(TrendHunter.com) These entertaining camping products will give you a good variety of activities to keep yourself, friends, and/or family busy and active in the outdoors. Due to the COVID-19 pandemic, many…
Atualmente, o Spotify tem mais 356 milhões de usuários, e uma grande parte deles passa em média 2,5 horas por dia na plataforma, ouvindo entre as mais de 70 milhões de músicas e os mais de 2,6 milhões de podcasts disponíveis. Esses conjuntos de insights e inteligência de dados da plataforma fazem com que o …
Leia Projeto global do Spotify Advertising chega ao Brasil na íntegra no B9.
Even before the pandemic forced more of our day-to-day lives online, people were becoming more conscious of the use of their data. In addition to this, more critical voices are calling it an unnecessary intrusion that offers people little value in return. That suspicion is at least partially the result of widespread confusion. A Pew…
Kraft Heinz teamed up with food and drink social publisher Twisted and cooking application Whisk to help break in the recently introduced TikTok Jump feature in the U.S. The video creation platform rolled out TikTok Jump last month as a way for creators to incorporate mini-programs and services from third-party providers into their videos, with…
To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads. It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman in…
(TrendHunter.com) Metabolism boosters are excellent for individuals who are looking to lose a bit of weight or improve their overall digestive health. Luckily, there are many options on the market—some convenient,…
Tom Alison will be the fourth person to hold the role in four years.
A Marvel acaba de divulgar o primeiro trailer de “What If…?”, série animada que mergulha o MCU no multiverso de infinitas possibilidades. O trailer já chega cheio de ideias alternativas para o universo de histórias iniciado em 2008, com “Homem de Ferro”. E se Peggy Carter fosse o Capitão América, e não Steve Rogers? E …
Leia Marvel mergulha de cabeça no multiverso em trailer de “What If…?” na íntegra no B9.
Doug Ray, chief product officer for Dentsu Americas, has seen his role extend to Denstu International as chief product officer for media as the agency group continues its reorganization that began at the start of this year. Ray’s roles will continue with the current U.S. responsibility, where he oversees integrated global products but will include…
Instacart reached into Facebook’s upper ranks in shopping for a new CEO, tapping longtime veteran Fidji Simo, who had been head of the social network’s flagship application. Simo will assume her new role Aug. 2, and founder and current CEO Apoorva Mehta will transition to executive chairman of the grocery delivery service’s board of directors….
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox recommends real-time, always-on engagement to take marketing in digital spaces to the next level. Below, in her own words, she lays out what can be achieved…
McDonald’s minimalist advertising has repeatedly proven the adage that less is more. The latest example from the fast-food brand hides its products in pixel art. Created by TBWAParis, the ads don’t have a logo–but McDonald’s Big Mac, Filet O’Fish, cheeseburger and fries are still recognizable through the artwork. Each execution has the tagline “Guess who’s…
Teamwork, as many say, makes the dream work. It’s with an eye to that spirit of hope and collaboration that AID FOR AIDS and AID TO LIFE announces their recent merge in a new, hopeful campaign. In celebration of their 25 impactful years as an organization, AID FOR AIDS has partnered with Saatchi & Saatchi…
League will livestream 20 audio sessions with opportunities for brands to participate during 2021 season.
A novela sobre os Jogos Olímpicos de Tóquio continua. Após confirmar que o evento aconteceria com público mesmo com a pandemia, Tóquio parece ter voltado atrás e já cogita realizar os jogos sem nenhum espectador nos estádios. A decisão, se confirmada, se dará pela crise da Covid, já que o Japão acaba de declarar estado …
Leia Japão declara estado de emergência e Olimpíadas podem acontecer sem público na íntegra no B9.
A AKQACoala.LAB é lançada oficialmente com o objetivo de materializar diferentes formatos de conteúdo relevante e de impacto no encontro entre entretenimento e marcas. Para isso, a iniciativa terá uma atuação global, focada em construir histórias criativas e envolventes que podem ser traduzidas em um clipe, uma revista, uma campanha, filmes e séries, eventos, experiências e até …
Leia Coala.Lab e AKQA lançam iniciativa focada em conteúdo e entretenimento na íntegra no B9.
The Summer Olympics–which begin in just two weeks–will have no spectators, organizers said Thursday, marking the latest blow to the 2020 Tokyo Games that have been repeatedly roiled by the ongoing Covid-19 pandemic. A complete ban on all Olympics spectators, which had been recommended by medical advisors as Covid-19 cases continue to climb in Japan,…
If your marketing track record already consists of a life-sized version of Barbie’s Malibu Dream House and overnighters at Downton Abbey’s Highclere Castle, Fresh Prince’s Bel Air mansion and Kentucky’s Jim Beam distillery, your next stunt better up the ante. That’s what Airbnb aims to do with a back-to-nature getaway in a glass-walled mini-home surrounded…
2020 was the year that sped up digital transformation for many businesses that had stalled in evolving. From the increased use of scannable QR technology to a world of virtual sneakers and dressing rooms, the industry quickly adapted to eCommerce and digital storefronts. But as vaccination rates keep increasing, more people are not only beginning…
Apparel brand Hollister teamed up with Snap Inc. to play a starring role in Snap Original “docu-soap” Lago Vista. A total of 21 custom six-second non-skippable custom Commercials will debut across the 30-episode season of Lago Vista, which kicked off July 5. Each episode will include three custom Commercials featuring one of the series’ seven…
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