Nova campanha global do Spotify inspira fãs a usarem o poder do áudio

A nova campanha global do Spotify parte da ideia de que apenas ouvir por ouvir nem sempre é o suficiente, é preciso escutar com atenção tudo o que se propõe, de músicas a podcasts. A campanha “Music, Meet Podcasts” revela a nova plataforma da marca, “Listening is Everything”. Traduzida para o português como “Escutar Muda …

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Citi names CMO to lead newly merged marketing and branding unit

Marketing vet Carla Hassan joined Citi in 2018 after previous roles at PepsiCo and Toys ‘R’ Us.

Top 45 Multimedia Trends in September – From Interactive Gamer Media to Shareable Social Media Music (TOPLIST)

(TrendHunter.com) These September 2020 multimedia trends range from multi-platform gamer headsets to shareable social media music.

The new Turtle Beach gaming headsets are a standout and are marketed as a way to…

Missing Dive Bars? Miller High Life Will Bring One to Your Backyard

Dive bars in certain parts of the world opened back up for outdoor service this summer, but it’s unclear whether local watering holes (in states that experience seasons) can safely host patrons inside this fall and winter due to Covid-19. For U.S. consumers who can’t or don’t want to hit up their favorite dive bars…

FX’s John Landgraf Talks Resuming Production and FX on Hulu’s Early Success

Key insight: While “this is a confusing time for consumers” with so many brands and channels, Landgraf anticipates a shakeout in the coming few years. Most TV production shut down in March due to Covid-19, leaving networks scrambling to create alternative filming and schedule plans as the pandemic continued. But now several networks have carefully…

Are Quibi's 'quick bites' appetizing enough for advertisers?

Some of Quibi’s initial advertisers find fault in the streamers’ premise of quick bite shows that don’t lend themselves to binge watching. 

Top 35 Design Trends in September – From Bespoke Paper Furniture to Upcycled Home Collections (TOPLIST)

(TrendHunter.com) These September 2020 design innovations range from bespoke paper furniture to upcycled home collections.

Floating Coconet is a notable example centered around sustainability and aims to battle…

Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan

Key Insights Neiman Marcus is leaning into the importance of customer relationships in luxury retail. The retailer hasn’t been dorman during Covid-19, rolling out new ways to drive sales and keep associates employed. Neiman Marcus is preparing to emerge from bankruptcy by the end of September after receiving court approval for its reorganization plan last…

Ad Limits for Facebook Pages Will Begin Taking Effect Next February

Facebook will begin imposing ad limits on pages next February, continuing the process through the summer, in an effort to help advertisers get the most value out of its platform by lowering costs and improving the performance of their campaigns. Vice president of product marketing Graham Mudd said in an interview, “The digital ads industry…

Northwestern Mutual’s Latest Integrated Campaign Celebrates Advisor-Client Relationships

Dawne Collier, a Black OBGYN based in Illinois, had a dream of helping young women through online body positivity coaching and just as she was working toward achieving her goal, Covid-19 hit. Collier, who had been busy ticking things off a to-do list before launching the virtual course series, was suddenly derailed by immediate concerns:…

Postmates Inks Multiyear Sponsorship Agreement With the NFL

Postmates is now the National Football League’s first-ever official on-demand food-delivery partner following a multiyear sponsorship agreement between the delivery and pickup service and the league. Under terms of the pact, Postmates will also be an official sponsor of key league events including Super Bowl LV, the Pro Bowl and the NFL Draft. And Postmates…

Home Depot Is Reviewing Its $444 Million US Media Account

Home Depot may have a new home for its media account in 2021, as the brand has launched a U.S. media agency review, sources with knowledge of the process confirmed to Adweek. Home Depot has not yet responded to a request for comment. Incumbent Carat, which was awarded Home Depot’s media business in 2011, is…

Uber lança portal que pode ajudar autoridades a rastrear casos de Covid-19

A Uber segue investindo em tecnologia para contribuir com a segurança de usuários, motoristas e entregadores parceiros, além de toda a comunidade no contexto da pandemia de Covid-19. A empresa criou uma página para uso exclusivo das autoridades de saúde pública, sobre dados relacionados à doença. O objetivo é auxiliar governos a superar a crise …

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Tiffany sues LVMH for backing out of $16 billion deal

U.S. jeweler seeks to keep purchase agreement on track.

S4 Capital's revenue grows in first half despite pandemic

Martin Sorrell’s coconut called out the poor results of rival ‘primarily analogue advertising holding companies’ that are expected to ‘savage’ head counts.

How My/Mo Mochi Ice Cream is expanding its reach beyond the freezer aisle

Frozen treats have been hot sellers during the coronavirus pandemic.

Vice Media Selects a Facebook Executive to Lead Refinery29

Simone Oliver, who has worked at The New York Times and Condé Nast, will inherit a workplace described as “toxic.”

This Campaign Encourages Voters of Color to Cast Their Election Ballot From Home

A record number of people are expected to vote by mail in this year’s presidential election, as many states have expanded access to the option due to health and safety concerns related to Covid-19. In light of this, a progressive grassroots organization called Vote From Home 2020 is sending mail-in ballot applications to a particular…

Walmart Adds Drones to Its Delivery Repertoire

Walmart is the latest retailer to begin testing drone deliveries for customer orders to build out its on-demand fulfillment capabilities. The retail giant announced a partnership today with Tel Aviv-based drone delivery company Flytrex to deliver “select grocery and household essential items” in Fayetteville, N.C. (And, according to Flytrex, the startup is also delivering “multiple…

Instagram Begins Testing the Addition of Reels, Shop to Its Navigation Bar

Instagram will test changes to its Android and iOS home screen in the coming weeks to bring its Reels TikTok clone video-editing feature and its Shop tab into the application’s navigation bar. The Facebook-owned photo- and video-sharing network said the changes are being tested to reflect shifts in user behavior, both in terms of how…