Jul
07
Richards Group names 10-year alum Sue Batterton as its first chief creative officer
Posted in: UncategorizedThe agency has also brought back Trevor Monteiro to be its head of brand media.
Jul
07
Campanha da Skittles vai colorir fotos de época do público LGBTQIA+ para preservar história do movimento
Posted in: Uncategorized
Enquanto muitas marcas concentraram suas campanhas de orgulho LGBTQIA+ em junho para aproveitar o momento de celebração em torno da comunidade – e meio que reforçar a tese de que o discurso é puramente aproveitador – a Skittles resolveu driblar a convenção e lançar uma ação dedicada a essa parcela do público neste começo de …
Leia Campanha da Skittles vai colorir fotos de época do público LGBTQIA+ para preservar história do movimento na íntegra no B9.
Jul
07
Havaianas e Brechó Repassa fecham parceria para incentivo da economia circular
Posted in: Uncategorized
Com a proposta de avançar em sua agenda de economia circular, Havaianas lança uma parceria com o Repassa, startup de moda consciente e maior brechó online do Brasil, que incentiva o público a comprar peças de segunda mão. A novidade impulsiona a entrada de marca no mercado de peças já usadas, iniciando conversas sobre a …
Leia Havaianas e Brechó Repassa fecham parceria para incentivo da economia circular na íntegra no B9.
Jul
07
American Express’ Business Card Chronicles Helps Owners Embrace the Odd Pivot
Posted in: UncategorizedThe pandemic continues to bring about many surprises. For countless small businesses, the unpredictable nature of Covid-19 and its impact on commerce often left business owners overwhelmed by unexpected challenges and on-the-spot pivots within their operations. To this end, American Express is shining a light on some theoretical changes that small business owners may have…
Jul
07
TikTok Resumes Debuts With Several Employers in the US
Posted in: UncategorizedLook out, LinkedIn: Here comes TikTok? The video creation platform is dipping its toes into the job recruitment and discovery waters with its debut of pilot program TikTok Resumes in the U.S. TikTok teamed up with employers including Alo Yoga, Chipotle, Contra, Movers+Shakers, Shopify, Target and World Wrestling Entertainment on the initiative, which users can…
Jul
07
As Marketers Line up for NCAA Athlete Deals, Pitfalls Await
Posted in: UncategorizedA temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at big schools in Oregon and Texas are set to groom young athletes to be better salespeople. But are the athletes ready? Everybody’s about to find out. As the floodgates are being thrown open to a…
Jul
07
Watch the newest commercials from McDonald’s, YouTube TV, Fruit of the Loom and more
Posted in: UncategorizedYouTube wants you to know that you can stream the NBA Finals on YouTube TV.
Jul
07
Donald Trump vai processar Facebook, Twitter e Google por banimentos
Posted in: Uncategorized
O ex-presidente americano Donald Trump decidiu que vai processar o Facebook, o Twitter e o Google, bem como seus respectivos presidentes Mark Zuckerberg, Jack Dorsey e Sundar Pichai. Os processos foram anunciados apenas seis meses após Trump ser banido definitivamente ou temporariamente das plataformas – no caso do Google, o YouTube, que pertence ao mesmo …
Leia Donald Trump vai processar Facebook, Twitter e Google por banimentos na íntegra no B9.
Jul
07
Subway prepara anúncio surpresa para reinventar cardápio
Posted in: Uncategorized
A Subway é uma das marcas mais bem-sucedidas do segmento, mas vem perdendo um pouco de sua relevância nos últimos anos. Agora, a empresa confirmou que, a partir de 13 de julho, vai apresentar um cardápio inteiramente novo para seus clientes, a fim de repaginar o menu e dar um novo olhar para seus negócios. …
Leia Subway prepara anúncio surpresa para reinventar cardápio na íntegra no B9.
Jul
07
Peacock Plans Pride and Prejudice-Style Dating Series
Posted in: UncategorizedPeacock is jumping on the Bridgerton bandwagon, but the streamer is doing it with a reality twist. The NBCUniversal-owned streaming service said on Wednesday that it has ordered Pride and Prejudice: An Experiment in Romance, a dating series that will take place in Regency-style England. Top line The series resembles something of a crossover of…
Jul
07
Portal From Facebook Stands for Harry Potter and the Cursed Child Curtain Call
Posted in: UncategorizedPortal From Facebook users can now board the Hogwarts Express on track 9 3/4. Augmented reality experience Harry Potter and the Cursed Child Curtain Call, now available in the U.K. and U.S., lets one Portal user and up to three friends transform into characters from the play during Portal-to-Portal video calls. Portal users can hang…
Jul
07
To Engage Your Audience, Look at Data Through a Human Lens
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Dorothy Hui of Sony Music U.K. shares her team’s approach to a data-driven, audience-focused marketing strategy. Below, in her own words, she looks beyond the numbers for behavioral insights from…
Jul
07
Chobani files to go public
Posted in: UncategorizedThe Greek yogurt maker has expanded into other dairy and non-dairy products in recent years.
Jul
07
Programa musical da Vans para novos talentos tem Criolo como embaixador das Américas
Posted in: Uncategorized
A Vans abriu inscrições para o “Vans Musicians Wanted 2021”, programa musical global da marca desenvolvido especialmente para novos talentos, através de uma plataforma de exposição para que artistas compartilhem suas músicas com todo mundo. Neste ano, as regiões participantes proporcionarão aos artistas a oportunidade de ganhar visibilidade internacional e uma chance de dividir o …
Leia Programa musical da Vans para novos talentos tem Criolo como embaixador das Américas na íntegra no B9.
Jul
07
Mack Weldon Wants Guys to Know It’s More Than Just Underwear
Posted in: UncategorizedFamous for its men’s underwear, Mack Weldon wants to let consumers know its brand is so much more in a new ad campaign that introduces its “Daily Wear System,” which is the term the company uses to describe how its entire line of clothing is designed to work together. Counterintuitively, the aim of the brand…
Jul
07
Speculation Around Indie Agency Engine’s Sale Leads to Questions of Who Might Buy It—and Why
Posted in: UncategorizedIt’s been a funny century for the marketing and communications industry: the rise of holding groups, consolidation, startups, digital disruption, even a pandemic, the effects of which we cannot yet even begin to analyze let alone understand. In the tumultuous 20 years so far, many names have come and gone. Once-mighty agencies have been subsumed…
Jul
07
Brands: You Don’t Know Who Your Customers Are—and It Shows
Posted in: UncategorizedThe nation feels so close to recovery. With each passing day, the events of 2020 feel more distant. As the nation reckoned with political disconnect, racial tension, economic plight and a global pandemic, brands wrestled with how to stay relevant. Eighty-nine percent of brands reported they were impacted by Covid-19, which led to pulling, pausing,…
Jul
07
Itens raros de Bezerra da Silva são leiloados em NFT
Posted in: Uncategorized
Os fãs de Bezerra da Silva poderão adquirir alguns itens raros do músico em um leilão via NFT realizado pela Brodr, plataforma brasileira de compra de direitos autorais via NFT. Entre os itens exclusivos estão uma boina (acessório que era marca registrada do cantor), um vinil autografado e o violão que Bezerra utilizava. O lance …
Leia Itens raros de Bezerra da Silva são leiloados em NFT na íntegra no B9.
Jul
07
Snap, Foresight Factory Look at Post-Pandemic Shopping in the US
Posted in: UncategorizedSnap Inc. teamed up with global consumer trends agency Foresight Factory to gauge what consumer shopping behavior and expectations will be like in the U.S. as more pandemic-related restrictions begin to lift. The two companies found that 35% of U.S. consumers would make it a point to visit a store where interactive virtual services were…
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