The pandemic propelled us into a digitized future, compressing decade’s worth of digital adoption into mere months. However, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Biljana Cvetanovski, partner at McKinsey & Company and co-author of The Growth Triple Play, joined Adweek’s Digital Shift event…
Luxury retailer Neiman Marcus is leaning into consumer optimism about the holidays with a new campaign under the tagline “Celebrate Big, Love Even Bigger,” getting a bit of a jump on sales ahead of Halloween. The luxury banner also unveiled its Christmas Book catalogue for 2021. It’s an annual tradition that, like the campaign, combines…
Seguindo sua extensa comemoração de 50 anos, Uno anuncia uma collab especial com a Nike, trazendo uma divertida coleção de roupas e calçados que também conta com a parceria do jogador de basquete, e fã de Uno, Giannis Antetokounmpo. A coleção incorpora os elementos característicos das cartas de Uno, especialmente as cores vermelho, verde, amarelo, …
Leia Collab entre Nike e Uno celebra 50 anos do jogo na íntegra no B9.
Para melhorar a privacidade e a segurança de seu serviço, o Google está expandindo alguns de seus recursos. Entre eles, está a ferramenta de “pasta bloqueada” do Google Fotos, a rede virtual privada (VPN) do Google One e o novo hub do Pixel que indica com cores verde, amarela e vermelha se o sistema do …
Leia Recurso “pasta bloqueada” do Google Fotos chega ao iOS no próximo ano na íntegra no B9.
Facebook Reels allows users to add captions to their videos, and our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once you’ve recorded or uploaded clips for your Reel, tap “Captions” on the right side of the screen. Step 2: Once the…
Being a Black woman in PR, I often find myself outnumbered. Given the role of the DEI and all things Black culture expert in meetings, there were times I struggled to find my voice. Black marketing professionals are often behind some of the most culturally shifting campaigns. Such campaigns include the work of Wieden and…
Hannah Gutierrez-Reed was in charge of firearms on the New Mexico film set where Alec Baldwin fatally shot a cinematographer with a gun that was not supposed to contain live ammunition.
O Twitter na última quinta-feira (28) liberou uma nova função que permite aos hosts dos Spaces a gravar e compartilhar as conversas dentro da rede social. Disponível por enquanto a um grupo seleto de usuários no iOS e previsto para todo mundo nas próximas semanas, o recurso é simples e possibilita que os trabalhos da …
Leia Para ajudar no compartilhamento, Twitter agora permite que usuários gravem Spaces na íntegra no B9.
No matter how much (or, on some occasions how little) we work on our Halloween costumes, we can almost always plan on something going wrong with our getups. Don’t worry, Joann is here to provide some comedic encouragement, thanks to a very familiar face. For its ongoing comedic web series, the crafting store has tapped…
KFC is hiring Nintendo executive Nick Chavez as its new chief marketing officer. Chavez will lead marketing, advertising, public relations, media and consumer insights, as well as the brand’s digital initiatives. He will be responsible for developing and executing innovative marketing strategies to achieve growth for the fast food chain. Chavez will officially take on…
Cart.com has hired Kate Gunning to lead its marketing efforts as the ecommerce software and services firm looks to establish itself in the space between Amazon and retail platforms like Shopify. In her new role, Gunning will head up all aspects of brand strategy and marketing. She will officially start Nov. 8. Most recently, Gunning…
From the company that brought you misinformation, privacy issues, bullying and a riptide of societal ills comes Facebook’s latest endeavor, an unapologetic claim to the wide expanse that is the metaverse. There’s been speculation for weeks now that a name change was coming, and likely connected to this ambition. Without stretching too many brain cells,…
Messenger From Facebook added a new sticker pack inspired by SYBO’s free-to-play mobile game, Subway Surfers. Our guide will show you how to use the Subway Surfers sticker pack in the Messenger From Facebook application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Open a Messenger From Facebook conversation and…
Magalu lançou nesta semana a categoria Bem-Estar Sexual, que oferece produtos que vão de óleos íntimos a vibradores disponíveis no marketplace. A empreitada segue o crescimento do mercado de produtos voltados para o prazer sexual, especialmente impulsionado ao longo da pandemia de Covid-19. De acordo com a consultoria KBV Research, esse mercado deve chegar a …
Leia Magalu lança categoria com produtos para o bem-estar sexual na íntegra no B9.
Para o Dia das Bruxas, a Coca-Cola resolveu dar continuidade à atual campanha maior “Real Magic” e apostar numa história de amizade com toques sobrenaturais. A amizade, no caso, é de um garoto com um fantasma, cujo maior sonho de vida é beber uma garrafa do refrigerante. Lançado no começo da semana e batizado de …
Leia Comercial de Halloween da Coca-Cola conta história de fantasma que só queria tomar o refrigerante na íntegra no B9.
O TikTok está experimentando uma nova ferramenta que permite aos usuários do aplicativo enviarem uma espécie de gorjeta a alguns criadores diretamente em seus perfis. Um vídeo de divulgação foi compartilhado por Jera Bean, criadora de conteúdo do TikTok, e mostra o momento em que ela “aprova” esse recurso. Neste caso, qualquer dinheiro fornecido irá …
Leia TikTok testa novo recurso de “gorjetas” para criadores de conteúdo na íntegra no B9.
In the ongoing effort to get more of the nation vaccinated, a group of urologists have banded together to try a completely different approach. Urologists United For Vaccination Education, a newly formed collective of over fifteen of the brightest minds and biggest voices in the field of urology, is focusing on recent studies that men who’ve had COVID are 6X more likely to get Erectile Dysfunction.
Remember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]
The post Facebook Rebrands, The Company Is Now Known As ‘Meta’ appeared first on Adpulp.
The Confederate flag is gone, and a new car is being counted on to bring back classic stock car thrills and reverse more than a decade of fan attrition. Billions ride on its success.
Coca-Cola aims to give everyone more of a fuzzy glow than a fright this Halloween with its follow-up campaign under its recently released “Real Magic” brand platform. Created by Dentsu McGarry Bowen (MB) UK, “Ghost” sees a boy creep about the convenience store he lives above late one night after hearing some odd noises. He…
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