Jeep, Ram and Fiat Become First Car Partners With Bono’s Global Charity (RED)

Jeep, Ram and Fiat, sibling brands under the Stellantis corporate banner, announced a groundbreaking three-year partnership Wednesday with Bono’s celebrated charity (RED) that will donate $4 million to fight the Covid-19 pandemic and other global health emergencies. The alliance includes several special-edition (RED)-branded cars, starting with a 2022 model year Ram truck that will launch…

The Word from Dole: We Are Wasting So Much Food

Food is the single largest component that takes up space in U.S. landfills.  U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming […]

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Athleta and Simone Biles to Offer Limited Edition Line This Fall

Because of the excitement around Olympic gymnast Simone Biles and Athleta’s partnership, the athleisure brand will offer a limited edition collection that will serve as a “sneak peak” for the full line the two are developing for the spring. In fact, Athleta’s chief brand officer Kyle Andrew, who spoke with Adweek senior editor T. L….

American Express turns billboards into work stations in new campaign

The financial services brands touts small business credit cards with national and local ads.

 

Diageo CMO on Johnnie Walker Princes Street, Digital Transformation and Working With Ryan Reynolds

It’s the last week before the Johnnie Walker Princes Street experience is set to open in Edinburgh and Diageo chief marketing officer Cristina Diezhandino has spent the last couple of days camped there for the preview tours. Meeting Adweek in the main top floor lounge, which includes a view of the castle as well as…

What to expect as Coca-Cola’s massive agency review comes to an end

Four holding companies remain in contention, but the company will spread it bets with a separate preferred roster of shops.

 

 

P&G's Gain features Craig Robinson as a 'Gainiac' in a new campaign

Laundry brand returns to NFL for campaign launch after four-year hiatus.

Andrew Bosworth to Become Facebook’s CTO in 2022

The upper ranks at Facebook are undergoing more changes, as longtime chief technology officer Mike Schroepfer will transition to become the company’s first senior fellow at some point in 2022, to be succeeded as CTO by Facebook Reality Labs vice president Andrew Bosworth. Schroepfer joined Facebook as vp of engineering in August 2008, ascending to…

Barstool Sports Is Expanding Into Food Delivery With Barstool Bites

Barstool Sports has made its entr?e into the world of food. The publisher is pushing into the CPG and food-delivery industries, as well as launching the “World Cup of women’s hockey,” the Barstool Hockey Cup, CEO Erika Nardini said in an upfront presentation Wednesday night. Barstool will be unveiling a branded pizza product, called One…

Clubhouse Taps Chelsea Macdonald as Head of Entertainment Partnerships

Chelsea Macdonald will join social audio application Clubhouse Sept. 27 as head of entertainment partnerships. Macdonald had been entertainment partnerships lead at Community. Prior to that, she held similar roles at Instagram and Red Bull. At Clubhouse, she will work with talent partners on their strategies for the platform, including broadcast and streaming partners, as…

Riot Games on How Fandom Can Guide Marketing Strategy

The video game industry has proven to be one of the more robust entertainment segments. The global games industry is on track to reach $200 billion by 2023, with 53% of the U.S. population identifying as a digital gamer, according to a 2021 Variety Intelligence report. CMO Jason Bunge explained how connecting with gamers and…

KFC puts its U.S. account into review, dealing a blow to Wieden+Kennedy Portland

Shop has been KFC’s creative agency since 2015 and its media agency since 2018.

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Facebook Chief Technology Officer Mike Schroepfer to step down

Hardware boss Andrew Bosworth will be promoted to CTO role.

James Gunn Made Suicide Squad Spinoff Series Peacemaker to Work With John Cena Again

Audiences excited about HBO Max’s upcoming DC Comics comedy series Peacemaker have John Cena to thank for the series–a spinoff of the recent Suicide Squad movie centered around his character from that film–existing in the first place. In fact, show creator, director and executive producer James Gunn, who was first introduced to Cena and the…

Seeking Growth, Nutrabolt Turns to Star Athletes and Influencers

When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar, chief marketing and digital officer at sports nutrition company Nutrabolt, has done the opposite, taking its C4 Energy drink brand into the future, utilizing athlete partnerships and her CPG experience to lead the brand to…

Plant-Based Eggs Are No F*^$ing Joke

Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? Have you tried Just Egg from the scientists and culinary artists at Eat Just, Inc.? Perhaps, you will soon? Eat Just, Inc. just launched a new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The brand’s “Really […]

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Apple bans Fortnite until appeals are exhausted in lawsuit

The company refuses to welcome back Epic over ‘duplicitous conduct’.

Riachuelo anuncia patrocínio à Rebeca Andrade para Olimpíadas de Paris

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A Riachuelo fechou patrocínio à ginasta Rebeca Andrade até 2024, ano das Olimpíadas de Paris. Além do apoio oficial, a atleta ocupará um papel importante dentro da marca, atuando como embaixadora de um projeto autoral de valorização das mulheres no esporte, além de ser um dos rostos de campanhas a serem lançadas pela marca. O contrato foi …

Leia Riachuelo anuncia patrocínio à Rebeca Andrade para Olimpíadas de Paris na íntegra no B9.

Pringles comemora aniversário com novo design de marca e embalagens

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A Pringles este ano completa 30 anos de existência no Reino Unido e 53 de sua criação, e para marcar a ocasião a companhia inaugurou um novo design para seu logo e tradicionais latas. Como tudo no mercado, a marca acompanha a tendência por redesenhar sua identidade a moldes mais minimalistas. A mudança maior envolve …

Leia Pringles comemora aniversário com novo design de marca e embalagens na íntegra no B9.

This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise

On Sunday, North Carolina-based agency Boone Oakley offered an off-beat message to tailgating football fans at the 49ers vs. Panthers game in downtown Charlotte, N.C.: don’t get vaccinated. The agency posed as a fake business–Wilmore Funeral Home–to shock residents with a sobering reminder about the dangers of exposure. Since the campaign launched, the vaccination page…