Sep
24
Skoda: If I Had Known
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Sep
24
Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing
Posted in: UncategorizedEven the best media pitches can leave questions in the ether. Will there be a gap between what’s promised and what will be delivered? Will the agency team working on the business match up to the image that the slick new business machine has presented? Selecting the right media agency is critical if brands want…
Sep
24
Glenfiddich: The Glenfiddich #Richest25
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Glenfiddich is proud to introduce the inaugural #Richest25, curated in partnership with Brittany Packnett Cunningham. The Glenfiddich #Richest25 breaks from the conventions of traditional rich lists by spotlighting 20 individuals who challenge the collective idea of what it means to be rich, and completely flip the script on society’s definition of wealth, by highlighting unique individuals that value relationships, community, and well-being.
Sep
24
Equitas Small Finance Bank: Beyond Banking
Posted in: Uncategorized
Did you know that your money is powerful enough to do wonders in the society? Wondering how? When you choose to bank with us, you do much more than just earning rewarding interests.
Equitas Small Finance Bank is an active member of the communities where we live and work, and a strong philanthropic partner enabling individuals, families businesses and entire communities in their financial aspirations with seamless banking services.
We take the responsibility to be good neighbor’s, and are committed to our legacy of giving back to our communities. With us, your money gets the ability to positively influence the economic well-being for deserving economic segments within our communities.
Making a positive impact in the society is as simple as banking with us! With Equitas, your money becomes a force for the good.
Sep
24
Peugeot: There are other ways
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Peugeot always promotes the movement, so we show people another way to continue enjoying a Peugeot, with this ad recorded just with a video game experience.
Sep
24
NotCo: Change without changing
Posted in: Uncategorized
What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let’s reinvent the food we love. Change without changing. Why Not?
Sep
24
Londis: Overheard in Londis
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Overheard in Londis
The real strength of Londis Ireland is that it underpins the traditional values and knowledge of local shop keeping with a state of the art distribution network. This means that every shelf in Londis is a display of the knowledge that each storeowner has about their local community. So we wanted to highlight this in a light-hearted way with our new brand TV campaign: “Overheard In Londis”.
In GOING STEADY Trevor and Dave discuss Trev’s plans to ask Aoife out. Londis staff Des and Liam listen to Trev’s various ideas for gifts, from the mundane to the bizarre, and deliver them to the shelf right beside Trevor. But it all goes wrong when Aoife arrives with her Actual Boyfriend. In COMPETITIVE SHOPPING, Mum Una is on the hunt for pizza when Karen, the local busy- body, interferes. Karen embarrasses Una at her poor food choices for her children, playing on Una’s innate guilt at taking a short cut for an easier life. As Una pretends her choice was a mistake, Londis staff Des and Liam stock the chill cabinet with increasingly healthier foods.
Sep
24
The 3:2 Day Office Will Improve Agencies in Every Way, States Creature CEO
Posted in: UncategorizedEarly in the Covid-19 lockdowns, questions of “returning to the office” typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it’s no longer about a…
Sep
24
What the Snapchat Generation Expects From Brands for Hispanic Heritage Month and Beyond
Posted in: UncategorizedNearly one-half of Snapchatters responding to a recent survey by Snap Inc. said they intend to observe Hispanic Heritage Month in some fashion. The company wrote in a blog post, “The Snapchat Generation is distinctly diverse and socially conscious, making this month an especially important time for our community. As a particularly inclusive group, nearly…
Sep
24
Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to Enjoy With or Without Booze
Posted in: UncategorizedThe irony of launching a line of drink mixers while not actually partaking in alcohol herself is not lost on Blake Lively, the actor and entrepreneur married to “infamous gin slinger” Ryan Reynolds. But with her wry sense of humor on full display, Lively announced her nascent brand, Betty Buzz, on her social media channels…
Sep
24
Facebook Details Why Some Content’s News Feed Distribution Is Reduced
Posted in: UncategorizedReasons why Facebook may remove content from its News Feed are clearly detailed within its community standards, and the social network published its content distribution guidelines Thursday to shed more light on why content may receive reduced distribution on News Feed. Director of product management Anna Stepanov explained in a Newsroom post, “As we work…
Sep
24
Facebook Reacts to National Suicide Prevention and Awareness Month
Posted in: UncategorizedFacebook is marking National Suicide Prevention and Awareness Month with two initiatives: limiting the distribution of content that does not violate its rules but trivializes themes around death, depression or suicide; and releasing a new toolkit to guide conversations about viral suicide challenges. Global head of safety Antigone Davis wrote in a Newsroom post, “September…
Sep
24
Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic
Posted in: UncategorizedWhile emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it’s an opportunity for the home furnishings retailer to further grow its business. That’s according to Umesh Sripad, the banner’s chief digital officer, who spoke with Adweek senior editor Robert Klara during Brandweek about the retailer’s in-store experience and digital efforts….
Sep
24
Twitter Rolls Out Tips Globally for iOS
Posted in: UncategorizedThe global rollout Thursday of Twitter’s Tips feature on iOS is just part of what product lead for creator monetization Esther Crawford called a philosophy to “turn followers into fans and fans into funds.” The extended availability of Tips is the first step in Twitter’s push to “go beyond 280 characters,” head of consumer product…
Sep
24
Cresta team takes control at Lurzer’s Archive
Posted in: Uncategorized
announcement
Lürzer’s Archive, the pioneering world-famous review of creativity, has a new owner.
Creative Standards International, who also own the global crea
Sep
23
Frank's RedHot seeks hand model via TikTok search with help from supermodel
Posted in: UncategorizedThe brand is using TikTok to cast a hand supermodel for an upcoming campaign.
Sep
23
Snap Is Letting Brands Step Into a New Creative Reality With AR
Posted in: UncategorizedIn 2018, Snap’s stock was down and a number of senior leaders had recently left. Around this time, Snap CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy. Enter Jeremi Gorman. She joined the company in 2018 as chief business officer…
Sep
23
It Pays to Be a College Athlete Named Sam
Posted in: UncategorizedIn the nearly four decades since its inception, Sam’s Club has modeled its approach to retail after its founder, the late entrepreneur Sam Walton, who sought to keep prices low for small business owners and organizations with the aim of building self-sufficient communities. That dedication to Walton’s legacy is being extended into the world of…
Sep
23
Frank's RedHot seeks hand model via TikTok search with help from supermodel
Posted in: UncategorizedRedHot Sauce uses TikTok to cast Hand supermodel for upcoming campaign.
Sep
23
Campanha do Instagram incentiva os usuários a não se preocuparem com opiniões alheias
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O Instagram está lançando uma campanha global que incentiva os usuários a não se preocuparem com opiniões alheias. A iniciativa vem poucos dias depois da publicação de uma pesquisa interna realizada pelo grupo Facebook, que apontou como resultado que uma a cada três jovens desenvolvem problemas de autoimagem por causa da plataforma. Intitulada “Yours to Make”, …
Leia Campanha do Instagram incentiva os usuários a não se preocuparem com opiniões alheias na íntegra no B9.
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