Airbnb knows that all our lives have been flipped and turned upside down. So here’s a remedy: Fans of the sitcom Fresh Prince of Bel-Air will have a shot to spend one night in Will Smith’s famed white-pillared mansion thanks to Airbnb. Starting Sept. 29, groups of two lucky Los Angeles County residents will have…
This year’s Brandweek, Adweek’s flagship annual event bringing together the industry’s brightest minds, is a departure from business as usual on many levels. It’s the first entirely virtual version of the event, and features an extra day just for industry professionals who are unemployed or furloughed due to the Covid-19 pandemic. Brandweek Masters Live, which…
Suit alleges YouTube breaks laws by harvesting information.
The Covid-19 pandemic has led to an unprecedented 2019-2020 NBA season. As the league suspended basketball for three months beginning in March, then instituted a phased return of teams to play within an NBA Bubble at Walt Disney World, teams had to rework their marketing strategies to digitally reach quarantined fans. The Milwaukee Bucks, who…
Facebook recently launched Facebook Campus, a new section within the Facebook mobile application that’s only available to users with a valid college email address. If you want to join Facebook Campus, our guide will show you how. Note: These screenshots were captured in the Facebook app on iOS. Step 1: Tap the three horizontal lines…
As many search for inspiration and new jobs amid the pandemic, VMYLY&R’s new creative director Walter T. Geer takes us inside his career track. He also talks about why he advocates for a pure kind of creativity and how one needs to find a tribe at work. Hear even more from Geer this Friday, Sept….
O Walmart é mais uma empresa a aderir aos drones para entregas. A partir de 2021, a empresa usará drones autônomos para entregar certos pedidos aos clientes. A rede vai trabalhar em parceria com a empresa Zipline. Apenas produtos médicos e de saúde e bem-estar do Walmart farão parte do programa piloto, que começa a …
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Depois da notícia sair no fim da noite do último domingo (13), a Oracle confirmou nesta segunda (14) que acertou um acordo com a ByteDance para se tornar “o provedor confiável de tecnologia” do TikTok nos Estados Unidos, encerrando em teoria a novela criada em torno da rede social e a ameaça de bloqueio pelo …
O post Não foi dessa vez, Microsoft: Oracle anuncia acordo para gerenciar operação do TikTok nos EUA apareceu primeiro em B9.
O mundo anda um caos e a normalização da pandemia está a todo vapor em diversos países, então até que faz sentido um meme apocalíptico virar item colecionável. A Funko anunciou nesta segunda (14) o lançamento de um Pop! inspirado no icônico “This is fine”, uma das imagens mais utilizadas nas redes sociais na hora …
O post Até o meme do cachorro na casa em chamas ganhou um Funko Pop! pra chamar de seu apareceu primeiro em B9.
The current global crises are forcing a fundamental change in people’s rules and beliefs—“The Reset” of every sector of society. To succeed, marketers must adopt a three-pronged proactive plan to keep up with these changes as well as the newly establishing social norms in order to thrive in the future.
Advertising isn’t a field known for its longevity and loyalty, with top talent and their agencies often parting ways every few years. But for nearly two decades, Eva Santos has been a fixture at Proximity, the global network owned by Omnicom. In that time, Santos has risen to be not only one Spain’s top women…
Maurice Ashley, a Jamaican American, made history in 1999 by becoming the world’s first Black chess grandmaster–a coveted title that takes years of intense practice and tremendous intellect to attain. In its latest creative from Droga5, Hennessy profiles Ashley and his remarkable skill as part of the cognac brand’s wider “What’s Your Wild Rabbit?” campaign,…
Facebook added two more weapons to its arsenal of brand safety controls for its in-stream ads . The social network said in a blog post Monday that over 1.25 billion people visit Facebook Watch on a monthly basis. Its new topic exclusion tool, powered by machine learning technology, will enable in-stream advertisers to choose content-level…
“Football is a microcosm of America.” LaDainian Tomlinson said so, and he’s right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the game is played, football’s territory is highly contested, and this constant striving and insecurity is a mirror into the American soul. So […]
The post Football Is Back (To the Delight and Disgust of Millions of Americans) appeared first on Adpulp.
Demorou uns seis meses de pandemia, mas aos poucos todas as empresas de tecnologia e serviços de streaming vão instalando ferramentas de exibição simultânea para dar conta do alto interesse do público por experiências remotas e compartilhadas. O mais novo integrante da “turma” é o Facebook Messenger, que nesta segunda (14) anunciou o “Watch Together” …
O post É a vez do Facebook Messenger ganhar uma ferramenta de exibição simultânea apareceu primeiro em B9.
The beer-centric Munich event has been axed for the first time since World War II, and would-be revelers around the world will have to make do at home.
The playbook for brand building has undergone a metamorphosis. And to call it a playbook limits its true purpose of enabling brand custodians to evolve the brand to fit purposefully into the world of its consumers even as their values shift. Perhaps the word compass is more fitting. A decade ago, most CPG marketers followed…
A Netflix lançou nesta segunda-feira (14) o primeiro trailer de “Os 7 de Chicago”, filme que marca o retorno do roteirista Aaron Sorkin à direção. E se depender da primeira prévia o longa tem tudo para seguir o pique fortemente político que definiu o sucesso de seu diretor à frente de programas como “The West …
O post Saiu o trailer de “Os 7 de Chicago”, o novo filme de Aaron Sorkin apareceu primeiro em B9.
O TikTok ultrapassou a marca de 100 milhões de usuários na Europa. O número reflete os usuários mensais ativos no continente e segue em crescimento especialmente entre os jovens. No mês passado, a plataforma informou que tinha 100 milhões de usuários ativos por mês só nos Estados Unidos, um aumento de 800% em relação a …
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Messenger From Facebook is adding a Watch Together feature, enabling users to share their reactions to Facebook Watch videos with their friends and family during video calls and via the Messenger Rooms group video-calling feature. Product manager Nora Micheva said in a blog post Monday that there are over 150 million video calls every day…
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