Apple SharePlay that enables gifters and recipients to watch videos together in real-time via FaceTime on iPhones running iOS 15.1 or iPads running iPadOS 15.1. SharePlay enables users of those Apple devices to share synchronized experiences while on a FaceTime call, and the integration enables people…
Gap Hopes Katy Perry Brings Some Fireworks to the Holidays
Posted in: UncategorizedIf there is a company that symbolizes the rising and falling fortunes of U.S. apparel retail over the last few decades, it is Gap. The chain arguably reached its cultural apex during the 1990s, with supermodels donning the brand on the cover of Vogue magazine’s 100th anniversary edition in 1992 and actor Sharon Stone sporting…
Google destaca funcionalidades de busca em nova campanha
Posted in: UncategorizedA frase “dá um Google” já faz parte do dia a dia das pessoas há muito tempo. Pensando em como o site de busca é funciona como alternativa para quem vai procurar emprego, conferir o preço de um produto, descobrir o endereço de algum lugar e muito mais, o Google lançou uma campanha na TV …
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4 Recruiters Explain How Agencies and Creatives Should Navigate the War for Talent
Posted in: UncategorizedOver the past year, the advertising and marketing industries have reported staffing shortages. Rather than being able to rely on full timers, many agencies are increasingly being forced to outsource projects to freelance creatives. While this is undoubtedly frustrating for those at the top who are running the agencies, this new shift has enabled talent…
Descobriram que Timothée Chalamet já foi youtuber
Posted in: UncategorizedTimothée Chalamet está com tudo no momento, graças tanto ao sucesso de “Duna” quanto os primeiros passos de “A Crônica Francesa” nos cinemas, seus projetos mais recentes da carreira. E com tantas horas dedicadas à divulgação de ambos, entre uma entrevista e outra uma informação inesperada surgiu: o ator norte-americano já teve uma pequena carreira …
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Pop Icon Grace Jones Puts Other Definitions of ‘Cool’ to Shame in This Banking Campaign
Posted in: UncategorizedPop music queen Grace Jones is held up as an epitome of coolness. But she’s so iconic that she’s above the very concept of cool–as she demonstrates when she poses the question: “Why does everything need to be cool these days?” Jones asks this ironic question as the star of British finance company Barclaycard’s latest…
Snap’s Kenny Mitchell on Distinguishing Between the Noise and the Signals
Posted in: UncategorizedIn Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can…
Brands That Survived the Pandemic Met New Societal Needs
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Twitter’s Caitlin Rush encourages brands to take a people-first approach to problem-solving. Below, in her own words, she shares the example of Uber’s effective response during pandemic lockdown–which led to…