KFC: Master Chick

KFC Integrated Ad - Master Chick

Problem:
The outbreak of Covid-19 pandemic results to the global health and economic crisis. It leads to changes in consumer behavior especially in terms of eating out. With many consumers shifting to delivery services or home cooking methods.

Challenge:
Our challenge was to draw attention by creating excitement or differentiating from our competitors. Making KFC the top of mind when ordering. Also offering a wide variety of menus to offset the boredom that can be created in terms of ordering the same set or promotion repeatedly.

Solution:
We introduce, Master Chick. The campaign that leverages off KFC sets and deals to create a wide variety of unique menus. Resulting in immense online conversation, action and lead to higher sale for client and we offered The KFC Masterchick cookbook that can be downloaded online as PDF version.

Results:
More than 15M of consumers were aware of this campaign: 600,000+ engagement earned 8,000 downloads for KFC Cookbook. Twitter Trending Performance: #4 in Thailand & #18 Worldwide. Driving online sales by 15% during the month of the campaign launch which also happened during the peak of the covid pandemic.

Telcel: Infinite Milk

Canada Life: For Life As You Know It

Canada Life has launched their new platform—For life as you know it—which celebrates the differences, life moments and individual needs of people all across Canada in a time when we need it most. The TV commercial showcases several simple life moments, slowed down to show how many little things make up the bigger picture of who we are and what makes us individual.

Alcaldia de Barranquilla: Life is Lost

Alcaldia de Barranquilla Print Ad - Life is Lost
Alcaldia de Barranquilla Print Ad - Life is Lost
Alcaldia de Barranquilla Print Ad - Life is Lost

Motorcyclists have a high percentage of accidents due to careless handling of traffic signals, so far this year there have been about 448 motorcycle accidents, -68% compared to the previous year, 289 injured vs. 880 injured last year and 12 people have died due to this careless actitud.

The campaign seeks to lower these statistics more and more, seeking awareness and a change in behavior in the use of motorcycles, respect for traffic signs and mobilizing at the right speed are the keys to preserving everyone’s life.

Young Glory: The Championship Ring

Win it in your 20s. Cash it in your 50s. The Young Glory Championship Ring, made of 18k gold, will be awarded to the overall Professional and Student winners.

Last chance to attend today's Ad Age Women to Watch Conference & Awards

Dive into what’s changed—and what hasn’t—for female execs in the advertising and marketing industry.

Switch TV: Anytime, Anywhere

Switch TV, a new mobile media streaming service, wanted to tell people that they can watch the very best entertainment no matter where they are or what situation.

The idea was to first surface our market’s most beloved genres of movies and series and use the motifs to tell, nay, show them that they can use Switch TV anytime, anywhere they want.

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TikTok’s Proposed Deal Seeks to Mollify U.S. and China

The Chinese-owned app designed a compromise to satisfy U.S. security concerns. The terms are now under review by the Trump administration.

How Brands and Agencies Are Trying to Increase Voter Turnout This Year

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Ghost Kitchens Have Their Moment Amid the Pandemic

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Sports Leagues Are Teaming Up With Brands to Bring Digital Experiences to Fans

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How Clorox Took Over the Cleaning World and Became a Household Staple

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The Working-Class Kid From Liverpool Who Changed the Gay Media World

The first of his working-class Liverpool family to attend college, Josh Fletcher felt out of place as a young gay man without many clear examples for a viable path forward. “I felt pretty invisible in advertising and media growing up, and when I moved to London, this began to really affect me,” said Fletcher. “For…

3 Ways Brands and Marketers Will Be Forever Changed by 2020

Key Insights Embrace the moment and learn from it for future challenges. Traits like listening and empathy are vital now. Clarity of purpose helps brands take meaningful action. We still have a little over three months to go in 2020, but the year has already become synonymous with unprecedented challenges and changes following a global…

3 Ways P&G’s Marc Pritchard Encourages Marketers to Confront Inequality

Key Insights: Hiring a diverse staff is both good for people and business. Structural problems require structural solutions. Exposure to different people in ads helps encourage tolerance and acceptance. As one of the largest advertisers in the world, Procter & Gamble has an opportunity to lead the discussion on marketing by influencing what gets discussed….

These Offbeat British Ads Perfectly Capture the Annoyance of Overly Cautious Homeowners

If you’ve just decorated your home–or are just particularly proud of your home-then this campaign by British high-end paint brand Farrow & Ball might be relatable. It’ll also be relatable if you have anal-retentive friends or family who wince when you go to put your coffee cup on their table without a coaster or puff…